As digital marketing and online business become more data-driven, it can be difficult to know which tools truly protect the privacy and security of your business information, and how they do so. While user data and behavioral analytics have undoubtedly changed the way we sell and market, they also create multiple risks and legal restrictions for the organizations that operate them.

So, after interviewing hundreds of industry leaders and C-suite executives from across the digital space, we went back to see what each of them had to say about the way they handle private user information and secure business data. Scroll down to see what they had to say. Which compliance guidelines do you meet, and how do you audit them? William (Bill) King, President and CEO, Codero

In the world of email signatures, there are two approaches. One is to reroute the message after it has been sent. It gives email signature providers greater flexibility without having to adapt to the changing guidelines of each email platform. However, this method is not secure enough because you are resending the email through a third party, which is the signature provider. Instead, we have adapted the guideline of inserting the signature before sending the email, so there is no routing through a third party. Security is still within the purview of tech giants like Apple, Google, and Microsoft, so we don't have to deal with it.

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