Street brands have amazing eye-catching and gold-absorbing ability. Even if it is a joint prank, many people will pay the bill. But no matter how big a whirlwind they have blown, the brand that has experienced ups and downs still stays in everyone's heart. They have been sought after by thousands of people and have gone through the darkest time, but in the end these stories have become classics and remain in the hearts of the public.
If there is any brand that is most suitable for working women, then Celine must be on the list. Céline's design style is always free and easy, which is not only the whisper of a big woman, but also the gentleness of a small woman. Céline's box bag has been released for many years, but it has always been very popular. When it's hottest, you should distribute the goods before buying.
In the eyes of many people, Celine is like a strong woman in the workplace, always rigorous and always confident. But it is not easy to be a strong woman in the workplace, and Celine has gone through many valleys.
Céline was actually a customized brand of children's shoes when it was founded. The founder, Ms. Céline Vipiana, is famous for her comfortable texture and extraordinary quality. Since then, she has launched women's bags and shoes one after another, and later entered the women's ready-to-wear market.
The purpose of Céline led by Celine-Wei Bina is to create a fashion suitable for everyone, and this concept has always run through the brand concept of Céline, insisting on its own style, low-key and comfortable.
This kind of Céline has been sought after by many women, and its classic model also entered the Metropolitan Museum of New York on 1984. But since then, Céline has been forgotten in the corner until it was acquired by LVMH Group and survived with the strong financial support of LV.
With the support of LVMH, Céline not only survives in the cracks, but also glows with new light. From 65438 to 0997, Mike Goldstein was the design director of Celine. At that time, French fashion was still in a luxurious style, but Michael Goldstein brought simple, neat and dynamic sex appeal.
Under the leadership of Mike Goldstein, Celine has regained her former glory. Even in his first year in office, Celine's sales soared by 465,438+0%. He found a new direction for Celine and rekindled the brand, but after Mike Goldstein left, Celine fell to the bottom again. Although she has found two designers who are famous for their pragmatism, Celine still failed to set off another wave.
Celine declined rapidly after Macquarie left, but Celine developed like a wave on the sea. Although there are ups and downs, it is always moving forward. Soon, under the leadership of Phoebe Philo, Celine became the Celine we know today.
Phoebe Philo took over Celine in a crisis, but she did surprisingly well. She adheres to the brand spirit of Céline, reshapes the brand image, and combines minimalism with use. At 20 10 Paris Fashion Week, she brought the comfortable and stunning Céline to the public and reorganized the brand that declined in 2003 because of the departure of Mike Goldstein.
Now, Celine has completed an elegant turn. Although I have experienced many ups and downs, I still found my own way. Some brands are indeed born extraordinary, but Céline still has its own low-key and elegant charm.
Now, the hand of God, Pheobe Philo, is gone, and some people are still regretting the absence of Celine. Celine: Now, do you think it's "up" or "down"?
In the fashion circle, if the power of women is mentioned, Chanel must be the first to think of it. Indeed, this girl from the slum, with the belief that "my life is up to me", changed the aesthetics of the times and achieved the Chanel Empire. But in fact, Schiaparelli has done this, and is called the only woman who can compete with Chanel.
Elsa schiaparelli, the founder of Schiaparelli, is an out-and-out pioneer. She published erotic poems and turned against her family. Her parents sent her to a convent boarding school, and she started a hunger strike. Her parents arranged for her to marry a wealthy businessman, but she chose to flee to London and wander with the people she loved. When her husband cheated on her, her choice was also a decisive divorce.
In terms of personality, elsa schiaparelli is as firm as Chanel, but she is more decisive than Chanel. This attitude is also embedded in the soul of the brand Schiaparelli.
Schiaparelli's style can be described as surrealism. She designed a sweater with a visually confusing scarf around her neck and a hat in the shape of an upside-down shoe on her head. She also collaborated with Salvator Dali, a master of surrealism. Besides a dress with a big lobster on it, she also had a tight black dress. The design of cushions and protrusions is reminiscent of the bones under clothes.
