Registered account:
First of all, you should go to the bank to open online banking. After opening, you should apply according to the following steps: step one: register as a Taobao member; Step 2: Apply for Alipay real-name authentication; The third step: release, open a shop for baby (goods); Step 4: download Taobao assistant and download Taobao data package; Step 1: Register as a Taobao member.
(1) Log in to Taobao and click "Free Registration" at the top of the page; (2) Enter the registration page and fill in the member name and password;
(3) Enter a common email address to activate your member name; (4) Add a check code in the input box on the right;
(5) Read the Taobao service agreement carefully and click Submit after agreeing to the terms;
(6) At this time, Taobao will send a confirmation letter to the email address you just filled in; (7) Please log in to this email address to complete your Taobao member registration.
(8) Remember your username and password. This is equivalent to the key to your physical store. Step 2: Apply for Alipay real-name authentication.
Opening a store must pass Taobao's Alipay real-name authentication, which means that your Alipay and the store are linked to your identity, so that your store and Alipay have a name and share it.
First, register an Alipay account.
Second, when you register as a Taobao member, Taobao will automatically send you an Alipay account. In the lower right corner of Taobao's successful registration page, the system will provide you with a bound Alipay account. The account name is your email address when you register Taobao (you can also bind your email address as an Alipay account).
Third, second, apply for Alipay real-name authentication.
Fourth, log in to Taobao and click on "My Taobao" at the top. In the middle of the page, "Welcome XXX, Xiao Er has been waiting here for a long time!"
Click "If you want to sell baby, please click here" to enter the authentication page, or you can log in to your Alipay account. On the homepage of "My Alipay", please click the prompt of "Not Certified" and then enter the authentication process. Please see:
A) If you pass the real-name authentication of Taobao Alipay, congratulations, you can open a shop.
Looking for the source of goods: Many novice sellers who want to open an online shop first consider the source of goods (I have been working hard in this regard). Since it is an online store, the purpose is to make a profit. In the same way, to make a small store bigger, in addition to price concessions, we must also have the best quality assurance. Then, finding the right supply must be a headache for sellers, so how to find the supply? (Take clothing as an example) First, find the source of goods online.
Searching for goods through the internet is the most popular method at present, which has the advantages of convenience and quickness. The disadvantage is that you can't see the real thing, so you can't take pictures of the baby. Here are some ways to find goods online: 1 Taobao to find an agent.
Advantages: General product details are clearly described, including model photos, physical photos, data packages, etc. And the delivery service is good, there is no need to stock up, it takes up less funds and is simple to operate. Disadvantages: the price is not competitive and the profit is thin. Suitable for small sellers who have just started a business. 2. Professional wholesale websites look for sources of goods.
Advantages: many products, detailed description and good service. There are model photos, physical photos, data packets and so on. , can be sent one by one, no need to stock up, get started faster, cheaper than the agent seller. Suitable for sellers who have just started. 3. Professional supply factory
Professional supplier is a professional chemical plant that provides goods for Taobao sellers. Advantages: cheap, can be sent one by one, with model photos, physical photos, data packets, detailed description, easy to get started without stocking. Disadvantages: There are often few varieties.
Suitable for Taobao sellers. Second, get the goods in the wholesale market.
Wholesale markets can be divided into professional wholesale markets (Taobao supply wholesale markets) and non-professional wholesale markets, as follows: 1. Taobao supply wholesale market.
Professional Taobao supply wholesale market is a wholesale market that provides goods specifically for Taobao. Advantages: abundant supply, relatively low price, many styles, no need to take pictures, measure dimensions and other details, take goods one at a time and return them. Disadvantages: the quality is often poor, and the price in the non-professional wholesale market is relatively high, which is suitable for all Taobao sellers. 2.
Non-professional Taobao supply market is the general wholesale market. At present, the supply of Taobao market is still the mainstream of wholesale.
Advantages: abundant supply, many styles and cheap price. Disadvantages: you need to measure your own size and describe the details. If there are no details such as model photos, the attraction is not enough and the transaction is low. In addition, it is generally not refundable. The goods you get should be at least 10 pieces, so you have to hoard the goods yourself and occupy the funds. Suitable for all sellers of all sizes. Third, omni-channel brand agency.
Contact brand manufacturers and agents directly (pay attention to the difference between joining, many sellers are cheated, and sellers need to be more careful. Not that joining is a liar, but that you can't kill things with a stick. Most franchisees are honest businesses, but you need to identify them yourself. )
Advantages: reliable product quality, disadvantages: fierce price competition, if there is a relationship, you can get low-cost supply, suitable for sellers who have just started a business.
