The BMW Group made a strong appearance at the Guangzhou International Auto Show in 2020 with a luxury exhibition lineup of more than 20 models, which fully demonstrated the innovative and forward-looking technology and inspiring product experience of the BMW Group. Among them, six key new models are fully exerted in various market segments. The new BMW 4 Series convertible coupe, innovative pure electric BMW iX3 and MINI 37 commemorative edition are officially launched, which will continue to consolidate BMW's leading position in the luxury electric travel market while meeting the needs of consumers in different market segments; The innovative BMW 2 Series four-door coupe and the new BMW M3/M4 Coupe Thunder Edition are put into pre-sale, and the unique personalized product selection will further enhance the attractiveness of the BMW brand.
The new models all adopt BMW's latest design language. At the same time, a number of new models exhibited this time are equipped with BMW's latest digital technology, further demonstrating BMW's innovative achievements in the field of digital interconnection. From the latest version of the seventh-generation BMW iDrive human-computer interaction system-BMW Intelligent Personal Assistant, to the BMW remote software upgrade; From a new generation of BMW digital keys to short videos and small scenes in Tencent's car, BMW puts forward targeted solutions to the demands of China customers in various scenarios. It further embodies BMW's "customer-centered" brand concept, and once again shows BMW Group's long-term commitment to the China market. The BMW Group keeps advancing in the field of digitalization and electrification, and will continue to provide China customers with intelligent, convenient and more enjoyable luxury travel experience.
Brand-new BMW 4 Series convertible coupe-brand-new convertible body concept, creating pure romance.
As a brand-new design language of BMW, the brand-new BMW 4 Series coupe just listed has received enthusiastic market feedback. Another member of the BMW 4 Series family, the brand-new BMW 4 Series convertible coupe, with its brand-new design aesthetics, innovative soft top structure, advanced chassis technology, specially strengthened body structure and many intelligent scientific and technological equipment, has raised the concept and dynamic driving performance of convertible body to a new height. The weight of the innovative soft roof canopy is reduced by 40% compared with the folding hard roof of the previous model, and the volume of the luggage compartment is increased from 300 liters to 385 liters when the roof is closed.
The new model is equipped with the latest BMW 2.0T inline four-cylinder turbocharged engine and 8-speed Steptronic automatic manual transmission. The perfect 50:50 weight distribution of front wheel and rear axle and large-size wheels provide drivers with better control flexibility and driving pleasure. Thanks to the extra reinforcement specially designed for the convertible coupe and the side skirts with extremely high torsional rigidity, the structural rigidity of the car body is further enhanced and the safety is improved. In terms of intelligent technology, the new car is equipped with a BMW intelligent interconnected cockpit to realize a diversified, personalized and digital interactive experience between drivers and vehicles. BMW's automatic driver assistance system Pro provides a one-stop solution. More than ten rich functions significantly enhance the driving pleasure during the journey, and the safety protection and driving comfort are comprehensively improved.
Innovating BMW 2 Series Coupe —— Personalized design, personalized configuration, personalized driving interest, and expressing young personality opinions.
Through the innovation of BMW 2 Series four-door coupe, BMW introduced the concept of four-door coupe into BMW's luxury compact market segment for the first time. The front face of the new car is full of movement and high self-confidence. The slightly inclined angel eye LED headlights, eye-catching large air intake grille extending to both sides, low and slender body contour, frameless doors and M-moving bilateral trapezoidal exhaust pipes convey a domineering fighting atmosphere. The interior design of the new car presents a strong sense of fashion and sports, and introduces a unique light vein trim for the first time. The design is inspired by the neon-lit night view of the metropolis, which is full of science and technology and can stimulate the emotions of young consumers. M sports steering wheel and M sports seat will instantly ignite driving passion.
