what is the boss's "soul"? What is the "soul" of an enterprise? What are the goals and pursuits of establishing enterprises? When customers need it, the enterprise is just beginning. Only when customers need it, can the enterprise last for a long time and be endless! The "soul" of an enterprise is to use our products to solve customers' most puzzling problems, meet customers' most anticipated needs and make customers live a better life! 1. Is the "soul" of the boss and the enterprise the pursuit of profit maximization? Although many people set up enterprises in pursuit of profit maximization, is this theory correct? Let's start with this assumption, so whose profit is the profit of the enterprise? Is it the employee's or the boss's? It is obviously the boss's. Therefore, if the entire leadership is pursuing profit maximization, then the enterprise has established an internal contradiction before it has started to operate. Why is management in the traditional sense so difficult? It is because the boss is doing business and the employees are just doing business! In the process of seeking to maximize their own profits, the interests of employees have not been maximized. When an employee worked in an enterprise for one year, the market value of the enterprise increased tenfold, but the market value of the employee did not increase tenfold. The employee resigned in the second year, because the development of the enterprise had nothing to do with him. In this way, it is normal for employees not to love the company. The boss asks employees to be selfless and love the company. How can he love it? You don't pursue the same profits, but only the maximization of corporate profits. You can't do much in a business because the boss only aims at making money. Therefore, the pursuit of profit maximization is a misunderstanding, and no enterprise in the world is successful and loved by profit maximization. Therefore, the establishment of enterprises, the pursuit should be reasonable profits! 2. Do enterprises need customers or do customers need enterprises? Actually, customers need enterprises! This is also the reason why enterprises exist. Now, most companies are just the opposite in operation. Take coffin sellers as an example. Do the dead need coffins, or do coffin sellers need dead people? Actually, because everyone dies, the dead need coffins, so there are coffins sellers. Another example is: people need to eat when they are alive, but obviously they don't live just to eat. In the same way, the development of enterprises should make profits, but is its purpose to make profits? Most people want to set up a company and do something first, so the starting point is reversed and the thinking is wrong. You should think about what others need first. 3. The soul of the boss and the enterprise is to meet the needs of customers! The boss develops products to meet the needs of customers. Bosses and enterprises use their own products and services to solve customers' problems, and enterprises will be endless. This is the "soul" of enterprises! Enterprises with "soul" can truly understand the needs of customers and provide the most convenient products with the lowest cost and the fastest speed. Therefore, any enterprise that wants to help people solve problems has a "soul". For example: What was the purpose of Ma Yun's founding Alibaba? Do you want to make money or be a great enterprise? At the end of the 2th century, there were tens of millions of small and micro enterprises in China. Their living environment was harsh, their economic strength was weak, their promotion channels and resources were limited, and their development space was narrow. Because of the high cost of traditional sales channels and the fierce market competition, they urgently need a new channel. Although there are many entrepreneurs who produce excellent products and dream of entering the global market. When Ma Yun founded Alibaba, he set up the ideal of doing his part for China's outstanding small and micro enterprises and excellent products to go abroad. Alibaba's "B2B model" is mainly aimed at this group. It has established a pipeline for product manufacturers and customer enterprises to interact with the world's products and trade, so that outstanding small enterprises in China can promote their products on the Internet at a low cost, and can also introduce the world's excellent products and services to China. Alibaba has enabled small and micro enterprises in China to go abroad and go global, from possibility to reality. A few years later, when it was successfully listed on NASDAQ, it not only made Alibaba's ideal come true, but also proved that small and micro enterprises in China successfully integrated into the global market through Alibaba.

what is the corporate soul? Is it a cult?

probably refers to the corporate culture. . . Every enterprise has its own corporate culture, and that is their soul

What is the soul of an enterprise?

