PPL is the abbreviation of ‘Product Placement’, which refers to the advertising strategy of intentionally inserting a specific product into the program media to make it appear naturally and achieve advertising effect.

Those who are familiar with Korean TV dramas must know that there must be PPL in Korean TV dramas. That is, indirect advertising of certain products, an advertising and marketing strategy that displays the product, or brand image, name, etc. in the drama to promote it to the audience. However, some advertisements were too blunt or too deliberate, which made people watch the scene, so they were protested by the audience.

TV drama about ppl advertising controversy

1. B2B Yook Sungjae, who consolidated his foundation as an actor in KBS2's "Who are you - School 2015", has the title of "Six-Winged Dragon" nickname. This comes from the scene of him speeding down the road on an electric unicycle. And the scene is a serious scene where Kong Tae Kwang (Yook Sung Jae) is very angry. But the audience didn't cry when they saw him galloping on an electric unicycle, but burst out laughing.

Moreover, he was riding an electric unicycle and was speeding in the middle of the road, with cars passing by. He looked dangerous, so this PPL advertisement became the focus of controversy.

2. In SBS's "Yong Ba Yi", the problematic PPL is the scene where a house-finding app is introduced. In the play, while Kim Tae Hyun (Joo Won) and Han Yeo Jin (Kim Tae Hee) were fleeing, they said: " Give me your phone and let’s find a house." Then he opened a real estate related app. The two of them stared at the phone screen attentively. The camera gave a close-up of the phone, and the name of the house-finding app appeared on it.

Kim Taehyun also searched the content on the app and said: "This apartment is good." He showed Han Ruzhen a business apartment with a deposit of 50 million won and a monthly rent of 750,000 won, which was also disclosed in detail. The photos related to the house are very explicit PPL.