What style and quality do you need to find a customized job?
Advantages: no matter what quality and style you want, the price is still relatively low; Disadvantages: manufacturers generally require a large batch of single models, which requires a lot of money. Of course, there is still no ready-made model photos and other information packages. Suitable for powerful big sellers.
Baby promotion
With the supply, the next step is to promote the baby. The key promotion must be to choose the promotion target, take out the most popular baby in the store and think it is most likely to be bought.
Second, we must choose the product picture, baby title and bidding words. The baby picture should be clear, and the picture should be made into a square with a ratio of 500 times 500. The background is pure white, without borders and watermarks. Be sure to refer to the baby title of the seller of the regular through train to see how it is set up and how many words there are.
Third, many popular and cheap bidding words on the Internet have a very high number of views. Although your baby may have nothing to do with this, it doesn't matter. There are many opinions, and there is popularity. If you are popular, you will have a great chance to buy. Of course, some bidding words are very high. Don't be afraid, there are many people who order, and your baby may sell more. There are many activities of the through train, so you can sign up for them, especially the advertisements on the front page. The number of views is basically one day.
Registration requirements:
1. Baby picture is square, with pure white background, no border and no watermark, and the picture is clear and beautiful.
2. Baby's price advantage is obvious, close to the cost price, and "brand name" cannot appear in the promotion title and store baby name.
3. The registered treasures can't be: fakes, imitations, contraband, health care products and unlicensed foods. The words "genuine", "genuine counter" and "original order" can't appear in the title, and the title is simple, within 16 words.
4. The seller's reputation is above 98%, and consumers are protected.
5. There are detailed photos in the baby description, and the previous sales records were intercepted.
6. The number of registered babies can guarantee sales for 3-4 days.
7. This activity is called "Best-selling Single Product". Sign up for the baby. The more total sales, the better.
Specific activity rule
1. advertising space: advertisements will be displayed in turn in the hot-selling stand-alone section of Taobao homepage.
2. Presentation: Advertisements are displayed irregularly, and two or three batches of babies take turns to participate in one week.
3. Charging method: the bidding mechanism is adopted, and the reserve price is 5 points. You can modify the bid at the place registered in Taobao activity area.
If you are selected to participate in this activity, you can receive 100 a day, and the delivery will make your hands weak. Writing the invoice will make you dizzy. Sign up quickly, the baby may be selected!
Taobao community is also a battleground for military strategists. People in Taobao community are either buyers or sellers, basically.
Probably all your clients. Set the store on fire.
Carefully organize Taobao shops, all picture processing, etc. And make full preparations, which will attract the attention of parents. The main points are as follows:
1. Join Taobao Consumer Protection, join Taobao Wangpu, whatever you want. The more you add, the more discounts Taobao will give you.
It is said that the through train is very useful. I am inexperienced, and interested colleagues can learn about it.
3. Opening an entity gives people a sense of security and can be sold simultaneously with the Internet. There are many things, but there will be no pressure on goods and mutual sales. It is also convenient to know more about the product. After receiving customer feedback, you can introduce better products to customers.
Regarding the supply of goods, we must first ensure the quality, and good things must have good prices. The purchase price of many things needs to be discussed with manufacturers and agents. If our sales increase, we must negotiate better terms. Selling at a loss has driven the sales of my other commodities, which is actually a small loss and a big profit.
6. Collect our shop. If you can let your parents collect your store because of your baby, you can drive future sales and click on the number of collectors. You can see which goods in your store are collected by the most people and which goods are also the best sellers. Adequate reserves.
7. Bargaining, there are many goods and sellers in Taobao market. Relatives talk to you about the price, which proves that there are many carefully selected goods interested in your goods. Don't miss a rare opportunity. Let's make some concessions.
Several steps to do Taobao well:
Everyone tries to modify the baby's name as completely as possible when putting it on the shelves. You can do an experiment and search for the treasures you sell. The result is usually that you can't find your own treasure, but you can search for similar treasures from many other sellers. Why?
Actually, the answer is simple. When buyers search for baby, they will enter the baby's keywords in the search bar, and everyone will enter different keywords. In order to better let buyers search for your baby, your keywords must be reflected in the baby name, or within the scope allowed by the search engine, so the more complete the baby name, the better. So no matter where the buyer finds the baby, your baby has a great chance of being found by the buyer. Only in this way can we do business!
A. Establish baby keywords with real relevant value. Do you design content only for search, or only for your visitors and customers? The answer is both.
B, the location of keywords is particularly important, you can insert store announcements, promotion areas and other related places in it.
