David A. Ackell David A. Ackell is a professor of marketing strategy ETGrether at the University of California, Berkeley, and the vice chairman of management consulting prophecy hasschoolbusiness. He is also a world-renowned authority on brand strategy research.

Chinese name: David Aker

Alias: David Aaker

Nationality: USA

Occupation: consulting industry

Graduate school: Stanford University, USA

Main achievements: the originator of brand equity, the world master of brand management.

Representative works: brand asset management, building a strong brand, brand leadership, brand combination strategy and brand relevance.

Company: American Prophet Brand Consulting Company.

Personal realization

David A. Ackell David A. Ackell is a professor at the Marketing Strategy Institute of the University of California, Berkeley, and vice chairman of the Management Consulting Hasscholov Business School. He is also a world-renowned authority on brand strategy research. He has published books 1 1 and more than 90 academic articles. He holds a bachelor's degree and a master's degree from Massachusetts Institute of Technology, and a doctorate from Stanford University. Professor Aker has won many awards. Including 1996 PaulD. In 2000, he won VijayMahajanAward for his contribution in the field of marketing strategy, and in 2004, he won buckweaver Award from Massachusetts Institute of Technology for his promotion of marketing theory and practice. He works in the Marketing Department and Journal of Marketing and Strategic Management.

main work

Strategic market management

Managing brand equity Managing brand equity.

Build a strong brand, build a strong brand.

BrandLeadership (co-author EricJoachimsthaler)

Brand combination strategy

Brand relevance: exclude competitors from competition

Brand master