The historical performance of Microsoft development platform industry is very impressive. Microsoft believes that all future computer applications will be e-commerce applications. Let's take a successful case of Microsoft e-commerce to see how Microsoft e-commerce platform can help enterprises make money and save money in the main application field of e-commerce-network marketing.
Jewelry in Dell's Crown-Online Store
Dell Computer Company is one of the largest computer manufacturers in the world. Dell is widely known for successfully pushing its direct-to-terminal sales strategy to the Internet. Dell calls its online store "the jewel in Dell's crown".
In hardware, Dell uses its own poweredge 4 100 server based on Intel Pentium pro processor to manage the whole website. Premier page is a special extranet page specially designed for enterprise customers, which contains ordering information, ordering history, system configuration recognized by enterprise customers and even account information. Premier page helps Dell to provide better service to its customers, which reduces the burden on the company's call center and helps the company expand its market to the world. Dell uses Cisco's distributed controller to balance the load between servers.
The sqlserver database server that handles business transactions and contains site content information is arranged behind the firewall to ensure security and prevent external interference that may cause damage or even force the site to close.
Dell chose Microsoft Site Server and Commerce Edition as the business engine of the website, which is the core of the website. In order to handle the database management business, Dell adopted Microsoft sql server 6.5 as the database engine.
The Internet provides great opportunities for Dell's direct sales. Customers visit Dell's website more than 800,000 times a week, so Dell earns more than $4 million a day on average. The manager of Dell found that after visiting dell.com, more than 40% customers would buy the computer products they needed by phone. Dell uses this system to reduce costs and improve customer service.
First, what is e-commerce?
E-commerce originated from English ELECTRONIC COMMERCE, abbreviated as EC. As the name implies, its content includes two aspects, one is electronic mode, and the other is business activities.
E-commerce refers to the use of simple, fast and low-cost electronic communication methods to conduct various business activities without meeting buyers and sellers. E-commerce can be completed through various electronic communication methods. Simple, for example, you conduct business activities with customers by phone or fax, which seems to be called e-commerce; Now people are discussing e-commerce, mainly through EDI (Electronic Data Interchange) and the Internet. Especially with the maturity of Internet technology, the real development of e-commerce will be based on Internet technology. So some people call e-commerce IC (Internet Commerce) for short.
From the perspective of trade activities, e-commerce can be realized in multiple links, or it can be divided into two levels. The lower-level e-commerce is e-commerce, e-trade, e-contract and so on. The most complete and advanced e-commerce should be to use the Internet to carry out all trade activities, that is, to completely realize information flow, business flow, capital flow and partial logistics on the Internet. In other words, you can negotiate with customers online, place orders, pay (receive) money, open electronic invoices and even pay taxes through electronic customs declaration in one go.
To achieve a complete e-commerce will involve many aspects, besides buyers and sellers, banks or financial institutions, government agencies, certification bodies, distribution centers and other institutions need to join. Because the parties involved in e-commerce don't know each other physically, the whole process of e-commerce is not a copy of business activities in the physical world. Online banking, online electronic payment, data encryption, electronic signature and other conditions and technologies play an important and indispensable role in e-commerce.
Second, the impact of e-commerce on enterprises
1. The Internet is affecting the company's business model.
Internet is the basic technology to realize global communication and networking. It not only provides many new business opportunities for enterprises, but also brings more and more business and information technology challenges. Companies are looking for a way out, how to invest to get new business income, and at the same time, we should take the risk and complexity of business seriously.
Internet is affecting the company's business process.
With the intensification of market competition, enterprises are undergoing some fundamental changes and relying on information to obtain greater benefits. While the Internet brings opportunities, the demand for effective business cooperation and communication between enterprises is stronger than before. In order to reduce costs, improve responsiveness, improve internal procedures and strengthen customer service, the company has been streamlining its organization and reorganizing the operating procedures of key businesses for several years. Now the business situation requires the company to expand traditional enterprise categories, straighten out the relationship with partners, suppliers and users, and take it to a new level.
3. The role of electronic commerce
E-commerce should include all possible trading partners, such as users, goods or services providers, carriers, banks, insurance companies, health care departments and all other external information sources and beneficiaries. Any organizational function, including sales, customer service, operation, procurement, supply, manufacturing, production, transportation, finance, accounting and personnel, can use a series of e-commerce applications. The functions of e-commerce mainly include:
(1) Improve competitiveness in terms of time, value and service;
(2) improve the quality of user service;
(3) coordinating business processes;
(4) Low manufacturing, distribution and support costs.
4. The influence of e-commerce on enterprise competition mode is mainly reflected in the following aspects:
(1) E-commerce has changed the contract form between enterprises, accurate and timely information exchange has increased the stability of enterprise contracts and strengthened contract management between enterprises.
(2) E-commerce provides consumers with more choices of consumption opportunities, and also provides enterprises with more opportunities to explore the market. Moreover, it also provides a closer place for information exchange, thus providing enterprises with the ability to grasp the needs of the market and consumers.
(3) E-commerce promotes the ability of enterprises to develop new products and provide new services. E-commerce enables enterprise decision makers to know consumers' hobbies, needs and shopping habits in time, thus promoting the ability of enterprises to develop new products and speeding up the cycle of enterprises to develop new products.
(4) E-commerce has expanded the competitive field of enterprises, expanding the competition from conventional advertising, promotion, product design and packaging to intangible virtual market competition.
(5) E-commerce eliminates intangible barriers to enterprise competition. Mainly in reducing the initial cost of SMEs and new enterprises entering the market.