The owner wanted to buy insurance for his car and found that Alipay was also selling auto insurance. The owner is a little tempted, so is it reliable to buy auto insurance on Alipay? Buying auto insurance on Alipay is more reliable, because Alipay itself is a formal platform, and the insurance company that cooperates with Alipay is also a large insurance company, which is beyond doubt. Moreover, Alipay is only a platform, and insurance companies are actually responsible for insurance. Car owners try to choose an insurance company with a good reputation on Alipay. In addition, Alipay cooperates with many insurance companies, such as PICC P&C Insurance Company, Continental Insurance Company and Pacific Insurance Company. If car owners are interested in these insurance companies, they can apply for insurance through Alipay. Moreover, in order to attract customers, insurance companies will also introduce some preferential policies on Alipay. After the car owner receives subsidies and coupons, the actual premium paid may be lower than the premium paid by the car owner to purchase auto insurance directly from the insurance company.