Yes, at 3 a.m. on November 27, Beijing time, in the second round of Group C of the World Cup, Argentina will face Mexico in a life-or-death battle.

On the second day of the 2022 Qatar World Cup, Argentina, the favorite to win, suddenly suffered an upset against Saudi Arabia. Argentina, which led by one goal in the first half, actually conceded two goals in the second half and lost to Saudi Arabia 1:2. At that time, Argentina was already on the edge of a cliff: if it lost to Mexico in its next game, Argentina would be eliminated from the World Cup one round early.

After losing the first game, many Argentine fans began to feel sorry for Messi. The 35-year-old king has won all the awards on the court, but has missed the "Hercules Cup" four times. In the last World Cup, many people were worried about whether the dream of the "Hercules Cup" could be realized this time. During the World Cup, Mengniu's TVC short film also reminded Messi of his difficult legend.

Joined the Grandol Club at the age of 5, and received high praise from Newell'sOldBoys at the age of 7. Messi seems to have been hooked since he was a child and has a talent that is different from ordinary people. On the football field.

When Messi was 11 years old, the bad news came like a bolt from the blue. He suffered from a condition called "Growth Hormone Deficiency," in which his bones began to grow. To put it simply, his height has always remained at 140 centimeters, which is equivalent to a "death penalty" for athletes.

The heavy medical expenses stood in front of this young man like a mountain. When everyone convinced him to give up football, Messi didn't want to accept his fate, so he trained even harder. Training scars have fallen on Messi's young body, with new and old injuries recurring. With persistence day after day, fate did not disappoint the young man in the end. In September 2000, Messi, who was 13 years old and only 140 centimeters tall, joined Barcelona.

After joining Barcelona, ??Messi's outstanding ability quickly attracted the attention of head coach Rexach. Qi said that the club is willing to spend US$6 million for Messi's treatment, provided that Messi signs a ten-year contract with the club.

This is how Messi trained during treatment.

In 2003, Messi's height finally reached 169 centimeters. Although this height is still not high for a professional football player, it is enough for Messi.

In 21 years at Barcelona, ??Messi played 778 times, scored 672 goals and won 35 championships.

In 2018, Mengniu became the first official dairy sponsor in the history of the World Cup and officially joined forces with Messi. This year, Argentina's road to the World Cup is particularly difficult. In the first game, they drew 1:1 with Iceland and lost 0:3 to Croatia. It was only in the life-and-death struggle against Nigeria that Messi scored a wonderful goal. They advanced with a narrow win of 2:1.

Argentina met France in the semi-finals. After 90 minutes of competition, the French men's football team relied on Mbappe's wonderful brace and goals from Griezmann and Pavard. The ball finally defeated Argentina with a score of 4:3.

Amid the fans' disappointment, Messi's lonely figure has also become an emoticon, but Mengniu doesn't care. On the contrary, Messi is full of energy on the field, which simply explains Mengniu's fighting spirit of "I am not born strong, I am just born strong".

Luo Yonghao once said that Messi is one of the best players in history. If you put technology and morality together, Messi is the best, bar none. Looking back on Messi's playing career, it is not difficult to see that whenever Messi encounters fanatical fans asking for photos or autographs, or collides with other players on the field, he enthusiastically cooperates and sincerely supports them. As netizens said: Mengniu’s spokespersons are always trustworthy.

Messi makes full use of every pass and every shot on the court, and Mengniu’s global vision and "world quality" also have careful footholds.

Established 23 years ago. It has grown from a local dairy company in the Inner Mongolia Autonomous Region to one of the top seven dairy companies in the world. This is inseparable from Mengniu's insistence on innovative development and strict control of product quality.

From the introduction of cows from Oceania, to benchmarking against EU standards, to the expansion of production bases to more than ten overseas countries and regions, Mengniu has opened up a perfect closed loop of "milk source quality control and production area construction." .

It is worth mentioning that just in July this year, Mengniu signed a strategic cooperation agreement with the Chinese Football Association, aiming to conduct in-depth cooperation in the field of brand events and public welfare actions to assist the development of comprehensively promoted football. China's youth football powerhouse.

Be born strong and never give up. From the stadium to the shopping mall, from Messi to Mengniu, they all share the same fighting spirit. As Messi said: "There is no eternal glory in the football world, and misfortunes are still everywhere. Please don't believe that I can create miracles, but you have to believe that I am not afraid of difficulties and misfortunes