1. To run a business is to manage people, and to run people is to manage human nature. Human nature is greedy and selfish.

2. Everyone is not willing to do things arranged by others. They are only willing to do things related to themselves, especially things related to their own interests.

3. The reason why people are becoming more and more difficult to manage is because the environment and times have changed.

4. The core of equity incentives is to change production relations. The age of employment is over and the age of partnership has arrived. Equity incentives are the magic weapon for long-term success of enterprises.

5. Equity incentives are not about dividing the boss’s shares or the money in the boss’s pocket, but through a system that motivates employees to create more profits, so that employees no longer think that they are working for the boss, but Do it for yourself.

6. The essence of equity incentives is to use the wealth of society, the future wealth, the wealth of employees and the upstream and downstream of the company to establish a win-win mechanism with stakeholders within the company.

7. A good incentive mechanism is to make capable people not want to sleep and make incompetent people afraid to sleep, so that the boss can sleep well.

8. Companies without equity incentives have bosses pushing their employees to do things, and will fall back if they slack off a little. Companies with equity incentives have employees pulling the company to run, and take off with a little effort.

9. Equity incentives can stimulate employee motivation and resolve employee resistance.