How to get rich?

In recent years, the Internet has become very popular, and many people value the Internet. Indeed, many legends of wealth have been created here, such as Huang Zheng of Pinduoduo, Zhang Xuhao of Ele.me, etc.

The Internet dominates, and traditional industries are "overcrowded" and competition is fierce. Therefore, some people believe that opportunities to make a fortune only exist on the Internet.

This seems to make sense.

For example, if you want to open a pharmacy or snack bar, you will find that these shops are all over the street.

However, this may not be the case!

The most typical one is the world of hot pot restaurants. In our country, hot pot restaurants are as popular as snack bars. They are an absolutely traditional industry. However, there are people (Haidilao Zhang Yong) who have made billions here. Rich.

The number one scholar in every industry has always been the case at home and abroad. Of course, in every industry, there are only a few people who can become the number one scholar.

If you want to succeed, the industry is not the focus. What is important is whether you can become the best in it.

The billionaire I’m going to talk about today may be even more legendary.

He also succeeded by selling duck necks, which are common on the street!

I hope Zhou Fuyu’s story of getting rich can bring us some inspiration and reference.

In May 1975, Zhou Fuyu was born in a small mountain village in Hechuan, Chongqing City. His parents were honest farmers and his family was poor.

This is not surprising. In the countryside before the reform and opening up, every family was like each other.

The family gave him a domineering and wealthy name, which was undoubtedly their expectation and comfort. Unexpectedly, many years later, the Zhou family’s dream would come true.

Because his family was poor, Zhou Fuyu could only finish elementary school. Moreover, because of difficulty in paying tuition fees (there was no compulsory education at that time), he dropped out of school four times during his elementary school career, and it took him eight years to finish elementary school.

Zhou Fuyu came out of school and did farm work for several years. He also learned some carpentry skills from his father. When he was 18 years old, he went south to Guangdong with his villagers and worked as a handyman on construction sites.

Naturally, he didn’t become famous.

After the Spring Festival in 1994, Zhou Fuyu went to Wuhan with his brother and sister. He was 19 years old at this time.

Wuhan is a beautiful city, and it is also the place where Zhou Fuyu’s dream began and came true!

Zhou Fuyu did not enter the factory because his educational level was low and there was no future in the factory.

He wants to learn a trade, such as being a chef, so that he can use it for life. If he no longer wants to work part-time in the future, he can open a shop and be the boss.

Many rural youths have this simple idea, and Zhou Fuyu is undoubtedly the best among them.

Zhou Fuyu chose to join a braised duck restaurant as a handyman and apprentice. This has a family effect, as his brother and sister are also engaged in related jobs.

Zhou Fuyu, who comes from the countryside, works hard, is honest and trustworthy, and endures hardships and stands hard work. He is deeply loved by his boss. At the same time, he also actively explores and studies the production technology of braised duck because of his "ambition".

Half a year later, Zhou Fuyu became a master of braised duck production, which is in line with the old saying, "Kung Fu pays off".

While Zhou Fuyu mastered technology, he also accumulated business experience. He realized that as long as it is managed properly, this industry is worthy of development!

If Zhou Fuyu had entered a factory or a construction site, he would never have understood the industry so quickly.

Many people have also worked in braised duck restaurants, but they may not be as careful, motivated, and goal-oriented as Zhou Fuyu.

After the Spring Festival in 1995, Zhou Fuyu set up another business. He also opened a simple braised duck restaurant in a market with 4,900 yuan of his own capital.

In a sense, traditional industries are more suitable for grassroots entrepreneurship, because, for example, although there are many legends of getting rich in the Internet industry, most of them are based on "burning money".

The reason why Zhou Fuyu started his business so early was not only his desire to make money and the fact that he had become a master, but more importantly, he thought he had a "winning weapon".

After days and nights of hard study and countless experiments, Zhou Fuyu launched a braised duck product with a unique taste shortly after opening his store, which he named "Strange-flavored Duck".

To set up a company or a factory, you must master core technologies and launch flagship products. 20-year-old Zhou Fuyu also understands these management essences.

Zhou Fuyu worked hard for his unique "strange duck".

For example, he saw that the sales of ducks in a Wenzhou sauced duck shop were particularly good, so he bought a sauced duck and started researching it seriously.

He went to the market to look for spices bit by bit, asked the spice boss for advice on mixing methods, taste, and efficacy. He also went to a bookstore to buy books on Chinese herbal medicine and spices.

A primary school student starts research work, this is called a thoughtful person.

Now that you have a good product, how do you get customer approval? Good things only have value if customers like and buy them.

Zhou Fuyu used the most direct method: free trial for customers.

This is called "it's a horse or a mule, pull it out and start riding".