Its digital interconnection equipment is comparable to that of large luxury cars, with dual 10.25-inch full LCD digital instrument panel, which can touch the central display screen. Combined with the seventh-generation BMW iDrive human-computer interaction system, it supports the functions of Apple CarPlay and Baidu CarLife, and with the five-dimensional interactive experience and the new generation of numeric keys, it can control the trend life in the digital age at any time. In terms of dynamic performance, the new car has also set a benchmark at the same level. The whole vehicle is equipped with a BMW 2.0T four-cylinder turbocharged engine, and the ARB anti-skid stability control system from BMW I brand is introduced for the first time. Combined with the driving force distribution technology, the traction of vehicles under various road and driving conditions is significantly improved, ensuring the agility and stability when turning and cornering. The new model also provides 22 high-value standard configurations to enhance customer value and experience in all aspects. (Please refer to the appendix for specific configuration)
Innovate pure electric BMW iX3—— Inject new "electric vitality" into the luxury new energy vehicle market
As the most eye-catching model of BMW Group in the "New Energy Vehicle Year" in China, the innovative pure electric BMW iX3 combines BMW's cutting-edge technologies in intelligence, electrification and digitalization, showing the powerful strength of BMW Group in the field of luxury intelligent electric vehicles. The innovative pure electric BMW iX3 is the first model of BMW Group equipped with the new fifth-generation eDrive electric drive technology, achieving a leading 500 km long battery life and a low energy consumption of 100 km 16.7 kWh. With fast DC charging, it can charge the power from 0 to 80% in 45 minutes.
In addition, BMW's technical advantages in chassis adjustment, precise control, dynamic control and driving comfort give BMW iX3 pure electric driving pleasure. As a global model, the battery pack of the innovative pure electric BMW iX3 has experienced as many as 65,438+028 mechanical verification tests including fire, seawater immersion, drop, acupuncture, vibration and extrusion, and 994 software function tests in the development process to meet the global market regulations and BMW's stringent quality standards. The innovative BMW iX3 also provides a wealth of configurations, including as many as 28 high-value configurations, including automatic driver assistance system Pro, intelligent personal assistant, automatic parking assistance system, full-color head-up display system, comfortable entry system and 20-inch aerodynamic wheels, to create a truly luxurious and intelligent electric travel experience for customers.
The brand-new BMW M3/M4, M's new backbone brings the automobile sports culture and dream into reality.
BMW M not only represents high performance, perfect balance and extreme driving pleasure, but also carries the purest track culture and the support of countless loyal fans. The new BMW M3 and the new BMW M4 coupe, the "soul" models of M brand, have created a high-performance luxury driving experience with breakthrough edge design and the most advanced core technology of BMW brand.
Both models are equipped with the strongest twin-turbocharged 3.0-liter inline six-cylinder engine in BMW's history, and the innovative technology from GT3 racing engine has become the "performance peak" of the same level. The maximum output power of the Thunder version can reach 5 10 horsepower and the peak torque is 650 Nm. Matching with the leading 8-speed M Steptronic manual gearbox and M xDrive intelligent all-wheel drive system, it can brush from static to 65,438+000 km/h (rear-drive Thunder version) in 3.9 seconds.
In the new M design language, the design of M aerodynamic components is bolder, and with the new M double-line air intake grille and wide-body design without borders, it shows domineering. In the car, everything you can see is full of exclusive M design elements customized by BMW, including M exclusive Merino full leather interior, M multifunctional leather steering wheel with red M button and carbon fiber shift paddles, M exclusive instrument and head-up display, front row M sports seat with luminous M logo, etc. The two new cars are also innovatively equipped with M Drive professional "car coach" and integrated display, which can help drivers improve their handling skills through functions such as M drift analysis and M lap timing, and improve their driving skills step by step through M traction control adjustment.
MINI 37 commemorative edition-release the ultimate personality and pay tribute to the classic legend
Over the past 60 years, MINI brand has been deeply aware of customers' needs, constantly innovating in inheritance, and creating products that originate from classics and surpass them. Every MINI is a representative of "personalized customization" and a weapon to release MINI's unique driving passion. MINI 37 commemorative edition gives the car extraordinary driving pleasure while releasing the ultimate personality.
The MINI 37 commemorative edition launched this time is inspired by the legendary story of 1964 Northern Ireland rally driver Paddy Hopkirk driving the classic Mini Cooper S in the Monte Carlo rally. The limited edition model perfectly reproduces the red pepper paint and white roof of the champion car, and the unilateral white lace strip makes the MINI 37 commemorative edition model show its racing desire at a glance. D-pillar decoration with the logo of Monte Carlo Rally is a clever way to restore the charm of racing cars. Car stickers printed with the words "Monte Carlo Champion", the champion's signature all over the car body, the remote control key decorated with the rut of rally car and the number "37" all pay tribute to the champion with exquisite details.
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