1996 donations from home and abroad for Lijiang's earthquake of magnitude 7.0, 1997 Old Town of Lijiang's successful application for World Heritage on February 3, and 1999 Kunming World Expo are all turning points in Lijiang's tourism development. Around 2000, cultural media such as Lijiang Propaganda Department and New Weekly, represented by Sun Mian, started the marketing and publicity mode without taking scenic spots as the destination. Lijiang is a lifestyle with beautiful scenery, rich humanities and strong local characteristics, which appears in public view. Since then, Lijiang has become a way of life, a sacred place of petty bourgeoisie, selling more slow-paced, coffee, small courtyards, music, and a leisurely life with a lot of sunshine that is not available in the city. "Are you in Lijiang today?" Used to be a hot word of the year. As for literary youth, small fresh and poor parties, that is a long time later. What is romantic city is also the second concept that has been hyped with the intensification of commercialization. Now, people who live here after Lijiang are more likely to have good air, 365 days of blue sky, a leisurely life and the possibility of starting over at any time.