AIR JORDAN sneakers are far ahead of other products in both sales volume and market demand, and set a higher benchmark for design, innovation and function for the whole sneaker industry every year. The core of this series of products lies in the perfect combination of athletes and technology-Michael Jordan, the most dazzling superstar in basketball history, and the basketball shoes that accompanied the superstar through a brilliant career, which showed his unremitting pursuit of function, innovation and achievement.

The AIR JORDAN outsole features solid grip and excellent flexibility. The groove is designed to imitate the natural movement of human feet. Tom Luedecke of Jordan Brand explained, "Its weft engineering actually matches the footprint. We are looking for footprints, looking for the first place where shoe wear occurs, and the appropriate traction method. " The proprietary knitting technology developed by Jordan brand is no different from the standard carbon fiber, but the size and shape are different. It provides moderate rigidity while allowing the foot to bend naturally.

Nike's latest technology and creativity are generally the first to be armed on Air Jordan sneakers. However, new technologies and ideas inevitably have experimental purposes, so their concepts may be advanced, but their performance may be affected. For example, joe 7' s "Huarache concept", cover design and Joe 22' s "Titanium Alloy Plate" are equivalent to starting from AJ 16, and every generation of Jordan shoes will launch a special enhanced version. By modifying its details, it will be more suitable for actual combat and closer to the essence of sneakers. The suffixes of shoe names are generally "+","SE", "PE" and .5 "air Jordan".