A classic quote from Isgonis.

The new Morris small car he designed in 1959 was 3.4 meters long, leaving 80% of the space between the front and rear bumpers for passengers and luggage. It was very clean and neat. The car was perfect. The practicality fully embodies Isgonis's classic saying that what is fashionable will always go out of style, and is considered a masterpiece of post-war British industrial design.

Isgonis was a British industrial designer who studied mechanical engineering at Battersea Polytechnic School in London from 1923 to 1927. After graduation, he first worked in Edward Gillet's design office in London and later engaged in automobile design.