C, the most important thing is the baby name itself. How should I name the baby on the shelf to make it easier for buyers to find your goods when searching? You can refer to the popular keywords in Taobao's commodity classification and put them in your own commodity names. You can also add brand name, function description and so on. At the same time, consider yourself a buyer. Suppose you want to buy a baby from Taobao, what kind of baby name will you search for, and then use this as a naming principle to give the baby a correct name.
In short, you can do many articles on the baby's name. It's just that the more thoughts you spend on it, the greater the chance that a novice seller's baby will be searched, and the faster your store traffic will increase.
With traffic and effective management of the store, traffic can be turned into transactions.
The secret of online store popularity
1, store name: Many buyers also use the method of searching stores when searching for treasures. At this time, the name of the store is very important! Therefore, you'd better write the products sold in the store together with the store-related attributes. A catchy and personalized name often plays a great role, and maybe buyers will take your name to the store! Remembering is also an important indicator, so it is much more convenient for guests to find your store again.
2. Store logo: Store logo is the image of an online store. If the store logo is made static, it will waste resources! Generally speaking, dynamic things can attract people's attention more than static things, so that customers can be attracted by dynamic store signs at once when they search or enter the store.
3, bulletin board: bulletin board is used to advertise from a certain angle! Many customers like to look at the bulletin board first when they come to the store. So don't miss any promotional information! You have to write your own contact information! It would be better if there were counters! In this way, you and buyers can see the daily page views of the store and understand the popularity of the store! But try to be concise, the bulletin board is rolling, and too long notice will make people impatient!
4. Shop recommendation: Although there can only be six legal recommendations, you must make good use of them! Because the buyer enters your store, the first thing he sees is the goods recommended by the store! This is the first impression given by the store baby! So be sure to take out the most beautiful and affordable baby in the store! For the problem of insufficient recommended space, sellers can also buy baby templates, because there are many recommended spaces on the templates, which is convenient for customers to browse more recommended babies when browsing a single baby!
5, store message: Many sellers are here waiting for the buyer to leave a message, which is really a waste! Here, you can also leave your own message, write some preferential information, contact information, and what customers must read! This is also a way of advertising. Of course, when you go shopping, you can also leave a message in the seller's shop, praise her shop and write your own preferential information, and invite her to visit your shop. Isn't this also an advertisement? Just don't be too explicit, or it will be disgusting!
6. Personal space: Many people will forget this place. However, clicking on your avatar from the forum is the first place to enter! Why leave it empty? Quickly write down the store's promotional information and the latest preferential policies. Let advertisements be everywhere!
7. Credit evaluation: This is the place to look at your personal credit status, and many buyers and sellers will look at it every day. There are also many people who use Want Want to advertise in the group! Remember to add the information of your own shop after the information you give to others! Many people will unconsciously come to your shop when they see the attractive comments you left! But remember, don't overdo it, otherwise it will be deleted!
8, shop introduction: This is also a place where many people browse every day! Strangers will come here first if they want you to want it! Write down any store advertisements and preferential information as soon as possible ~! Can also attract people's attention! Also enhance the buyer's goodwill and trust in your store!
9. Product Message: Don't underestimate this place that few people will see! Sometimes buyers will come here to see if there is any relevant information, especially if they intend to leave you a message! You can do some advertising or something, but remember to reply to other people's news seriously! Otherwise, the impression is very bad!
10, forum avatar: this is the same as the store logo! It better be dynamic! Many online design shops can help you design! Of course, it would be better if you could design it yourself! The most convenient thing is to use the store logo directly!
1 1, forum signature: this is also very important! But whether you can attract others' attention by sending a reply! You can also find someone to help you make a signature map, preferably dynamic! Coupled with attractive preferential information, constantly like Taobao friends to convey the information of your store! What a good advertisement!
12, Friendship Link: Haven't you heard that personal connections are the truth of money? Here can reflect your contacts! Many customers bought Dongdong in other homes, maybe they came to your store through a link! Giving your own store a good name doesn't mean advertising yourself in other people's stores.
13, window recommendation: Needless to say, shop owners know this! Just a reminder, you must recommend the products that will be removed from the shelves, so that your baby can rank first in the search position! Then the time when goods are taken off the shelves must be the time when Taobao people have the largest traffic, such as 9: 00 am to 10, 2: 00 pm to 5: 00 pm and 8: 00 pm to 10!
14, red envelope: this is a good thing to increase repeat customers! This is the same reason that shopping malls sell things and send coupons. If the buyer has a red envelope in your store and buys the same goods, your store must be the first choice! The value of red envelopes can be high or low. The probability of customers coming to your store again is directly proportional to the value of red envelopes. How to do it, weigh it yourself! Giving out red envelopes is sometimes troublesome, and customers may not like it, so just subtract 15 from the total, which is tangible and affordable!
