How to operate a Taobao shop According to the rules of Taobao, the key to doing a good job in Taobao is to have the following five advantages: 1, supply 2, promotion 3, funds 4 and fans 5. The team has a simple principle: the success rate of each of the above items will increase by about 20%; The total success rate is close to100%; At least three, 60% success rate is the most basic, let's take a look at these five advantages. How much does this group friend occupy at present? We use the method of exclusion to analyze. The following are some e-commerce cases: classic case of sales planning Sharing funds: Taobao lacks two degrees, loyalty and trust. Without these two degrees, competition tends to be simplified. The only criteria are price and postage, nothing else. If you want to compete with others, you must create explosions. Buy a large amount at a time, not 10 or 20 pieces, at least hundreds or hundreds. If you have enough, you can get a lower price, so you can take advantage of the price advantage with your opponent PK. There is no advantage in funds, and the unit price cannot be reduced. What can we compete with? So the price is hard. Can the funds be settled immediately? Obviously can't do it! We know that most sales value, but under Taobao's price comparison system, consumers have no time and negotiation cost, and can negotiate prices with five or even 10 companies at the same time. If they want to talk about prices one by one offline, they need a fixed time cost. It used to take an afternoon to buy a dress, but now it may take 10 minutes to complete the purchase, which greatly increases the choice opportunities of consumers. Comparing prices, who bought it cheaply, is the characteristic of e-commerce. So we are completely exposed to Taobao's price system, which will produce a result. The stronger the strong, the weaker the weak, and eventually small and medium-sized sellers will be eliminated. Let's look at the funds. Can you invest 300,000 yuan in the next three months? If you can't invest, money won't be dominant. I have a partner. He used to make women's clothes with his sister. He made money in the first few months. He does chain marketing, and his sister is in charge of the shop. Last year, he lost tens of thousands of dollars. At that time, I advised him that there was no capital investment in this model, and it was a cloud to build fans. I analyzed with him that clothing has a disadvantage-changing seasons too fast, where do most companies die? I died in inventory, and the only working capital was continuously diluted by inventory. Let's think of a concept. For clearing inventory, it must be a discount promotion, and the discount will hurt the fans in front. People bought it at a regular price, and now you buy it at a clear price, so that your fans will never buy it in your store again. In that case, offline is a little better. Fans don't visit every day. The promotion will be done these two days, and the fans have passed without coming. How do offline brands do it? Often find some remote places as dumping bases, which are easy to dump and do not affect the mainstream market. Can you do this on Taobao? Can your store dump on a large scale? You need to open another shop for dumping, which will lead to many other problems. What's your ranking? Can a dozen pages make money? In order to rank, you have to brush the list and put a lot of energy into it. These are difficult problems to solve. Later, this buddy took my advice, closed the Taobao shop and went to taobao guest. He used his four-month prime time in taobao guest to earn tens of thousands of dollars in January and a lot of money. He will be invited to come and share with you later. Source: Who is making money in this era? From the business model of Taobao, it is the manufacturer who makes money, and it is hundreds of dealers who make money. Why? Offline distribution has at least geographical protection, and cross-shipment is not allowed; On-line, there is no cross-selling problem. I don't care who sold it. Anyway, they are all selling my products. Dealers fight internally, and manufacturers don't care. As a result, dealers still suffer.
You are a pretty good dealer now. This kind of distributor is fatal and the supply is open. How to play? Strictly speaking, the supply problem cannot be solved, because you can't control the manufacturer, but you can control the manufacturer. Because of the large sales volume, manufacturers with large sales volume will customize your production, and only in this way can you cultivate your fans. Without a fan base, your customization can easily be imitated and then fall into another vicious circle. There is such a case in my circle, that is, cloth shoes, cloth shoes are subdivided into a project that is not in Taobao. How did he do it? He worked for five years. Before that, he searched for goods for more than a year. Constantly adjusting, constantly adjusting, he finally found a subdivision-the essay category under the cloth shoes, with few competitors. He specializes in this. I have accumulated a large number of fans in recent years, and the profit is not bad. A team of three people can earn tens of thousands a month. But don't forget, it was five years ago. At that time, it didn't cost much to do it. Now the times have changed and investment is needed. What's this called? Investing in time, the cost of starting a business is getting higher and higher. Now starting a business in Taobao, starting from scratch, that's just a legend. If a product sells a little better, a replica will come ... because this is determined by the characteristics of e-commerce, their market adjustment only needs a computer+a network cable! Hehe, depressed team: There is a famous saying in the electric business circle that "the inner chain is king and the outer chain is king". We should make great efforts to be the outer chain and try our best to attract customers unless we have a team. If there is such a team, he must first see the advantages of your project. If the project has no advantages, why should others work with you? Taobao 7 million sellers, who do it with, why do it with you? Without core advantages, it is almost impossible to form a team.
