After all, the area of a shop is limited. If it is made into a lattice shop, it is convenient to help you buy a city website. The following is mainly about the planning of physical stores and the help to the website through physical stores.
Physical store consignment business process product introduction and display? Has the rental location been determined? Sign a lease agreement? Inventory? Plaid placement? What are the procedures for goods entering the store? Commodity sales? The settlement date is _ _ _ _ _ _ _ every month. 1. Target consignment customers Target consignment customers are subdivided into the following ten groups.
The first kind of people who already have an online shop can rent a space to check the goods to the city commercial center with huge traffic? Lattice shop? As a supplementary form of online shopping.
The second kind of self-made individual merchants or designers. .
The third kind of agency companies and large companies. In particular, some businesses that launch new products every quarter or regularly hope to see the market acceptance of their products in an effective way.
Fourth, some new companies.
The fifth type of online shop is mainly operated in the same city.
The sixth kind of small enterprises like to make some handmade products.
The seventh kind of college students eager to start a business.
The eighth kind of people who have idle second-hand goods or private goods; The ninth kind of people with channels; The purchasing and sales representatives of urban white-collar part-time large companies are of high quality and low price. ; Or a big merchant doing wholesale business and a small gift seller brought back from frequent business trips. The tenth type is people who want to taste the taste of being a boss but have no time to take care of themselves. Second, the service provided to the client is 1, providing high-quality sales service. Professional salespeople pay commissions as salespeople's commissions to stimulate sales enthusiasm.
With the theme of sales, we regularly hold various sales activities in stores, websites, campuses and plazas, so as to add icing on the cake to the business in the store and strive to make every owner who has settled in gain.
2. High-coverage advertisements will actually form a huge online shop alliance through a three-dimensional publicity system such as websites, posters, student publications, sponsorship activities, and distribution of leaflets. It has the absolute advantage of resource integration, and hundreds of owners are the same to us. Lattice shop? Do propaganda.
3. Efficient supporting services are free of entrance fees, management fees, utilities, taxes and businesses, providing exquisite gift packages, daily sales reports and weekly marketing reviews.
3. During the introduction period of marketing strategy, give the consignors the opportunity to post posters and distribute leaflets for free, so that they can make bold attempts, establish a good initial reputation and establish a communication network platform.
In the growing period, we will cooperate with schools and other organizations to sponsor campus activities for free promotion, and sincerely provide tangible services to target customers. Release the personal experience of trial users, carry out a series of public relations activities, and let the lattice store truly enter the hearts of target customers.
In the mature period, it will be extended to all counties and cities through brand operation, and establishing brands for partners and launching franchise agents will become an integrated operation.
In the dying period, we will sponsor community activities through word-of-mouth service, strengthen the brand memory of target customers, and develop new functions and services through brand cross-linking.
Fourth, other strategic thinking, make full use of the 4P principle to make every step of the 4P product action plan? Product price? Price, where is it? Local promotion? Promote service product positioning? Do you like target customer orientation? Student white-collar workers V. Marketing implementation 1 one-to-many marketing? Establish more members through QQemailMSN Forum 2 and club membership card system. Get members' personal information through the membership form, and provide personalized communication and services for members, such as sending warm wishes and surprises to members on their birthdays.
Human resource management of intransitive verb personnel planning is mainly responsible for the establishment of lattice shop and the assessment of participants. As well as the propaganda work of the lattice shop and the contact of various parts, financial management, store management, usual hygiene and store layout, open up new business contacts and invest in joining.
Through the operation of the physical store, the operation of the website is believed to play a certain auxiliary role.
Physical store marketing plan 2 First, create a strong sales atmosphere
In the daily sales process, consumers can quickly integrate into the store atmosphere and are willing to buy their own products in specialty stores with excellent sales atmosphere. On the contrary, consumers will feel hot and dry, like countless needles stabbing themselves, often aiming at them for a few times and then leaving quickly. Therefore, the majority of wooden door dealers should deal with the store image and sales atmosphere of the store, so that consumers can feel that the store gives people a beautiful and pleasant feeling, the clerk is warm and thoughtful, and the sales atmosphere of the whole store is very strong, so that all consumers present will soon have the impulse to buy their products immediately.
Then, how do the majority of wooden door dealers create a strong sales atmosphere in specialty stores? The expert's suggestion is to create a strong and fiery store sales atmosphere through advertising decoration inside and outside the store, display of hot-selling scenes of products and enthusiastic service of sales staff.
Second, create dazzling exterior decoration.
The overall image around the store plays a vital role in attracting target consumers to buy products in the store. To this end, wooden door dealers should consider a unified decoration style when decorating the exterior of the store, and use shocking color blocks to form a strong visual sense.
