In Shanghai, the demand for OA software by financial, investment and P2P financial companies is blowout.
In Guangdong, enterprises with rapid industrial development have a strong demand for OA integration of CRM, RRP and HR systems, and small enterprises are transforming into large enterprises.
In Zhejiang, the pursuit of the ultimate efficiency, mobile office has become a necessary condition.
Sichuan, whose market demand has just been released, is still the blue ocean of OA market.
In 20 16 years, the market turnover of OA system industry in China exceeded 1000 billion. The popularity of OA software has greatly improved the efficiency of enterprise organization and management, and OA office system has become a necessity for enterprise development. With the development of the western region and the deepening of the Belt and Road policy, the market in the central and western regions has great development potential. By 20 18, the transaction volume of OA software market will exceed 25 billion, and the office differentiation among enterprises in first, second and third tier cities will be lower and lower. OA system will become the main platform to connect interpersonal relationships within enterprises.
You can take advantage of the trend of mobile office.
In the past six months, OA system manufacturers have concentrated on releasing mobile office products, and the product positioning has quietly changed from PC to mobile. A market battle around the mobile terminal officially started. The theme of the Pan-Micro national tour focuses on mobile office, and the products are presented completely around mobile office applications. Zhiyuan focused on mobile office applications at the national partner conference. Huatian Power has quietly released a new version of 7.5, covering mobile phones and PAD products of Apple and Android. Both wechat and DingTalk are integrated. Lanling changed the official website page, with mobile office as the main content. SAAS is launching a "free" war around the demand of mobile office.
By the end of 20 16, the number of smartphone users in China exceeded 10 billion, and the emergence of "low-headed people" also brought new development opportunities for OA office system industry. The new market structure has prompted OA software manufacturers to increase their investment in technology research and development on the mobile side. According to the data published on the Internet, the R&D expenditure of Pan-micro OA in 20 16 years exceeded 60 million, and the investment in mobile office exceeded half of the total expenditure. Huatian Power OA invested more than 50 million R&D expenses, and the mobile R&D expenses reached 30 million. Although Zhiyuan and Lanling have not announced their investment in R&D, according to industry experts' estimation, the investment of these two companies in R&D must be tens of millions.
Judging from the talent pool, the demand for technical talents in Fan Wei, Zhiyuan, Huatian and Lanling in 20 16 is mainly to meet the demand of mobile office applications, which shows that these companies attach importance to the mobile office market.
These 16-year-old software companies have stood at the forefront of the OA industry in the PC era. They used to chew each other and cooperate with each other. But today, they all put the development center on the mobile side. There is no doubt that mobile office is opening a new era. The precipitation of 16 brand, technology and talents will make these companies take most of the cakes before the advent of the mobile office era. After all, companies that have existed for 16 years have made customers more reliable, and the results of Matthew effect are becoming more and more obvious. These OA oligarchs are squeezing the living space of small markets down.
Perhaps it won't be long before the advertising slogan of Huatian Power will change from "Focus on OA 16" to "Focus on Mobile OA 16".
The power of big brands has become
Chen Xiaofeng, founder and CEO of Beijing Yucheng Technology Co., Ltd., has more than 50 people after two years of development. Due to the good business development, it is estimated that by 18, the company will have more than 150 employees.
Recently, I have been worried about how to choose OA, and I have been vacillating between Zhiyuan and Huatian Power.
"I didn't know it before, but I realized that there are many office automation manufacturers in China, but only a few can choose brands," Chen Xiaofeng said.
OA software vendors with annual sales exceeding 100 million, such as Fan Wei, Zhiyuan, Huatian Power and Lanling, have basically occupied the high-end OA system market. /kloc-OA system manufacturers with more than 0/0 years include Pan Wei, Lanling, Huatian Electric Power, Zhiyuan, Jinhe and Tongda, and customers can easily find the information of these manufacturers on the Internet.
Five years ago, these companies did not pay attention to brand building and communication. Now these companies cherish their brand feathers more and more, and Panwei has done a lot of communication work around big customers and mobile office products, and is the founder of the collaborative concept. Zhiyuan's popularity is more concentrated in channels, and once stood at the peak of OA industry by virtue of its relationship with UFIDA. Huatian Power focuses on technology research and development. The founder is a technology flow preference, and has introduced technology patents such as workflow, Rubik's cube architecture and intelligent collaboration in the application of OA technology functions. Tongda used to rely on low prices, but later it developed weakly. Now it focuses on SAAS. Jinhe's precise marketing concept and the billion-dollar advertising event in 2008 were widely publicized in the industry, and once occupied the city in the agency channel. 10 years later, other manufacturers set up branches all over the country, which had a great influence on them.
When the master reaches a certain level, the competition is no longer external work, but internal work. OA technology is king, and OA industrial technology can drive the future.
Homogenization of the system, competition into the segmentation field.
Technology, service and price are sharp tools to open up the market. OA industry has been developed in China for more than 20 years, and OA system development architecture, development language, data security and basic functions are all perfect. I have whatever you have, and OA software products have entered the era of homogenization.
Pan-micro, big brand strategy, the company attaches importance to the quality and service of big customers, mainly to seize the big enterprise users in the first-tier cities of Beijing, Guangzhou and Shenzhen. The company is located in Shanghai and has a fierce collision with Lanling in the south of the Yangtze River, while Huatian Power in the north of the Yangtze River has obvious competition with Zhiyuan.
Zhiyuan, pay attention to channels, and rely on UFIDA's agent channels in the country in the early days. After breaking up with UFIDA, it relies on the partner model to lay out the national market. The main competitors are Pan Wei, Huatian Electric Power and Lanling.
Huatian electric power focused on OA technology research and development in the early days, and became famous in the industry. After 10 years, it is the main competitiveness of Huatian Power to establish branch layout services all over the country with high cost performance. The main competitors in the industry are Pan Wei and Zhiyuan.
"In fact, the functional differentiation of these OA products is very small, and they are all enterprises for nearly 20 years. The basic functions have passed the perfection period, and the basic functions are almost the same. Everyone's brand differentiation is mainly in the application details of market segments, which reflects the depth of understanding of OA brand manufacturers on industry applications. " Chen Xiaofeng's conclusion after comparing these office automation systems.
Mr. Li, who has left the OA software industry now, has a deep understanding of OA technology as a software development engineer. I graduated from Polytechnic University seven years ago and Zhiyuan University four years ago, and joined Huatian Electric Power as a technical engineer. He said: "The OA products of Fan Wei, Huatian Power, Zhiyuan and Lanling are basically the same in technology, mainly in the details of the use of industry users."
In the past 16, Fan Wei and huatian electric power have accumulated more than 12000 enterprise users, and the annual growth rate is more than 30%. In-depth research on the actual needs of industry users is the height of brand OA, which sets a high threshold for latecomers to enter this industry. Although the technology is not too difficult to realize, it is not easy to become a brand.
The future is promising
Domestic OA software is in full swing, and mobile office will become the new main battlefield. In the future, capitalization of listing will become an important strategy for OA manufacturers. Pan Wei and Lanling have been listed, and Huatian Electric Power and Zhiyuan are starting their journey of listing. Listing is not necessarily for financing. Sometimes, listing is just to show that they are well-known brands.