The saying that a crisis often becomes a turning point for an organization is attributed to Michael Register. As Michael Register states, a crisis often serves as a turning point for an organization, creating an opportunity to build a competitive reputation, build the organization's image, and address the organization's major issues.

Classic Quotes on Crisis Awareness

A great company must always be cautious about its achievements, like covering on thin ice. Crisis not only brings trouble, but also contains unlimited business opportunities. Microsoft is on the verge of bankruptcy. There are only 18 months forever. In the 21st century, there is no crisis without a sense of crisis. Luck is not without fear and trouble, and misfortune is by no means without comfort and hope. Misfortune may become a bridge to happiness.

The famous British crisis public relations expert Michael Register clearly pointed out in the book "Crisis Management" that whether the alert and preparation for a crisis is spontaneous or required by law, the key to crisis management is Crisis prevention.

The most brilliant crisis management does not lie in intervening after the crisis has formed and erupted, but in eliminating various possibilities that may lead to the early stage of the crisis and fundamentally preventing the crisis from forming and erupting, that is, taking precautions against it. Not yet.