Under normal circumstances, the majority of wooden door dealers can complete the visual decoration and communication on the periphery of the store through publicity and decoration carriers such as door banners, wall photos, colorful flags in front of the door, step stickers, publicity and flag display. Of course, the majority of wooden door dealers can also combine their own decorative expertise, the actual situation of the store and local customs and habits to carry out decorative design on the periphery of the store to create a good sales atmosphere for the store. In short, wooden door dealers should create a strong visual sense of integrity for the external decoration of the store, so as to effectively attract consumers' enthusiastic attention to the store and purchase related products.
Third, create a warm interior decoration.
Many times, the depth of communication between people depends on the atmosphere of the scene? If the atmosphere is good, everyone can chat happily, and strangers can soon become lifelong buddies or sisters; If the atmosphere is bad, everyone can't talk deeply, let alone have a heart-to-heart talk, or even leave without saying hello. Obviously, the atmosphere is very important. Similarly, for specialty stores, whether the sales atmosphere in the store is good or not, whether they are rich or not, and whether they are enthusiastic or not will affect the consumers who enter the store.
There is no doubt that if there is a strong happy and enthusiastic sales atmosphere in the store, consumers will be happy to watch products, try products and have in-depth exchanges with shopping guides. In this way, the probability of product transaction will be greatly improved. On the contrary, if the sales atmosphere in the store is bleak and bleak, coupled with the listless sales staff and poor service, consumers who enter the store have no mind to buy their products, and often walk out of the store at a glance.
It can be seen that the sales atmosphere of specialty stores plays an important role in daily sales. From this point of view alone, wooden door dealers should create a happy and rich sales atmosphere in high-quality specialty stores, so that consumers who enter the store are willing to stay in the store, watch products, try products, communicate with shopping guides in depth, and so on. In this way, the sales performance will be more and more ideal. Then, in what way can we decorate the interior of the store and create a rich and fiery sales atmosphere? Industry insiders suggest that under normal circumstances, dealers can use window advertisements, in-store colorful flags, creative posters, promotional cards, promotional color cards and other publicity and decoration carriers to cooperate with scientific and fiery product display and theme marketing activities to create a passionate sales atmosphere.
Fourth, the product shows a fiery scene.
Obviously, the product display is not to show, but to create a better sales atmosphere and promote the rapid sales of products in a large area. Therefore, when the majority of wooden door dealers display their products in the store, they should combine the characteristics of the products, the contents of large-scale theme marketing activities and the decorations inside and outside the store, so as to integrate them into a product display, thus creating a fiery sales atmosphere and sales scene and laying a solid foundation for the rapid sales of products.
When displaying products, wooden door dealers should use the color and quantity of products to display them in large color blocks and large quantities, thus forming a strong visual impact and finally successfully igniting the fiery sales scene. Of course, the display of products should be determined according to the actual situation of products and specialty stores. Therefore, the majority of wooden door dealers should make more efforts in product display, in order to show the fiery sales atmosphere and sales scene, and create a broad road for specialty stores to achieve hot sales performance as soon as possible.
In addition to the above aspects, wooden door dealers should pay attention to the clothes, manners, spirit and service of sales staff while creating the sales atmosphere of specialty stores, so as to create a strong sales atmosphere and make a brilliant contribution to the sales performance of specialty stores throughout the year.
With the rise of online marketing, online shopping has become a way of life, which greatly promotes the development of online marketing. As a mass consumer product, tea has also begun to enter the track of online marketing. At present, although the market share of online marketing in the whole tea marketing is not high, as a brand-new marketing method, online marketing will be promising if it can be reasonably and fully utilized.
Network marketing is a supplement to traditional marketing: at present, the marketing mode of tea industry is still dominated by traditional marketing mode, that is, relying on physical stores and looking for target customers with products as the medium. Compared with traditional marketing, network marketing enables tea enterprises to contact more buyers and sellers because of the network platform, and supply and demand information will be obtained in the shortest time, which makes up for the regional defects of traditional marketing.
Goals and ideas.
Business objectives: expanding product popularity+increasing market share+online direct selling business philosophy: high-end culture-> ; Mid-range fashion->; ; Low end health
Basic work implementation
1) website construction: according to the product characteristics and the company's long-standing tea culture, design a professional tea service website with customers as the center, attract potential customers, let customers fully tap the information of the website, do a good job in optimizing the online marketing website, and improve the quality, credibility and popularity of the website.
2) Realize online sales and interconnection on e-commerce platforms such as Alibaba, HC, China Manufacturing, Pulse and Taobao.
