Honesty is an ancient and realistic topic. It is ancient because people began to pay attention to it thousands of years ago, and many famous sayings and classics involved it. For example, there is a saying in Guangya Interpretation: "Faith is sincerity", which means that faith is sincerity and honesty is faith; Another book, The Book of Changes, also said: "Those who are helped by others believe"; Sun Tzu's art of war says that a good general should have five requirements: intelligence, faithfulness, benevolence, courage and strictness, and faithfulness is in a very important position; Confucius, a great thinker and educator in China, once said, "People can't do anything without faith", "People can't stand without faith", "Believers are the foundation of doing things" and so on. The reality is that in the 2 1 century today, China people are facing the challenge of credibility crisis, so it is even more necessary for us to talk about credibility again. 1 What is the meaning of honesty? According to the traditional culture of China, honesty means sincerity, honesty, trustworthiness and trustworthiness. The basic meaning of honesty is trustworthiness, trustworthiness and honesty. The popular expression is to tell the truth, do honest things and be honest. This is the definition of honesty from the perspective of ethics. The progress of the times has promoted the renewal of ideas. With the development of socialist modernization, the great and profound changes in social life have given the traditional virtue of honesty an increasingly rich connotation of the times, and also prompted people's understanding of honesty to rise from the ethical category to the level of system construction. Honesty is not only an act, but also a responsibility; It is not only a morality, but also a norm; It is not only a reputation, but also a resource. Personally, honesty is a noble personality force. As far as enterprises are concerned, honesty is a valuable intangible asset. As far as society is concerned, honesty is a normal production and living order. As far as a country is concerned, honesty is a good international image. Honesty is the unity of moral category and institutional category. 2. Analysis of the necessity of building an honest enterprise 2. 1 Requirements for normal economic operation China's transformation from a planned economy system to a socialist market economy system is a major historical change. This process of change has brought us great vitality. With the rapid development of productive forces, the increasing diversification of distribution methods and the increasingly rich and colorful life of the people, our society has experienced unprecedented vitality. People have more choices and a broad stage to realize their personal values. However, on the other hand, the market also has its own weaknesses and negative aspects. The law of commodity exchange easily erodes people's spiritual field, leading to forgetting profit and morality. At present, the credit crisis of Chinese enterprises is everywhere, such as unlicensed operation, trademark infringement, counterfeiting and selling, contract fraud, false bidding, tax fraud and tax evasion, forgery of false accounts, malicious breach of contract, disguised pyramid schemes and so on. These behaviors devour the "oasis" of credit like a sandstorm and threaten the normal operation of the market economic order. Adam, a British classical economist? Smith said that there would be no market economy without justice. If the pursuit of money, fame and fortune exceeds the pursuit of wisdom and morality, the whole society will degenerate in moral sentiment, and as a result, the principle of fairness will be trampled on and the market economy will become chaotic. Some economists also pointed out that an effective market mechanism based on individual free competition must be supported by a certain moral order. From the perspective of modern society, the market is not only a specific place for buying and selling, but also a set of legal rules and moral and ethical systems, which constitute the premise of market economy. Modern credit system is actually a contractual relationship based on honesty. Only by keeping promises and punishing those who violate the law can economic activities operate normally. The higher the credit, the more stable the economic operation; The lower the credit, the higher the cost of economic operation, and the social environment with thin honesty air may even stifle the vitality of economic development. 2.2 Requirements of sustained economic growth To ensure sustained economic growth, it is not only required that all aspects of social reproduction be balanced and coordinated, but also that social resources be fully and reasonably utilized to reduce consumption. Enterprise's dishonesty not only brings chaos to market economy, but also brings hundreds of millions of losses to social and economic development. According to the estimation of Zhang, chairman of china enterprise confederation, the direct loss caused by debt evasion in China is about 654.38+0.8 billion yuan each year, the loss caused by contract fraud is about 5.5 billion yuan, the loss caused by poor product quality and counterfeiting is at least 200 billion yuan, and the financial cost of triangular debt and cash transactions is about 200 billion yuan. Therefore, the annual loss caused by credit problems in China is about 585.5 billion yuan, which is almost equivalent to the annual GDP increase in China. The lack of enterprise credit is the generalization of short-term behavior, which greatly increases the transaction cost. The loss of trust has caused many enterprises to give up modern credit in economic exchanges and choose traditional ways such as barter and cash transactions again. & gt