I am a Shopee cross-border e-commerce seller who has been in the industry for less than a year. When I was new to cross-border business, I was planning on doing Amazon and setting up an FBA overseas warehouse. But halfway through, after doing Amazon all over the country, I stopped moving forward.

Later, I met a super master who gave me a clear path. He said that no one was doing shopee in Southeast Asia, so he allowed me to try it.

Of course, it is not all smooth sailing at the beginning. On the contrary, you will encounter various problems, such as language problems, distribution problems, product selection, etc., which are annoying to your head. At that time, I didn’t place a few orders in a month, which made me want to give up several times.

Later on, I gritted my teeth and insisted on finding a solution. For example, if my English is not very good, then I would choose the Taiwan site. Taiwan’s language is the same as ours, it’s just traditional Chinese characters, there are some slight differences, and now Taiwan has a one-stop language, which is even more convenient for me.

For another example, I don’t know how to select products and sell goods, so I joined a lot of expert exchange groups or asked questions on Zhihu, and took the trouble to ask them for advice. Maybe they all find me annoying, but I don’t mind. If I don’t understand anything, I just ask people or look up relevant information until I understand.

Slowly, I learned more and more, and in return, my grades came out.

Let’s take a look at Shopee’s cross-border approach?

Nowadays, if you are a domestic e-commerce company, whether it is Tmall or Taobao, you need to pay a certain deposit to open a store. Whether it is Taobao or JD.com, you need to pay a certain fee to open a store. For example, Taobao's deposits now start at least 2,000, and JD's deposits are tens of thousands or even tens of thousands, as well as platform usage fees, which discourages many sellers who want to open a store.

However, it can be said that there is zero investment in doing Shopee. The current entry policy of Shopee is 0 deposit, 0 platform usage fee, and 0 annual fee. That is to say, from the time you apply for entry to the successful opening of the store, you do not need to spend a day. There is basically no risk if you split the money.

There is no commission for the first three months. After that, Shopee will charge 5~6% transaction commission and 2% transaction fee on our successful orders. The commission is based on the order amount, that is, the buyer The actual amount of the product purchased is charged, and the handling fee is charged based on the total transaction amount.

Finally, let’s analyze shopee:

1; It is easy to enter, and the threshold is currently low.

2; "Three Nothings" platform. No check-in fee, no deposit, and no platform commission for the first three months.

3;? The largest e-commerce platform in Southeast Asia, a blue ocean market with huge room for future development.

4; The platform supports sellers, has few rules, and is easy for newcomers to operate and get started.

5; Little competition, big opportunities, and plenty of room for development for newcomers.

6; Shopee is not a single product concept, but a store and entire store concept. We focus on stores, so we rely more on product selection and personal operations rather than promotion.

7; Products must be rich, and Damai stores must have at least 1,000 SKUs.

8; Because it is overseas, buyers must order multiple items in order to meet the free shipping requirements. Normally, store settings and product matching need to be done well.

9; The Southeast Asian market has a huge demand for goods, and it has not yet reached the stage of pursuing quality, so it is more friendly to novices in terms of supply selection and cost control. There are after-sales problems, but the entire platform does not exceed 3%.

Shopee currently also has disadvantages:

1. The profit of a single product is relatively low. Only if the unit price and order volume are high can the profit be increased

2. The platform mechanism is still It is not perfect enough and may take some time. After all, any platform requires a development cycle.

Summary: Shopee will indeed make money once it is done, but always remember the famous saying that you all know: "Money is hard to make and shit is hard to eat!".

If you want to be a good Shopee and make money, you must be proficient in product selection and operation. Since joining the industry, I have seen people making over 100,000 yuan a month, people making tens of thousands and thousands a month, and people making no money or even losing money. Product selection, loading, and operation are all meticulous tasks. Before jumping into the pit, are you ready to do the hard work?

Don’t expect to be able to run a successful Shopee online store by taking online courses. What you really need is someone who will guide you in actual practice.