The Double Eleven Shopping Festival is the biggest festival to promote Taobao every year, which originated from the online discount activities held on the day of Taobao Double 1 1 in 2009. At that time, the number of businesses involved was small, and the preferential strength was not great, but the effect achieved at that time far exceeded expectations. Later, Tmall booked 1 1.
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Under the background of increasing downward pressure on the current economy, the surging passenger flow and extremely huge one-day turnover of the "Double Eleven" shopping carnival show the people's strong consumption will and high consumption capacity, which is undoubtedly a positive signal to stimulate domestic demand. The contrarian "blowout" of e-commerce demand reveals the great potential of online consumption in China, which is a confrontation between traditional retail formats and new retail formats.
Ma Yun, CEO of Alibaba Group, believes that the "Double Eleven" shopping carnival is a signal of China's economic transformation and a contest between the new marketing model and the traditional marketing model. Analysts said that with the successful breakthrough of 654.38+0 billion nodes, the retail format in China is "undergoing fundamental changes"-the online transaction form has changed from one of the previous supplementary channels of the retail industry to the mainstream form of stimulating domestic demand in China, thus forcing the traditional retail format to upgrade in an all-round way.