Prada provides ready-made clothes, leather goods, shoes, glasses and perfume for men and women, and provides tailor-made services.
20 18 12 and the 20 18 annual (5th1kloc) "Top 500 World Brands" list compiled exclusively by World Brand Lab were announced in New York, USA, and Prada ranked19/kloc. ? [ 1]? 20 19 10, Interbrand ranked 100 in the list of top global brands 100.
design concept
When the luxury decorationism of luxury goods in the next spring and summer threatened again, Prada's design style suddenly changed 180 degrees-returning to a simple and comfortable style. It does feel like against the tide and orgasm.
Miao Xiya called this spring and summer collection in 2000 "Fashion ABC" because she wanted to redevelop the evergreen basic clothes in the wardrobe-sweaters, shirts, simple pleated skirts, straight skirts and scarves, which exuded a strong flavor of sven students and stewardesses in the 1970s and showed a sincere beauty that has been lost today. This is what Miusia said, "It's the only possible thing, elegant, good woman, very fashionable".
Since the late 1970s, Miusia has taken over Prada and started to add some fashion designs. Until the end of 1980s, Prada was still an Italian brand specializing in leather goods.
However, in the trend of "advocating minimalism" in the 1990s, Miusia's simple and steady design style became the mainstream of clothing, so Prada's clothing often inspired by "uniforms" became one of the representative symbols of minimalist fashion.
The face of life
PRADA Group already owns international brands such as PRADA, Jil Sander, Church's, Helmut Lang, Genny, Car Shoe, etc., and also has the exclusive authorization of Miu Miu brand. All products of Prada Group are processed and produced by Prada Spa in Tuscany, Italy.
20 18 It is reported that miuccia prada's eldest son Lorenzo Bertelli is going to take over the Prada Group. Lorenzo Bertelli gave up his career as a racing driver. The bowling shirt 20 18 was introduced, which combined the characteristic patterns of FW96, SS96 and SS 12.
Luca Solca, head of luxury goods department of Faba Bank, believes that Prada was wrong to position itself as a high-end brand in the market in its early years. In addition, it stopped supplying cosmetics and skin care products, even the classic black nylon style, reducing the variety of products. As a result, the price was just too high, and Prada once resisted digitalization very much, which led to several years of economic stagnation.
20 18 Milan autumn and winter fashion week, a fashion show was held in the newly established brand museum.
In 2020, miuccia prada announced that she would become a brand designer with raf simons.
Refer to the above? Baidu encyclopedia-Prada