3) Fully tap loyal customers and potential customers through blogs, Weibo, forums and email platforms.
4) Promotion with huge market advantages such as Taobao and Paipai will be a new attempt of C2C e-commerce. Through a comprehensive understanding of the business.
5. The joint group-buying websites join hands with Meituan.com 24 Vouchers, Nuomi.com and 58 group purchase Wo Wo delegations to organize large-scale group-buying activities and do marketing with the help of the inherent customer groups of major group-buying websites.
Promote Alipay Tenpay, yeepay quick money, etc. Through new payment methods and opening multi-channel payment methods, it is convenient for users to pay.
7. Establish various Q&A consulting accounts, such as Baidu's Q&A, Baidu knows Tencent's Soso sogou and other search resources.
8 product suggestion: small and medium-sized enterprises engaged in network marketing should combine the industry status and market! Any time? Good quality and low price? It is a permanent law that we should follow when engaging in online marketing. How to sort out a set of product price strategies suitable for online marketing is one of the important links that affect the later sales. Secondly, the number of products should be moderate, and few products do not arouse people's great interest!
Extended scheme
1, bidding: Baidu and Google bid, especially in the tea season, to increase investment, Ali and Taobao training are also properly invested.
2. Blogs, forums, post bars, etc. For example, with the opening of Baidu Space and Sina Blog, Xinxian Tea has set up dozens of different types of blogs, adding friends and circles to attract more tea friends to join. For example, in the forum, one employee is responsible for publishing original themes, and another employee uses his spare time to follow posts, so that posts will not sink.
3.QQ group and guild: This is not a mass tea advertisement, but an article published in QQ group space, not necessarily an article related to tea. The nature of the tour may also have nothing to do with the introduction of the tour. In addition, the game guild has a large number of players and high consumption power. For example, Xinxian Tea has joined many guilds in the nine-dimensional Wulin hero game, and some guild members directly buy tea or introduce them. Xin Xian used gold coins and other rebates to all players.
4. Website group: There are still forty or fifty tea-related websites in Xinxian County. Some of these websites are used for bidding, but most of them are used to increase the search degree. Different website names and contact information can meet the search needs of different buyers and even old customers. Often visitors search for different websites and seemingly different contacts, but in fact it is likely to be the same supplier, that is, the new line network marketing department. When you meet the same buyer, Xin Xian is different.
5. Electronic magazine: make electronic shopping guide books, tea professional knowledge periodicals, buy paid tea scientific periodicals, and publish the first professional article. Once downloaded, these e-magazines will also bring potential consumption.
6. Establish tea friends liaison stations in large, medium and small cities across the country: In the past five years, Xinxian County has established dozens of tea friends liaison stations. Although many contact stations are not founded by the new sages, at least some netizens who know them are in the contact stations. In this way, whenever there is a tea party, Xinxian can know it at the first time and provide tea for exchange, bringing the most reliable order.
7 Other promotion measures: Because Baidu is the most visited in China, it is accompanied by Baidu, and then more energy is spent on marketing innovation.
8 exchange friendship links. At present, everyone can only add 6 connections, so cherish it. We exchange contact.
9. Tell all your friends about opening a shop, or you can leave your address on qq and publicize it through the power of word of mouth.
10, at a certain time, with some insights, you can write a mood story and recommend it on the home page, which will increase your popularity a lot.
1 1. Learn to seize every opportunity to publicize. You can see what others are buying. If it happens to be the same as what you sell, you can leave a message or send a letter to the other party. Do this once every once in a while to ensure good results.
12 publishes online creative advertisements;
Common methods of online sales
1, make a good publicity slogan and try to sell some tea wholesale and retail platforms with their own advantages. To achieve the feeling of good quality and low price, the accounts are good publicity reports.
2. Speak on many forums such as Taobao as much as possible, post many good articles, let others have an impression on you (don't forget to sign the documents), and be willing to open your shop and look around. When you open a shop online, you should ensure enough online time and answer buyers' questions about your goods in time.
3, add new goods at any time, let people have a look, will not feel bored.
4. Always ensure that there is a product starting from one yuan in your store, which is very clever and can gather popularity in a short time.
5. It is recommended to take pictures in kind. You should have a similar digital camera (at least 2 million pixels) at hand. After the photo is taken, simply deal with it in photoshop, such as properly improving the contrast and adjusting the brightness. The size should be controlled within 80k, and the picture should be as large as possible, so that buyers can see the details clearly.
6. For the seller, it is best to use Alipay at the same time for each product. You'd better have an ICBC card, which is the fastest way to collect money. I have successfully used Alipay several times. Although it is not as fast as direct remittance from buyers, you have given buyers greater confidence. So as to improve your credit.