But besides these surreal designs, she is also a pragmatist. She designed the culottes. Lily, a female tennis player? Lvarez caused quite a stir when he was on 193 1. In addition, she boldly launched Barbie powder, using zipper as a fashion element. Even Kardashian's perfume wrapped in women's bodies is modeled after her design.
Schiaparelli's designs are always novel and avant-garde, but they are still sought after by many people. The Duchess of Windsor also invited her to design clothes for herself. 1934, she became the first fashion designer and female entrepreneur to appear on the cover of Time magazine, and the only female designer who could compete with Chanel.
But when the war broke out, elsa schiaparelli left Paris for new york. When she came back after the war, Dior's elegant and romantic new style had occupied the hearts of female consumers, and her avant-garde design was declining.
Schiaparelli closed her shop in 1954, and until her death in 1973, her fashion company in Fandom Square remained closed. For Schiaparelli's withdrawal, many people think that this is a great regret in the fashion circle. Now it's in Comme desGar? Her influence can still be seen in the works of ons, JohnGalliano and Prada.
However, on 20 12, Schiaparelli returned to the market. Although the brand has experienced faults, its new designer Daniel Roseberry has inherited the brand DNA and made a refreshing avant-garde art design in combination with the trend of the times.
Today, Schiaparelli still insists on doing only high fashion, but it has once again returned to the public eye. In the pre-universe, online celebrity Kardashian wore Schiaparelli's ABS suit, and later Lady Gaga wore Schiaparelli's dress when she performed at the inauguration ceremony of US President Biden.
Schiaparelli's design is too strange to many people, but such a design soul is inseparable from the shocking life of the founder.
Although multinational co-branding is now the standard of every brand, Schiaparelli is the pioneer of co-branding. Today, there is still a long way to go to revive the brand, but Schiaparelli has taken an unusual road from the beginning. Schiaparelli never caters to the market and boldly creates his own fashion.
Do you remember IBM?
IBM, International Business Machines Corporation, was founded in 19 1 1. In the history of 100 years, IBM was once the biggest beneficiary of the computer age, and was once considered as a dinosaur that was about to be eliminated in the industry. However, after the storm, IBM still has more than 300,000 employees around the world, and its global operating income is still far ahead.
The history of IBM is almost the history of computer development. Over the years, its business has not only targeted at ordinary people, but also made many achievements in high-tech fields such as aviation engineering. Even in wartime, it built HAVARD MARK (the first large automatic digital computer in America) for the navy.
From the past to the present, IBM has always been fascinated by technology, and they also maintain the position of having the most patents in the world. However, by the late 1980s, computers tended to be small machines, and companies like IBM, which focused on manufacturing large machines, began to lose their former scenery. Even their own IBMPC compatible machine manufacturers are just making wedding clothes for others.
From 1990 to 1993, IBM suffered losses for three consecutive years. The losses of 1993 reached $8 billion, and the accumulated losses reached 168 billion, setting the second highest loss record in the history of American enterprises. It used to be the industry leader, but at that time, the IBM mainframe was in an unprecedented downturn and the share of personal computers was squeezed out of the top three.
At that time, IBM was faced with the situation that the ship was difficult to turn around. People think it is like a dinosaur at the turn of the century, and it is about to die. The company is also worried and frustrated. But IBM has never given up on itself and has been trying to find a way to make a living. Finally, Guo Shina, who had never been in contact with the computer industry, saved the company that had gone to dusk.
For many people, IBM's sudden failure is because its products are not suitable for the market and can't keep up with the times. But this is only part of the reason. A hundred-legged worm dies without being stiff. The crisis of IBM still comes from within to a greater extent.
IBM is used to being the industry leader, and the employees in the company are also arrogant and bureaucratic, and the power struggle between departments is very serious, which directly leads to sales failure.
