Air Jordan XX9:
Release date: April 20 14 17.
Air Jordan XX99 is the world's first pair of shoes tailored for "flying". Through the release of Air Jordan XX9 in 20 14, Jordan brand continues to devote itself to integrating scientific and technological innovation and fashion into the design of actual combat basketball shoes, providing the best actual combat equipment for the greatest players in the world. Air Jordan's annual new product launch will become a platform for Jordan brand to enhance consumers' expectations of the actual basketball shoes' styles and functions. Since 1985, the latest innovative technologies have made their debut in the top-end combat products launched by the Jordan brand, including AJ III's visible air cushion, AJ XI's carbon fiber material and AJ XX8' s FlightPlate technology.
The Air Jordan XX9 also adopts two innovative technologies: an upgraded version of the FlightPlate technology and an unprecedented functional woven upper. This design will make every player feel that sneakers are specially tailored for their feet when wearing them. Larry Miller, president of Jordan brand, said that Jordan brand broke the convention of releasing new products in February, and released Air Jordan XX9 in April and went on the market in September, in order to make the new products closer to the start time of basketball season. He said: "Our mission is only one, and that is to provide our athletes with the best practical products, whether they are elite high school players or professional players competing for the championship. We changed the launch time of Air Jordan to autumn, which can ensure that players all over the world can enjoy the products with the best functions and styles when preparing for the new season. "
reform
The Air Jordan XX9 adopts the world's first functional woven upper. Inspired by Italy, the greatest craftsman in the world, Jordan's design team created an upper that combines stable structure, support, internal comfort and external wear resistance. Through the state-of-the-art loom, the Jordan design team found that they could provide the perfect combination of all four main elements in a single layer of material. "In the past, our sports shoes were inspired by many places: everything from fighter planes to motorcycles. Along the way, we created some very interesting designs, "said Tinker hatfield, vice president of creativity at Nike. "This year, our inspiration and self-challenge is to create the best practical basketball shoes in history. Now I think the Air Jordan XX9 and the functional woven upper have realized our vision. "
Functional woven uppers have excellent wear resistance and brand-new appearance. The Flight Web fitting system creates the overall structure and fitting feeling of shoes, while the stronger support plate and better elastic design enhance the natural rhythm effect. Because there is no multi-layer design and bonding technology, the lining of this shoe is super breathable, just like socks, bringing extraordinary comfort. The flying net fitting system wraps the foot with a mesh belt and integrates with the shoelaces, which brings outstanding midfoot locking function and realizes the synchronization of sports shoes and athletes. Woven uppers enhance the Flight Web fit system, while double durable heels help reduce the impact of hard landing. The hinge pad at the collar adds a high-end, exclusive feeling to the shoes and helps prevent the heels from slipping.
The Air Jordan XX9 also uses the latest generation of FlightPlate technology. By using Pebax buffer board, the improved version of FlightPate technology can control the energy output and maximize the energy recovery of each explosive take-off, and maximize the Nike Zoom Air responsiveness of the front and rear feet. The buffer board can control the compression and deformation of the Nike Zoom Air buffer unit, providing a larger optimal functional position. 20 14 of this shoe, the forefoot and heel are connected by a bridge-shaped outsole, which makes the power transition from heel to toe smoother. manufacturing process
Air Jordan XX9 adopts high-quality materials and innovative technology, and introduces more perfect technology, which is the first of its kind for Jordan brand signature functional shoes and guides the development direction for other shoes under this brand. To pay tribute to the brand's high-quality products born over the years, Air Jordan XX9 adopts Italian production technology, which the pretesters, including Oklahoma City Thunder player Russell Westbrook, said creatively improved the standards of comfort and fit. "We always listen to the opinions of athletes: whether you are a center or a point guard, you can get a suit for you," said Dave Schechter, vice president and footwear director of Jordan brand. We have been working hard to ensure that our athletes can not only play their best, but also eliminate interference when they compete in Jordan shoes. We think that the Air Jordan XX9 is an incredible basketball shoe, which can bring customized comfort. It is not only extremely light in weight and breathable, but also can wrap your feet and give you enough control. "