This method is very effective. Zhou Fuyu's braised duck sales have gradually increased from a few at the beginning to more than a dozen or even dozens a day.

At the same time, Zhou Fuyu is also actively taking orders from major customers such as hotels and restaurants. This shows that Zhou Fuyu is also good at doing business.

When customers taste the food, Zhou Fuyu will listen carefully to the customers' opinions, record them one by one, and then compare and improve them one by one. Sometimes, there are also enthusiastic experts among the customers, and Zhou Fuyu has benefited a lot.

With Zhou Fuyu's continuous efforts and adjustments, the taste of "Strange-flavored Duck" was continuously improved. By the first half of 1998, Zhou Fuyu's "Strange-flavored Duck" became very popular with its unique taste. His second branch appeared as planned.

At this time, Zhou Fuyu was 23 years old. At the end of this year, he also took 300,000 yuan back to the village to build a building, and his reputation in the village gradually became more and more famous.

In this way, Zhou Fuyu achieved initial success in starting a business, relying on hard work, careful study, enthusiasm and sincerity in hospitality.

Zhou Fuyu's "strange-flavored duck" has made a name for itself in the market, and his business is booming. According to the traditional laws of society, it will inevitably bring many followers.

The influx of followers has certainly stolen his research results and diluted his market share. What’s even more annoying is that some followers’ production skills are really limited, and they even resorted to fraud. The poor quality of the "strange-flavored duck" seriously affected the reputation of the authentic "strange-flavored duck". Naturally, the business of these fake "strange-flavored duck" stores was not good, which also affected Zhou Fuyu, and his business gradually declined.

Later, some people said that Zhou Fuyu was quite talented in business. This was an evaluation made with hindsight.

However, Zhou Fuyu is indeed diligent in using his brain on the road of development.

In order to survive and develop the business, operators certainly need to find ways.

Regarding the widespread counterfeiting of "strange-flavored duck", Zhou Fuyu thought carefully and humbly consulted experts. He figured out that this was because the name of "strange-flavored duck" lacked uniqueness. popularization. So in 2000, Zhou Fuyu added his surname according to the appearance and characteristics of the product, and renamed the "Strange-flavored Duck" to "Zhouji Black Duck".

This name change also marks that Zhou Fuyu’s business has reached a new level!

By 2003, Zhou Fuyu's "Zhou Ji Black Duck" had gained a high reputation in the cooked food industry, and his "Zhou Ji Black Duck" store also moved from the market to a shopping district with a larger flow of people. .

In 2005, Zhou Fuyu owned 8 stores and had assets worth tens of millions of yuan. He was just 30 years old.

In June 2006, Zhou Fuyu began corporate operations, established Wuhan Century Zhou Black Duck Food Co., Ltd., and registered the "Zhou Ji Black Duck" and "Zhou Black Duck" brand logos.

In 2007, Zhou Fuyu implemented a chain operation model. His more than ten stores had a unified store name: "Zhou Heiya". Each store had a unified logo, and the employees had the same dress and marketing skills. .

The unified management made Zhou Hei Ya’s store look a lot more “high-end”.

At the same time, Zhou Hei Ya’s product line continues to expand, with braised products extending to ducks, geese, duck by-products and vegetarian cooked foods.

In the next two years, Zhou Fuyu's "Zhou Black Duck" achieved rapid development, with the number of stores growing rapidly and completing its layout in major business districts in Wuhan.

In 2008, Zhou Fuyu was selected as one of the top ten outstanding figures in the 6th Wuhan City Famous Brand Creation Enterprise.

The "Zhou Hei Ya" brand has become a well-known cooked food brand born and raised in Wuhan!

If a businessman who opens a store wants to be successful, he must adopt the model of "operating the first store well-opening branches-chain operations".

In early 2008, after 13 years of development, Zhou Fuyu reached the third stage. He established Hubei Century Vision Trading Co., Ltd. in Wuhan, specifically responsible for the chain operation of "Zhou Hei Ya".

At the same time, Wuhan Century Zhou Hei Ya Food Co., Ltd. changed its name to "Hubei Zhou Hei Ya Food Co., Ltd.".

Zhou Fuyu’s “Zhou Black Duck” business is developing rapidly and prosperously in Wuhan and surrounding areas, which will naturally attract the attention of the capital market.

On the other hand, Zhou Fuyu also wants to obtain more funds to make the company bigger and stronger.

The two aspects hit it off!

In October 2010, venture capital funds entered for the first time, and Zhou Fuyu's career entered the fast lane of rapid development, quickly moving out of Wuhan and expanding to large and medium-sized cities such as Shenzhen, Shanghai, and Beijing.