Faced with this situation, layoffs are the best solution. However, Watson, the founder of IBM, was born in poverty. When the company was founded, he made the rules. He can't fire employees easily. He would rather bite the bullet and live with all the employees. If there are layoffs, then Guo Shina is undoubtedly shaking the foundation of IBM. However, he is not bound by this rule. IBM has reached a critical juncture and must not be broken. Only by breaking the rules can we find hope.
With this attitude, IBM got rid of the bloated organization, went into battle lightly, and made a major strategic adjustment, which turned IBM from a traditional hardware company into an enterprise dedicated to solving problems for customers. The software and service departments have also changed from the former auxiliary departments to the three pillars of IBM together with the hardware departments.
As a giant company, IBM's brilliance is enviable, but when it was in storm warning, it was even more tested, and even once it was unsuccessful. But IBM has been struggling, struggling to survive. In a dilemma, it chose to break the rules and go its own way. Finally, I can become a giant in the computer field with a brand-new look.
There are many brands that make luxury goods and many that make expensive mobile phones, but only VERTU makes luxury mobile phones.
VERTU's story begins in a swimming pool in Los Angeles, USA. Frank Nuovo, then chief designer of Nokia, suddenly wanted to make an innovative mobile phone while on vacation. Not for mass production, not an ordinary mobile phone, but a carefully polished mobile phone like a work of art.
So VERTU was born.
1998 10 in June, VERTU company was formally established. Designer Frank Nuovo adheres to the concept of building the world's top luxury mobile phone, combines exquisite craftsmanship, top luxury materials, innovative technology and the most unique service, and is committed to bringing excellent experience to the global elite.
With such persistence, Signature was born. As the world's first luxury mobile phone, both the hand-sewn details and the polished titanium body of Signature are hand-carved by industry masters. The whole machine consists of 388 parts, the internal structure is as precise as a mechanical clock, and it is made up of 25 kinds of precise Swiss clock screws. Finally, a craftsman assembled the whole mobile phone by hand and engraved its autograph.
The signature appeared in a scenic spot overlooking the Eiffel Tower in Paris. It pioneered the luxury mobile phone, with sapphire as the screen and ruby as the keyboard, so that customers can feel the extraordinary brand spirit created by VERTU at their fingertips.
In 2002, VERTU also launched "Private Butler Service". VERTU integrates the world's top resources to help elite customers further occupy the highland of life, meet the discerning taste and unique needs of customers VERTU users, develop contemporary luxury customization technology, and lead the privilege claim.
VERTU is of pure British descent and is sought after by thousands of people, with annual sales reaching billions of dollars.
But technology is developing too fast. When the era of smart phones came, VERTU, which is famous for its luxury, failed to reach the full touch screen in time. Although smart phones have also been launched, they still failed to win the favor of the public. To this end, VERTU was silent for a while.
Smart phones have arrived, and some brands have become a wave of being knocked down, and some brands have soared, but VERTU is neither. It has been poured cold water by the times, but in the end it decided to face the difficulties and tread the waves.
After regrouping, VERTU combined brand genes with cutting-edge technology to create a smart machine with VERTU imprint. In addition to the top matching of mobile phone performance, VERTU insists on using sapphire screen, supplemented by rare leather and all kinds of jewelry, made by top technology.
Nowadays, VERTU sweeps away the past haze, insists on creating extraordinary principles, turns mobile phones into luxury goods, and insists on personal assistant services to create extraordinary lives for customers. In addition, VERTU is highly sensitive to emerging technologies by drawing lessons from past experience. Whether it is folding screen or 5G technology, VERTU is advancing with the times.
Times give brand opportunities and challenges. In the long river of history, some brands are as gorgeous as flowers, but it is still difficult to remain unbeaten. However, some brands are like trees that stand tall. They have experienced ups and downs, but they are always growing.
Brand inheritance is bound to go through many hardships, but those dark times that have passed have finally become stories, engraved in the soul of the brand. Diamonds can only shine brightly after polishing, and the hardships experienced by these brands have become stories, and these stories have finally become classics.