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“Cudi Coffee” is a brand of Cudi Coffee (Tianjin) Co., Ltd. It was created by Luckin Coffee founder Lu Zhengyao, co-founder and former CEO Ms. Qian Zhiya and Luckin’s original core team. The registered capital is US$200 million, and the core management team comes from large new economy enterprises such as Luckin Coffee, China Car Rental, and China Private Car.
COTTI COFFEE, founded in 2022, is headquartered in Beijing and has an operation center in Tianjin. It has set up product research and development bases in Tianjin, Shenzhen, Changsha, Chengdu, Xiamen and Shanghai, and has branches all over the country. There are branches in major provinces.
Brand Development
In August 2022, the brand COTTI COFFEE (CT) was launched and the slogan EVERY DAY@COTTI was proposed, hoping to achieve equal rights for Chinese coffee. Live your coffee dream. For this reason, Ms. Qian Zhiya specially named herself "Coffee Dreamer:" and launched the "Coffee Dreamer Plan".
On October 22, 2022, Lu Zhengyao and Qian Zhiya officially announced on WeChat Moments at the same time COTTI COFFEE opened its first store in Fuzhou IFC, and announced that it would become the sponsor of the Argentina team in China. On November 14, 2022, COTTI COFFEE and the Chengdu Marathon Organizing Committee jointly announced in Chengdu. COTTI COFFEE officially named the 2022 Chengdu Marathon.
On February 6, 2023, COTTI COFFEE announced the launch of the "Hundred Cities and Thousands of Stores Coffee Carnival". It will last until March 31. According to statistics, including stores opened during the event, participating stores in this event will cover 181 cities at or above the prefecture level across the country, with a total of approximately 1,300 stores.