At the Wuhan headquarters, the factory has a construction area of ??8,000 square meters, with an annual processing and production of more than 5,000 tons of duck products (including 1 million whole ducks). It also has branches in Beijing, Shenzhen, Changsha and Nanchang. company.

The company implements six unified chain operation management models of "unified production, unified distribution, unified sales, unified procurement, unified finance, and unified management".

The company pioneered the successful transformation of cooked braised products, a traditional table food, into fashionable snack food.

Zhou Fuyu only has an elementary school education, but he has the style of a famous person when doing business.

Is he a business genius?

In fact, some of the so-called "genius" glory are all flattery after the fact, including Li Ka-shing.

Zhou Fuyu’s outstanding talent in business management is inseparable from his eagerness to learn.

Therefore, Zhou Fuyu's success is still ironclad proof of "the theory that reading is useful".

In addition to thinking hard on his own and humbly asking others for advice, Zhou Fuyu also conducted various further studies and trainings. For example, he not only completed a self-study course at the well-known corporate management training institution "Jucheng Education" , and also invested a lot of energy in studying EMBA courses in business schools.

After his success, Zhou Fuyu once said: "In 2003, I learned from a friend that someone was doing the same thing as me and had opened more than 100 chain stores. At the time, I found it unbelievable because of my limited thinking. I think the cashier must be handled by his wife or relatives. There are more than 100 chain stores. How many relatives does this boss have?"

It is through learning that Zhou Fuyu has improved his original understanding of business management. Understand rationally and keep pace with the times.

In early 2006, Zhou Fuyu hired professional managers with high salaries to manage the company, and transferred relatives with poor management skills to the grassroots level.

Zhou Fuyu is in line with modern enterprise management.

One of the professional managers later said: "I put forward two conditions at that time. The first is that my wife cannot be involved in politics; the second is that I must have absolute personnel rights. Director Jay accepted both of these conditions. ".

From this point of view, the 30-year-old Zhou Fuyu already has everyone's style.

Below are some of Zhou Fufu’s successful sharings with people after his success. From this, we can feel that Zhou Fufu is no longer the former Wu Xia Amon. On the other hand, Zhou Fufu’s sharing can also bring us enlightenment. .

"If we work hard and still do so poorly, it only proves that there is something wrong with the direction of our previous efforts, and it is impossible to make progress if we continue to work in the same way. We cannot use the same thinking, the same Behavioral habits, get different results."

"It is impossible to make new discoveries by taking the old road. Only by taking the new road can we make new discoveries."

"The purpose of learning is not knowledge itself, but to trigger new thoughts, new ideas, and deep thinking, thereby changing yourself."

"If you want to change your destiny, you must first change your thoughts, then change your behavior, and then change the results."

“The way to learn is not how much you learn, but how much you understand; it’s not how much you understand, but how much you use; it’s not how much you use, but how much you use. It’s helpful to others; it’s helpful to others. The more people there are, the greater the support will be.”

A good man has three gangs. Whether he helps or not depends on his interests.

At the beginning of Zhou Fuyu’s entrepreneurship and early development, the company was wholly owned by his husband and wife.

In 2010, venture capital entered.

At this time, the company has reached a considerable scale, the future is promising, and the shares have become attractive.

At the same time, Zhou Fuyu also thought that the company would need more partners to grow.

So in 2011, Zhou Fuyu and his wife used more than ten percent of their equity for equity incentives to achieve management shareholding (six core employees and some family members became shareholders).

Also in 2011, Yu Xueyong, an employee from a wealthy family, invested 8.8 million yuan and obtained 1.5% of the equity.

In 2012, Zhou Fuyu’s wife’s brother and brother-in-law invested to obtain 1.5% and 0.5% of the equity.

In the same year, Zhou Fuyu’s sister and eldest brother invested 20.17 million and 7.76 million respectively to obtain 5.2% and 2% of the equity. These two people also opened a braised duck restaurant in Wuhan before, but now they are all under Zhou Fuyu.

After the company went public in 2016, in addition to Zhou Fuyu and his wife, 10 people in the company became billionaires.

Most people who do business like to go public.

Listing a company is not only to raise funds for corporate development, but also to increase and double your wealth!

Zhou Fuyu is no exception.

In June 2006, Zhou Heiya registered and established Wuhan Century Zhou Heiya Food Co., Ltd. Zhou Fuyu and his wife Tang Jianfang held 60% and 40% of the shares respectively, with a registered capital of 500,000 yuan.

In early 2009, the company's registered capital increased from 500,000 yuan to 10 million yuan, with Zhou Fuyu and his wife holding 64% and 36% of the shares respectively.

The company is growing bigger and bigger, which naturally makes Zhou Fuyu think about the issue of going public.

