No matter whether the quality of a Douyin video is good or bad, there will definitely be views after it is released. After the video is successfully released, Douyin will randomly allocate a traffic pool of 100-1,000 people, and these people will conduct comments on the video. Like, comment and repost, and based on these feedbacks, we will determine whether the video content is popular and decide whether to continue pushing the video into the next traffic pool.

For videos that successfully enter the mid-level traffic pool, the platform will allocate a recommended amount of approximately 1W-10W. At this stage, the platform will conduct the next round of screening based on completion rate, like rate, comment rate, and forwarding rate.

After rounds of verification, short videos with extremely high like rate, playback completion rate, comment interaction rate and other indicators will be screened out, and then they will have the opportunity to enter the high-quality recommendation pool and obtain about 1 million from the platform. Recommended amount.

What are the Douyin traffic pool allocation rules?

The Douyin short video APP provides a traffic pool for each work. Regardless of whether it is a large size or the quality of the work, the subsequent dissemination effect depends on the performance of your work in this traffic pool. .

If you want to enter Douyin’s higher traffic pool, you need to have the following factors:

1. Interaction rate: Douyin platform will refer to the average interaction rate of the entire platform to give you the current If the interaction rate of the currently released work is higher than the average level of the platform at that time, it will basically enter the secondary traffic pool and receive 10,000-100,000 recommendations;

2. Likes Rate: The official likes rate of high-quality videos announced by Douyin Short Video APP is 3. If your likes rate is higher than or close to 3, the platform will give you more recommendations;

3. Complete Play rate: The video plays evenly, that is, the video you publish lasts 15 seconds. The more people who watch it, the higher the recommendation score;

Other factors that affect Douyin’s traffic pool:

1. Works are updated frequently and are not updated randomly, making them more popular on the platform;

2. Video clarity and vertical screen photography are very important. This is what Douyin Short Video APP officials have always emphasized. The higher the clarity, the more important it is. High, the chance of entering the secondary traffic pool is greater;

3. Intuitive avatars, work covers, and appropriate background music will all give weighted points to the account;

4. Content quality , the platform needs high-quality creators to produce content, and will also give high-quality creators a greater amount of recommendations;

5. Account positioning is clear, and content in vertical fields is divided according to users’ hobbies and interests. It will be easier to get recommendations from the platform;

6. If the account does not have more than 30,000 fans, it is best not to leave a WeChat ID and public account in the signature. It is easy to be reported and the information is cleared. After the account is demoted, it will be difficult to use it again. Obtain high recommendation volume, and do not publish illegal works (especially current affairs, politics, and public opinion)