Promotion: Now that taobao guest is in a half-dead state, you can find the former taobao guest to promote it. There is hope. At present, accounts with incomes of over 10,000 yuan are basically frozen and sealed. It is a well-known event that a large number of taobao guest have left. In this case, the external drainage is lost and the internal through train can only be opened. This is what Taobao wants to see, but what is the essence of the through train? It's money, it's a lot of money! Therefore, promotion is not dominant. Self-study to improve technology? At least two months, at least ten hours a day. Why? There is a simple reason. You send a message in forums, post bars and Weibo. In a few minutes, other people's news will come up and your news will be covered. You need to keep posting and posting. This is a long-term work, which needs to be repeated and persisted. Without spending more than ten hours a day, everything is just a cloud! If you don't know how to promote, you have to spend ten or twenty thousand yuan to learn e-commerce promotion technology. If not, don't even think about it. Besides, you are the only brother who wants to open a shop for promotion. One can't do two things at the same time. Fan base: Why say fan economy? With fans, we have a certain loyalty. Price is not very sensitive, but we care more about value. But fans can't be accumulated in a day or two. Can they be finished in a month? Honestly, I can't do it! Can it be finished in three months? To be honest, there is no hope. There is a punk case in the circle. He is a diet product, and he is Renren. He found an empty room in the county seat and pulled five network cables. The average person has dozens of accounts, and he applied for hundreds. Not enough hands? He hired a group of unemployed young people, 200 yuan/person/day, and paid them every day. He urged them to make friends every day. In half a year, he added nearly 5 million friends! Look at this order of magnitude, this champion habit, is it difficult to make money? ! I will advertise with these accounts every day, and it is common to earn more than 100 in January. This is called creating a fan economy. If you can't reach this order of magnitude, there is no hope to open a shop in Taobao. Now all the new stores in Taobao are manufacturers. Guys, take a good look at our sharing. After reading the whole article, you will know whether you have started a business in Taobao. We are good at absorbing nutrition from other people's cases, so we can make faster progress. You can't say that you can't take it seriously until you solve your own problems. How can we make progress? I took great pains to write down some suggestions, just hoping that you will gain something after reading them. Wechat, Weibo and Taobao are all tools, and tools can't bring benefits. Only by building a fan base through these tools can we make money. The two have different meanings, and it is of little significance to discuss whether the tools are available. The key is the order of magnitude of fan base! Not 50 thousand, not 500 thousand, 5 million This order of magnitude is the key word we want to say. Here comes the core question. Can you build your own fan base? Hehe, there is no fan base, nothing to say, no money to earn! There are two cores in making clothes: one is capital and the other is supply, because with capital, you can find a good supply and form a team. Now starting a business requires making money as soon as you open the door. Now Taobao's business model, low-cost entry, first cultivating fans and then slowly growing, has been eliminated.
Taobao shop management The first thing we need to know is how to set up and manage Taobao shops in the interface. Actually, the steps are very simple. We just need to open the Taobao interface, and then log in to our Taobao account in the interface. After successfully logging in, click the "Seller Center" option at the top of the page. After clicking this option, we will enter the background management interface of Taobao Store. In this interface, there are also many functions about the management and setting of Taobao stores. If you want to manage Taobao stores, you only need to find the relevant menus and functions in the interface and set them.
The above is also the way to manage and set up our Taobao shop. This is also some basic operations. It is not enough to know these contents if you want to manage Taobao stores well. We'd better also consider the following: 1. The selection of treasures is actually very fast for the current consumer market, so when managing Taobao stores, if we don't pay attention to product upgrading, then such Taobao stores are actually very difficult to operate, so we should also pay attention to collecting some information about related products in the market when managing stores, so as to choose the right money and do a good job in product upgrading of Taobao stores. 2. Counting the data of the store and optimizing the operating data of the store are actually the most direct manifestation of the operating conditions of Taobao stores. Therefore, in this case, if we want to know the operating conditions of our Taobao stores in time and adjust our business strategies according to the operating conditions, we must also do a good job in the statistics of the store. After counting the data of the store, we can make appropriate decisions according to the displayed data results and make the next decision. About the operation of online stores. 3. Understand the operating conditions of competitors. The phrase "know yourself and know yourself, and fight every battle" is actually very suitable for Taobao shops, because the current Taobao platform is actually a very competitive place. Every day, new sellers may join in, and some Taobao stores will be on the verge of bankruptcy. Therefore, if you want to run your own Taobao shop well and win in the subsequent competition, it is natural to understand the operating conditions of your competitors.