what is the soul of an enterprise? Corporate culture is the soul of an enterprise, and corporate culture is the genetic code of an organization. It directly determines whether the enterprise can develop continuously and stably, and it is the decisive factor to realize health and longevity. If an enterprise's culture is strong and sustainable, it can directly promote and promote the continuous stability of the enterprise and ensure its health and longevity; If it is decadent, it will hinder the development of enterprises, and even push enterprises to the road of collapse and short life. 1. Where does the corporate culture come from? Culture is a common belief, value and behavior formed by a society and a group, and usually has three elements: spirit, carrier and group. Culture needs to be attached to specific carriers, such as traditional festivals in China, Spring Festival, Dragon Boat Festival and many other festivals are representatives of Confucian family ties and family culture, and many customs and ceremonies such as weddings, funerals, food, clothing, housing and transportation in China also reflect the spiritual connotation of culture. The culture of an enterprise is the embodiment of its values, beliefs and behavior. To make an image metaphor, if we regard the enterprise as a person, when you meet this person for the first time, his clothes will give you your first impression. This is the VI (Visual Identification) of the company, including: the company's buildings, office environment, office equipment, LOGO and other superficial tangible entities; Through his words and deeds, you can know his style of doing things, which is a concrete manifestation of corporate culture, but what determines this person's words and deeds? This depends on his deep-seated values and beliefs. Similarly, for an enterprise, it is culture that determines the system and behavior of this enterprise. The core of this culture is the business philosophy and core values that we often say. Second, the basic connotation of corporate culture The connotation of corporate culture specifically includes the following factors: values, codes of conduct, business management philosophy, business philosophy, entrepreneurial spirit, etc. As an organizational culture, corporate culture refers to the general behavior, beliefs and values shared by members when culture and organization are linked together. We can infer its corporate culture and organizational culture from what people say, do and think within the organization. Corporate culture and organizational culture involve the understanding and dissemination of knowledge, beliefs and behaviors over a period of time. That is to say, corporate culture and organizational culture are quite stable and fast-changing. It often sets the atmosphere for the company and lays the code of conduct for people. It also reflects the ideas of enterprises. In many successful companies, the values advocated by their leaders and the behavior standards formulated often inspire all employees, making the company have its own cultural characteristics and become a spiritual symbol to the outside world. Practice has proved that the key for the world's top 5 enterprises to excel is to have excellent corporate culture, persist in innovation, constantly discard the past, surpass themselves and establish a new corporate culture. This is the fundamental reason why they are famous all over the world.

what is the soul of employees in an enterprise?

this soul should be employees' sense of belonging to the enterprise.

with a sense of belonging, there is cohesion. You can do your work well.

without a sense of belonging, people's hearts are scattered, and the trees are scattered, and the enterprise is finished.

What is the soul of an enterprise? 5 points

The soul of an enterprise is values, mission or excellent character.

what is the soul of an enterprise?

in the long course of a century-old enterprise, almost all of these factors have been challenged: enterprises can borrow money to tide over difficulties, they can change their leaders without losing, they can change their products and remain energetic, they can seek development in different markets ... There are many other factors that are very important to enterprises, but if we want to say which factor will coexist with enterprises, it is only corporate culture. There must be people who disagree that most small businesses have no corporate culture at all. But in fact, as long as it is an enterprise, it will inevitably be influenced by some ideas, and these ideas are a kind of culture. Therefore, most small enterprises don't have a corporate culture, but don't realize that they already have a corporate culture. Since corporate culture is the soul of an enterprise, it is just like the human soul. The soul is noble, despicable, passionate, depressed, innovative and conservative ... No matter what the soul is, it exists, because it has life. All enterprises have corporate culture, but there are huge differences between them. These differences are mainly as follows: excellent companies have excellent corporate culture because they attach importance to and devote themselves to its development; The general company has a general corporate culture, because it has not paid enough attention to it and has not cultivated and utilized it correctly; Poor companies have a corporate culture that they don't even realize. The chaotic system, low efficiency and lazy personnel are all a kind of culture, a kind of culture that actually exists. Some western scholars have compared management to an iceberg floating in the sea. The tangible management such as organizational structure and rules and regulations is only one-third of the iceberg above the water, while the intangible management such as corporate culture is another two-thirds. Corporate culture plays an important role in management, not only occupying an important share, but also the root of management. But as the soul, this is not enough, because corporate culture plays a role at all levels of the enterprise and runs through the business activities of the whole enterprise. Corporate culture is mainly embodied in four levels of the enterprise, namely, enterprise spirit, enterprise system, enterprise style and enterprise image. There is a famous saying in management: the result determines the process and the goal determines the behavior. As an enterprise, the most critical issue in deciding whether the vacant position is replaced by internal promotion or airborne is the compatibility of corporate culture. This compatibility has two meanings. On the one hand, whether the inclusiveness of the corporate culture system itself and the publicity of corporate culture have achieved the effect of internalizing the heart, solidifying it in the system and externalizing it. From our company's point of view, the boss's culture is different from the employee's culture, and the company's instructions and requirements are "Tai Chi" by employees with a negative attitude. In this cultural atmosphere, it is better to promote insiders than airborne troops, but only if the promoted person's quality can meet the requirements of this position and has clear thinking and ability to solve problems. If the tolerance of the corporate culture system itself and the publicity of corporate culture have reached the effect of internalizing in the heart, solidifying in the system and externalizing in the line. Then, in the absence of suitable candidates internally, it is also possible to introduce a certain number of airborne troops appropriately. Similarly, the premise of the introduction is that the ability of airborne troops must be able to meet the requirements of these positions and have clear ideas and abilities to solve problems. If the corporate culture is not compatible enough, and there is no talent to choose from internally, we should consider establishing two competitive teams to divide and rule by product or market area, so that the personnel promoted internally who can't meet the job requirements and the airborne troops introduced from outside can PK in the market, and decide who can be qualified for this position in the end with the results. This can not only turn contradictions into strength, but also greatly stimulate the enthusiasm and competitive awareness of both sides, so as to maximize the interests of enterprises. When the PK result is obtained, the winner is promoted to the post. For the sake of future management effect, the loser should be dismissed and given appropriate compensation, because he will most likely become the troublemaker of the winner and the obstacle of enterprise management. The stronger his ability, the greater this negative influence will be. This is the result of many practices, please don't have any illusions. The second question is a false question. For the same reason, if we choose airborne troops, it means that the employees of this enterprise have no qualified candidates and are unable to solve the existing problems of the enterprise. Therefore, the airborne troops should be integrated into enterprises, not employees. Just like absorptive mergers and acquisitions, it is often necessary to completely change the culture of the absorbed enterprises before they can operate effectively. Although it is difficult and even costly, it is necessary. If airborne troops want to integrate into the enterprise, they must first gain the trust and support of the boss and the decision-making level. This trust and support should not be verbal, but should be reflected in decentralization ..... >; >

