Later, Nike also gave an official response. They wrote: "Kobe is an important part of Nike's deep contact with consumers. It is because of his promotion that our products can make people around us better. Although our contractual relationship has ended, he is still a deeply loved member of the Nike family! " On April 20 16, Kobe renewed his contract with Nike for five years, which will expire on April 200216. 13. In fact, Vanessa has not signed a new contract, which means that the cooperation between Kobe and Nike 18 is coming to an end.
You may feel strange at this time. Vanessa said she would cooperate with Nike but refused to renew her contract. Isn't that contradictory? Today, an insider made an in-depth analysis of this. He is the famous American journalist Darius soriano. He said: Many people are frustrated with Nike's various ways of operating Kobe products. They always limit their sales to a great extent, and absolutely rely on SNKARS in terms of channels. All these practices make it difficult for the real Covent to buy the shoes he likes. "
I believe many fans have a deep understanding of what this reporter said. Continued limited sales make it difficult to find almost all Kobe shoes. Sports shoes have been fired at sky-high prices in the market. Apart from complaints from consumers everywhere, Kobe's wife Vanessa is not satisfied. Vanessa always feels bad about Nike's refusal to sell Kobe shoes on a large scale. Although she repeatedly called on Nike to stop this behavior, they didn't seem to get much response from Nike, and they still went their separate ways.
In fact, before Kobe's accident, he had the idea of canceling his contract with Nike. His plan is to establish his own brand "Mamba" after 2020. At that time, Kobe repeatedly expressed his dissatisfaction with Nike's marketing methods and design concepts to his friends. However, before Kobe's idea could be implemented, something happened first. Vanessa obviously had a way out because she didn't renew her contract with Nike. In the past year, Kobe Company completed 13 trademark registrations related to Kobe, Jaina and Mamba snake brands in a short time.
In other words, Vanessa had planned ahead, and her cancellation with Nike had already been planned. Shortly after Kobe's death, she continued to lay the foundation for reshaping the mamba snake brand. The possible uses of trademarks in clothing and footwear are also explained. This means that the Kobe Mamba brand may enter the children's wear market in the future, which is exactly what the boss wanted before his death. If this Mamba brand is successful, it will be a completely independent brand in the future, and Nike will have no problem; On the contrary, as long as Vanessa is willing, Nike will offer to renew the contract as soon as possible, otherwise many brands are willing to cooperate with it. In a word, everything is handled by Secco's sister-in-law, so there should be no big problem.