1. "Keywords"

The keywords here can be industry keywords, keywords that include products, or they can be found from the pain points and needs of target users. , which can be a long-tail word or a question word.

Generally speaking, the more vertical the account, the more vertical the topic used. On the one hand, it is necessary to achieve accurate customer acquisition, and on the other hand, it is also necessary to achieve brand differentiation. For example: #Enterprise Short Video, #Mechanical Industry Short Video, #Local Food Ranking.

Here I’d like to share with you a little trick. Use the characteristics of the target users to design topics, such as: #新小白editingtutorial, #marketing十大书, etc., which can both get accurate results. At the same time, it can also be used as part of the copywriting to attract users to click in.

2. Hot spots

It is to add hot topics in the copy to increase the exposure of your videos. Under this category, the hot topics we can discuss include: social hot topics, industry hot topics, and official recommended topics.

(1) Social hot topics refer to some relatively popular social hot topics. For example, the previous "Happy Planet" became a hot topic on Douyin, and the derived hashtags are #WHAT IS HAPPY PLANET . There are also some holidays that are also hot topics, such as the #11 topic that just passed.

(2) Industry hot topics are relatively popular topics in the industry. It can be the latest trends in the industry: #Meituan is suspected of monopoly, #小米replaces its logo, etc. It can be the hot topics in the industry: #decorationtenpits, #startedmontage, etc.

(3) Official recommended topics are quite special. They are topics designed and recommended by the official themselves. Generally speaking, they are driven by official traffic. For short video operators, this official recommendation traffic is not enough. Do not pick up the white stuff. In addition to platform design topics, there are also brand creation tasks. Participating in these topics can also share traffic rewards.

3. Brand self-created hot topics

As we serve companies, brands, and products, when operating accounts, whether we are following hot topics or choosing other topic tags , will be more hesitant to choose the first category of keywords as topics, and it is very difficult to get out of the circle.

The best way is to attract more users to participate in the topic by initiating or creating hot topics. The more people participating, the better it is for our exposure. Simply put, it is ourselves. Create a topic.

For example, if we are friends in the same city, we can create a topic: #food in Beijing Hutongs. You can mobilize your fans to participate in this topic. The more people who participate, the more exposure you will have. The more.

What should be noted here is that we must ensure that the quality of our own videos is very good, otherwise our videos will most likely be squeezed out by other videos, and users will not be able to find us on this topic. video. I made wedding clothes for others in vain.