What is the soul of an enterprise

Reputation is something that every enterprise has. Without trust between friends and businessmen, this enterprise has no existence value.

what is the soul of an enterprise! ~

There is an old rumor that when the soul leaves the body, people will end their lives. Enterprises also have life, so what is the soul of enterprises? If you compare the capital, people, products, market and other factors that you think are extremely important to the enterprise to the soul, it will inevitably be refuted. In the long course of a century-old enterprise, almost all of these factors have been challenged: enterprises can borrow money to tide over the difficulties, enterprises can change their leaders without losing, enterprises can change their products and remain energetic, enterprises can seek development in different markets ... There are many other factors that are crucial to enterprises, but if we want to say which factor is the same as the enterprise, it is only the corporate culture. There must be people who disagree that most small businesses have no corporate culture at all. But in fact, as long as it is an enterprise, it will inevitably be influenced by some ideas, and these ideas are a kind of culture. Therefore, most small enterprises don't have a corporate culture, but don't realize that they already have a corporate culture. Since corporate culture is the soul of an enterprise, it is just like the human soul. The soul is noble, despicable, passionate, depressed, innovative and conservative ... No matter what the soul is, it exists, because it has life. All enterprises have corporate culture, but there are huge differences between them. These differences are mainly as follows: excellent companies have excellent corporate culture because they attach importance to and devote themselves to its development; The general company has a general corporate culture, because it has not paid enough attention to it and has not cultivated and utilized it correctly; Poor companies have a corporate culture that they don't even realize. The chaotic system, low efficiency and lazy personnel are all a kind of culture, a kind of culture that actually exists. The rapid development of Japanese enterprises after World War II has attracted global attention, and the United States, which prides itself on rational management, has to face up to the mystery of Japan. However, the success of Japan is precisely the management soft factor neglected by rational management, the most important of which is to integrate into the culture of the enterprise. There is no doubt that corporate culture is the soul of Japanese enterprises. Perhaps because of this, Japanese people will not doubt its function and need not face up to its existence. A normal person who is busy growing up will not stop to think about what the soul is all about. However, the United States, which attaches importance to research, is different. In the pain of slightly challenging tradition, it finally bravely took the lead in putting forward the theory of corporate culture. Some people have investigated more than 1 most famous enterprises in Japan and found that these enterprises attach great importance to the cultivation of entrepreneurial spirit. Hitachi has the Hitachi spirit of "harmony, sincerity and pioneering"; Casio company has the spirit of "creation and dedication"; Toyota has the Toyota spirit of "good products, good ideas and complete frugality". In America, Thomas? Peters and Robert Jr. Wortmann also carefully analyzed 43 excellent companies in the United States, and found that the management styles of excellent companies are different, and it is the excellent corporate culture that determines the management style. There have been western scholars who compared management to an iceberg floating in the sea. Physical management such as organizational structure and rules and regulations is only