Because when they were doing the promotion, they thought that Kobe’s last name was not as easy to promote as his first name. Unlike Jordan and Malone, they are catchy and easy to spread. So I made a decision later. When promoting Kobe, I would only mention his first name instead of his last name.

As expected, the shout started immediately. Kobe, Kobe, it’s easy to shout and easy to remember. . .