Analysis of test questions: This question examines students' understanding of the success factors of enterprise management. Combined with the Coca-Cola brand mentioned in the title, we can know that to choose the options related to the brand, B is to establish a correct business strategy, which does not meet the meaning of the title; A statement is too absolute; D the purpose of enterprise management is profit; Brand C, that is, reputation image, is an intangible asset of an enterprise with strong competitiveness and correct options.

Comments: The key to this problem is the close combination of stem and limb. If a brand is mentioned in the title, the options should be related to the brand. According to what you have learned, you can rule out the wrong options. The difficulty is moderate.