With its strong audience appeal and high popularity, Yibo has been quickly recognized by mainstream film and television resources. Yibo's new dramas "Ice Rain and Fire" and "Luoyang Paper Expensive" are all mainstream dramas.

As an actor, the most important thing is always the film and television resources and works, so after Yibo advanced in the film and television resources and works, other resources followed suit immediately.

As a result, his fashion resources and business resources are also rising, and more and more business endorsements are becoming more and more advanced. Recently, however, one of his business spokesmen made a much criticized move.

As shown in the picture, recently, after the endorsement of Yibo and a brand expired, the staff of the brand broke the humanoid signboard of Yibo, and it was from the position of the neck.

Not only that, the staff of the brand also cut off the poster endorsed by Yibo with scissors.

The position of the scissors was cut from Yibo's face.

Such behavior is extremely disrespectful to Ebo.

Therefore, it is also expected to be vomited by fans and netizens.

Yibo endorsement is indeed necessary, but it should be normal, not because Yibo terminated halfway, nor because Yibo's own influence on the brand.

Therefore, it is very unreasonable and inappropriate for a brand to behave like this and treat a conscientious former spokesperson like this.

Such behavior has hurt Yibo and greatly damaged the brand image of the brand.

After being vomited by the audience and netizens, the brand also issued an apology statement in time.

However, this apology statement deliberately blurred the key points and said that the employee who filmed the video had left the company a few days ago.

Yes, what a coincidence. As soon as this video caused a heated discussion, the brand said: employees left.

The so-called statement doesn't even have a formal official seal. So after apologizing, I was also apologized by Tucao brand for being so perfunctory.

In doing so, the brand side not only hurt the former spokesperson Yi Bo and his fans, but also greatly damaged its own brand image, making other netizens and other artists frightened. Just after the cooperation, the materials were maliciously destroyed immediately. Such behavior has no spirit of cooperation and contract.

Therefore, for a certain brand, the poster of Yibo was cut and the human logo was broken! How to treat employees' malicious destruction and brand perfunctory apology? (Image from the Internet)