I. Detailed station information
Generally speaking, customers will pay more attention to enterprise information and product information when browsing websites, which is not only the embodiment of information dissemination, but also the embodiment of increasing website confidence. Generally, there will be these columns in the website: enterprise profile, enterprise culture, qualification, honor and contact information, which are all effective information to improve confidence. Compared with some websites, there are few contact information, only a company name and phone number, and even no online customer service at all. Without information, customers will doubt the website and will not communicate further, let alone cooperate. The correct way is to build content that can improve the trust of website content. For example, contact information is an important area, and regular enterprises will have detailed enterprise names, telephone numbers, email addresses and so on. Not only detailed enterprise introduction and product information, but also qualification honor can improve customers' trust in the website.
Second, the filing information
Generally speaking, domestic formal enterprises will put on record the website through icp and public security bureau to increase the confidence of the website. Because the filing needs to provide relevant qualification certificates and legal person identity documents. In the information age we live in, everything needs real-name authentication, such as calling cards, handling bank cards, and registering e-commerce members. , and all need identity certificates for real-name authentication. These are all actions to improve confidence. If the website is successfully filed, there will be a record number. The record number is filled at the bottom of the website and linked to the website of the Ministry of Industry and Information Technology. In this website, you can check whether there is really a record. There are two kinds of filing: individual filing and enterprise filing. The one with higher credibility is enterprise filing, so some knowledgeable customers will check the record number to see if this website is credible.
Third, details.
Increase the confidence of the website from the details. For example, if a customer sends a consultation on the website, the customer service should reply in time and answer the customer's questions accurately. Don't talk about him on one issue. At the same time, it is necessary to train customers and have a deeper understanding of enterprises and products in order to answer customers' questions quickly. E-mail will be used to contact customers, and enterprises need to have their own exclusive e-mail, not free 163, 126 and so on. At the same time, setting personalized signature can not only establish corporate image, but also spread corporate information, such as corporate name, contact information, product characteristics and so on. Customers will pay attention to this information when exchanging emails and increase their trust in the enterprise.
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