Philippplein is a Swiss fashion brand, founded in 1998. Philip Plein, whose Chinese name is Philip Plein, also translated as "Philip Plank", is a luxury fashion brand with the same name as the designer, which was founded by designer Philip Plein on 1998. At present, most of Philipp Plein's clothes are made in Italy, and its headquarters is in Zurich, Switzerland. Is an out-and-out cross-border brand, whose products include men's and women's clothes, children's clothes, bags, jewelry, accessories and various household items.

Philippplein belongs to the category of luxury goods The essence of Philippplein comes from exquisite materials, excellent quality, innovative style and "rock and roll" spirit, which turns ideal individualism into works of art. After graduating from university, Philipp plein, the founder of Philipp Plein, entered a German university to study law, accidentally helped a friend design high-end luxury goods, and then accidentally embarked on the road of design.

Luxury characteristics

1, a symbol of wealth

The brand charm of luxury brands is rich and luxurious. Luxury comes from the Latin word "Lux". Therefore, luxury goods should be shiny, bright and enjoyable. Luxury goods convey these contents through their brand visual identity system. From a sociological point of view, luxury goods are goods of the aristocratic class. With status, status and superior power, it is the representative of aristocratic image.

2. Vision

The products served by luxury brands must be "the most advanced". This "superlative" must be reflected from appearance to quality. Luxury should be visible. It is precisely because people are "obvious" about its luxury that it can bring glory to its owner. Therefore, luxury goods should provide more "visible value"-making people look good. People who buy luxury goods are not pursuing practical value at all, but pursuing the "best" feeling of all mankind.

Step 3: Personalize

Luxury brands are often proud of themselves, they constantly erect the banner of personalization and create their own highest realm. Mercedes-Benz pursues top quality, Rolls-Royce pursues handcraft, Ferrari pursues speed, and Cadillac pursues luxury and comfort. They are all masters, each showing his abilities. It is precisely because of the individualization of goods that people create reasons for buying. It is precisely because the individualization of luxury goods is very different from mass goods that it shows its noble value.

4. Features

Luxury brands are very exclusive and must not be expanded at will. The so-called brand specificity means that the brand only serves a certain product or a certain type of product. It is difficult for us to see a luxury brand used across two industries, and it has also achieved success. Brand diversification itself is a taboo of brand management, let alone a luxury brand.

5. Sense of distance

As a luxury brand, we must create a feeling of sighing at the ocean. Making most people feel unattainable is the mission of luxury brand marketing. In terms of market positioning, luxury brands serve a few "rich people". Therefore, in order to maintain the superiority of the target customers, it is necessary to make the public feel distant from them. Distance produces beauty. Luxury brands should constantly set up consumption barriers to keep the mass consumers out.

Please refer to Baidu for the above contents-Is ——Philipp+plein a luxury?