7. For the problems found in Taobao, it is best to post suggestions and opinions in the suggestion hall at any time. Taobao is good, so are we, right?
8. Join your city or other business alliances, so that everyone can communicate and have activities together, which is very good for their popularity. A few days ago, I was in charge of taking photos at the Beijing Business Alliance group meeting. Later, the article was put on Taobao's homepage, and it also reached the top of the alliance. This is a good method. In short, think about what you are good at and then give full play to it.
9. The last thing I want to say is that you have worked hard to open a store, but you will always encounter sad things, such as bad reviews. Everyone has his own personality, including picky buyers and generous buyers. If you meet a picky buyer, don't call yourself unlucky, because you can learn a lot from dealing with him or her. ; I don't think this bad review is necessarily malicious at first. Because the main content of this bad review is still in trading hours. Every buyer has different requirements for transaction speed. Perhaps this customer is a very picky person in this respect. But he's a buyer. He's God. After paying the money, he has the right to make his own value judgment on this service (as long as it is not extremely unreasonable and objective).
10. We make a feasibility analysis report on the current market through an all-round understanding of the business, and innovate from it to make a planning scheme suitable for enterprise marketing.
1 1 Network selection is extensive. With this platform, it can be said that business opportunities are unlimited. ? Lin Jiandong, general manager of Anxi Xinxian Tea Co., Ltd. said. On the Internet, tea customers and tea merchants can choose tea wholesalers at will. Similarly, wholesalers can also find first-line customers in the vast network, and it is easy for buyers and sellers to form the best benign interaction.
Unlike other online sellers who chat on QQ and look for customers in a haystack, Lin Jiandong chose to take the initiative to drill into the tea market websites of major small and medium-sized cities, screen out the ideal tea shops, and then communicate through QQ or telephone. ? In a tea market, we will choose 100 tea shops for communication, and then choose about 10 tea shops to deliver tea samples, so as to reach at least one, which is our goal. ? Lin Jiandong was right. Created it yourself? 100: 10: 1? The online marketing model is quite satisfactory. This marketing model basically takes one month to establish a good sales relationship. Driven by customers, a customer circle was quickly formed. Lin Jiandong said that this year, a Wuhan customer visited Anxi and brought a team of 20 tea merchants, which opened up the customers at once.
12 The most important thing in doing online business is reputation. Xinxian Tea Industry pioneered the top-level zero-risk tea purchase service, 3W service; First, there is no reason, customers need to return tea without reason; Second, there is no risk, and the postage for returning tea depends entirely on the letter.
Xi 'an Tea Company undertakes; Third, there is no time limit. Tea can be changed at any time, not within seven days. At first, I talked with my clients about business. Through dialogue and conversation, both sides have sincerity. Lin Jiandong sent the tea samples to the target customers and then shipped them out.
The turnover of 3000-5000 yuan, a small amount of tentative transactions, and finally gradually spread out and expanded. ? We sincerely do business with first-line tea merchants, one after another, and there has never been a mistake. ? Lin Jiandong seems very confident. Lin Jiandong told reporters that since he came into contact with selling tea online, a customer in Xinjiang has been trading with him, with an annual turnover of more than 100,000 yuan. The two sides have truly established a trading relationship of mutual trust.
13 tea industry network marketing consultant
Network marketing consultant of tea industry
Nowadays, online shopping has become a way of life. And all industries are vying for the future development of online marketing. The rise of network marketing is due to the rapid development of network technology. More and more people like to realize transactions through online platforms, which greatly promotes the development of online marketing. As a mass consumer product, tea has also begun to enter the track of online marketing. At present, although the market share of online marketing in the whole tea marketing is not high, as a brand-new marketing method, online marketing will be promising if it can be reasonably and fully utilized. As early as 2005, with the sharp increase in the number of radical tea terminal stores, online platforms became increasingly naive. In order to save business interests and reduce the investment of manpower, financial resources and material resources, a large number of small and medium-sized enterprises and tea farmers began to build online tea sales platforms in order to expand sales and increase income.
14 honesty greatly restricts the development of tea online marketing, making the system of tea online marketing very imperfect. The taste of tea varies from person to person, and online marketing cannot be selected through on-site tea tasting, which increases the difficulty of online marketing of tea.
15 There is no reason to return goods to break the network marketing barrier.
What you give is what you get. Such thoughtful after-sales service and intimate marketing methods from the customer's point of view have successfully broken the suspicions and barriers in online marketing, and effectively promoted low-cost online marketing to the level of trust in real transactions.
& gt& gt& gt More exciting next page? Physical store marketing plan?