With the rapid expansion of Samsung's business, there are too many non-related diversified businesses, which has caused the company to suffer from the "big business disease", that is, the operating efficiency is not high, and the company's operating performance has deteriorated. Pay attention to quantity and despise quality. When Li Jianxi took office, he had already seen various problems in Samsung's management, including complacency, complacency, conservative thinking, and blind following. In addition, the external environment faced by enterprises has also undergone significant changes, and international competition in various industries is increasingly intensifying.

In 1993, Lee Kun-hee launched an unprecedented change movement in Samsung’s history—New Management. He successively launched a series of measures to promote this change: In terms of changing ideological concepts, he advocated the establishment of a sound crisis awareness. In terms of change goals, it is clear that Samsung’s goal is to become a world-class enterprise. In terms of the slogan of change, Lee Kun-hee proposed, "Except for your wife and children, everything else must be replaced!" This slogan later became a symbol of Samsung's change and a worldwide famous saying. In a sign of change, Samsung changed its commuting times. In terms of change steps, Li Jianxi first asked all senior executives to start changing from themselves. In terms of changing the organizational structure, the top authority structure was reorganized. It is proposed to establish a corporate culture that conforms to the spirit of the times.