In order for the company to go public, Zhou Fuyu introduced investment funds; it is not difficult for good companies to attract the attention of the capital market.

In October 2010, Shenzhen Tiantu and Tiantu Xingsheng invested 5.8 million yuan and 52.2 million yuan respectively, accounting for 1% and 9% of the shares. Zhou Fuyu and his wife held 57.60% and 32.40% of the shares respectively. .

At this time, the company’s valuation is 580 million yuan. At the age of 35, Zhou Fu has become a billionaire.

In June 2012, Tiantu Xinghua and Junyang Tongtai invested 30 million yuan and 100 million yuan respectively, accounting for 1.75% and 5.88% of the equity.

At this time, the company's valuation reached 1.7 billion yuan, and the company was developing rapidly.

Zhou Hei Ya completed the company restructuring in June 2014, changing from a limited liability company to Zhou Hei Ya Food Co., Ltd.

In order to make it easier to list in Hong Kong, Mrs. Zhou became a citizen of the Pacific island country Vanuatu in 2015 (at the same time, the Chinese household registration was cancelled, and our country does not allow dual nationality).

Zhou Fuyu transferred the shares he held to his wife. As a result, Mrs. Zhou, who was already a foreigner, became the largest shareholder of Zhou Heiya Company, and the founder Zhou Fuyu was no longer a shareholder.

In this way, Zhou Hei Ya Food Co., Ltd. has also become Zhou Hei Ya International Holdings Co., Ltd., eliminating the relevant approval procedures in my country.

On November 11, 2016, Zhou Heiya, which had been in business for 21 years (1995), was listed on the Hong Kong Stock Exchange. The 41-year-old Zhou Fuyu ushered in the highlight of his life!

The market value reached 20 billion at its peak, and founder Zhou Fuyu was worth more than 10 billion yuan.

In 2020, Zhou Fuyu and Tang Jianfang entered the 2020 Hurun Rich List with a wealth of 12 billion yuan.

Zhou Fuyu, a grassroots man, became a billionaire by buying duck necks. He is very inspirational and legendary!

So I want to say a little more.

Zhou Fuyu is quite good at doing business!

In the early days of starting a business, Zhou Fuyu’s apprentice used 60-day-old pheasants and ducks for 6 yuan per piece to make salted duck. The profit from a duck was about 15 yuan. Zhou Fuyu made it with old ducks, and the profit from each duck was only about 4 yuan. Zhou Fuyu couldn't resist the temptation and also used pheasants and ducks to make salted duck. He made a temporary profit, but it hurt his reputation and his business became worse and worse.

The smart Zhou Fuyue turned around in time and kept in mind: deception can only bring temporary happiness, but only sincerity can last forever.

Replacing quality products with inferior products is a specialty of some people. Presumably these people will not succeed.

In the early days, Zhou Hei Ya store accepted franchises. A distant cousin of Zhou Fuyu opened a franchise store in Nanchang. A customer suffered from vomiting and diarrhea after eating duck wings from "Zhou Hei Ya". It turned out that the cousin was worried about money. , used sauce that had gone bad, causing customers to get sick and hospitalized.

This incident led Zhou Fuyu to formulate the service tenet of "Zhou Hei Ya": quality is the foundation and service is the soul.

In 2016, Zhou Hei Ya’s annual revenue from a single store was 4.78 million yuan, and KFC China’s single store revenue was approximately 6.9 million yuan. However, KFC’s store area is much larger than Zhou Hei Ya’s. This can be regarded as a miracle created by Zhou Fuyu, including his diligence.

In 2008, Zhou Fuyu was selected as one of the top ten outstanding figures in the 6th Wuhan City Famous Brand Creation Enterprise. In 2009, he was selected as one of the top ten employers in Hubei Province, and was elected to the 13th CPPCC Committee in Jiang'an District, Wuhan City. committee member.

This shows that 33-year-old Zhou Fuyu is a successful person!

Many employees of Zhou Hei Ya Company come from other provinces, so they have less time to see their families. Whenever the family members of employees come to the company, Zhou Fuyu will always put down what he is doing and personally treat the employees and their families to dinner. And arrange people and cars to accompany employees’ families to the city for fun.

This is a good boss!

A young migrant worker with only a primary school education turned a small stall in the market into a national chain enterprise, and "Zhou Hei Ya" became a well-known trademark in China.

Zhou Fuyu is a legend!

Zhou Fufu is leading his team to adhere to the business philosophy of "quality first, credibility first, maintaining characteristics, and sustainable development" to realize the strategy of "a century-old brand, going global, and building the pride of a national brand" Work hard for your goal!

Let’s bless him!

At the same time, we also bless ourselves!