15, Taobao Buyer Show: This may be difficult. First, do your baby well. Second, buyers are willing to go. If a buyer is willing to go there to give you free publicity, wow, that's a better advertisement than anything else! If you raise your eyebrows, you will often visit there, and maybe you will meet an affordable baby! Of course, you can also go there to show what you bought, which greatly increases the image of your shop while satisfying yourself! It is also a good idea to post more posts there, because it is a gathering place for buyers!
16, forum: post more posts, reply more posts, plus a good forum avatar and forum signature, are you afraid that others will not know about you? But don't water it, or it won't work! Be sure to reply seriously. If your reply is exactly what the author needs, are you afraid that she won't stop by your shop? However, it would be better if you happen to be on the 15 floor on the first page when replying, so that everyone who wants to reply can see your information when replying. If your position can be promoted to the elite position, so much the better! With so many people browsing every day, even if one in ten people will patronize your store, one in ten people will buy your baby and pass it.
The turnover brought by this advertisement is also great!
17, baby name: This is very important, but I believe everyone knows that a good name can make buyers find your baby more conveniently and quickly! Add all the names and performances related to baby that you can think of, and make good use of keywords, you can increase your chances of being searched by buyers, which is more effective than any advertisement! The baby's name is controversial. Such a short space is definitely not clear. Cui Yi. Com will have more detailed articles to supplement!
The main items of the transaction:
First, check the goods with the customer again after the transaction is successful.
Write down all the styles, sizes and colors that customers want, as well as the address and contact information. The customer's address and contact information were previously filled in the system. When you meet a novice seller, you may fill in the address incorrectly or incompletely, so be sure to confirm the goods, delivery address and telephone number with the buyer.
Second, after the confirmation sheet is correct. Give customers a warm reminder.
For example: to make a shortcut, first add a thoughtful expression, followed by this warm reminder: we will arrange delivery after you pay, and we will contact you as soon as possible if there is any problem in the middle. Please contact us within 24 hours if you have any questions after receiving the baby. If there is nothing wrong with the baby, please confirm and praise it in time.
Third, after the transaction is successful, check the goods with the customer again.
Example: Shortcut: Dear, please check the order and pay attention to the quantity, color and contact number. We'll help you pack first, so please check it.
What if no one cares about Taobao shop?
First, the credibility of novice sellers is difficult (in fact, it is not difficult at all)
Seeing the friends here, is Xin more interested in reading? Seeing that many sellers who have struggled for a long time are still single-minded, they still share their experiences and make progress together! In fact, the so-called credibility, we can understand it this way, credibility is to show new buyers whether your past transactions are honest and reliable. In fact, 1 heart-2 reputation 100% sellers are not necessarily worse than many diamond sellers, but why do more people choose diamond sellers? This is a question of the buyer's mentality, so we should seize this problem at the beginning of opening the store and quickly improve the reputation of the store (someone may throw me eggs, who doesn't know this, don't worry, you can read it first). The problem is that most sellers' things, even if they only trade 2 or 3 pieces a day, are not bad. You can wait until the Year of the Monkey to get the diamonds, so you can come up with a tricky method. Taobao doesn't distinguish what kind of goods your reputation sells. You can find some popular virtual goods to sell first, or even sell them at a loss. Because these virtual cards and other items are only a few cents difference and profit, even if they are sold at a loss, to tell the truth, they will not lose much. In other words, wouldn't it be nice to spend a little money for credibility? I don't need to say it next. With the reputation of diamonds, why don't you worry about having no guests? What's more, you have so many orders for selling diamonds that you must have won many recommended seats for you. I will elaborate on the benefits of recommending seats later.
2. The problem of high repetition rate of baby pictures.
This problem is inevitable. Taobao can be said to be a gathering place for various businesses, and naturally there are more peers selling similar products, so there will be a problem of high repetition rate of baby pictures here. Imagine, in the vast Tu Hai, what made you the first buyer to order a baby? Therefore, personalized and attractive pictures can be said to be more favorable than price advantage. Here, we will test our PS technology. Maybe just making a beautiful border will bring you more business opportunities than other stores. There are many elite posts in the forum that introduce this knowledge. You can search them. As long as you have the heart, you can stand out from the crowd.
3. Shop decoration
Let's talk about space music first. Stop it. Many sellers like to put good songs in their stores. This is understandable, but we should all find a problem, that is, once we click on the category bar, the song will start again. Every time I open it, it will come back and forth. To tell the truth, customers who are a little impatient will be annoyed, and then you will close your connection.