Cross-border e-commerce online marketing methods
Online marketing is increasingly accepted by the public, and entrepreneurs have started advertising on the Internet, so the promotion of cross-border e-commerce websites There are more and more methods. Below are the cross-border e-commerce online marketing methods I have compiled for you. Welcome to read.
1. Search engine marketing
Search engine promotion refers to the method of website promotion using search engines, classified directories and other network tools with online information retrieval functions. Since the basic forms of search engines can be divided into web spider-type search engines (referred to as search engines) and search engines based on artificial classification directories (referred to as classification directories), the forms of search engine promotion also include search engine-based methods and search engine-based methods. For the classified directory method, the former includes various forms such as search engine optimization (SEO optimization), keyword advertising, fixed rankings, content-based positioning advertising, etc., while the latter mainly involves website login in appropriate categories of the classified directory. Judging from the current development trends, search engines still play an important role in online marketing and are recognized by more and more companies. Search engine marketing methods are also constantly evolving. Therefore, search engine marketing should be chosen according to changes in the environment. appropriate way. With the further development and changes of search engine forms, other forms of search engines have also appeared, but most of them are based on these two forms. Most websites will continue to optimize their website structure to obtain better natural ranking results. Of course, this is a long-term task that requires long-term investment and attention from the company.
2. Social media marketing
Like domestic social networking sites such as Weibo and Renren, foreign social networking sites have higher user activity and the influence of social networking sites Even stronger, people will use social platforms to show off their collections, share their new treasures, and communicate about life issues. Merchants will use the sharing and interactive features of foreign social networking sites to promote their brands, thereby forming good word-of-mouth communication.
3. Cross-border e-commerce B2B platform marketing
The current domestic cross-border e-commerce B2B platforms are basically Dunhuang.com, Alibaba, HC.com, Made in China, Global Sources, Tradekey et al. Of course, when choosing cross-border e-commerce B2B platform marketing, companies should choose the corresponding platform based on their own product characteristics. For example, if you are facing the Latin American market, the effect of T adekey is more obvious; if you are facing the European and American market or foreign small wholesalers, it is best to trade online, then DHgate.com is a very good choice.
4. Email marketing
Email is the main means of website promotion. Commonly used methods include electronic publications, member communications, and email advertisements from professional service providers. Email marketing based on user permission is different from spam. Permission marketing has obvious advantages over traditional promotion methods or unauthorized email marketing. For example, it can reduce the nuisance of advertisements to users and increase the accuracy of potential customer positioning. degree, enhance relationships with customers, improve brand loyalty, etc. Email marketing is a commonly used marketing promotion method for small and medium-sized cross-border e-commerce companies, and it is also the method with the smallest investment. Whether you are a cross-border e-commerce company or a cross-border e-commerce SOHO person, email marketing is a good way to maintain customers.
5. Online Advertising Marketing
There are several charging methods for online advertising: pay per performance (CPM), pay per click (CPC), cost per action (CPA), Cost-per-purchase (CPP), pay-for-performance (PFP), and more. Online advertising marketing has a large investment and quick results. It mainly includes search engine Adwords ads, while portal websites directly place ads through advertising alliances. Website promotion is a systematic project, not just a simple application of various website promotion methods. Trueland Zhendao’s comprehensive website promotion solution uses the above website promotion methods as regular website promotion methods. Under the guidance of the overall website promotion strategy, for Different websites will choose corresponding methods according to their characteristics. On this basis, further adopting an effective combination of various website promotion methods is a more advanced website promotion method.
6. Soft article marketing in community forums
Domestic communities and forums are very active. As long as you speak, foreign users will generally respond enthusiastically. Therefore, a common phenomenon is that many foreign trade SOHOs randomly advertise in well-known foreign industry communities and forums, with signature links to their own websites, etc. This is often counterproductive and arouses resentment among foreign users, and account bans are a common occurrence. This is enough to show the importance of soft article marketing. It doesn’t matter how much it is, but how useful it is. This soft-text marketing method with zero cost and long-term benefits is very suitable for small and medium-sized cross-border e-commerce companies and foreign trade Soho people.
7. Video Marketing
As the influence of enterprises increases, video marketing becomes very necessary. We often see advertisements for some well-known products on well-known foreign websites. Once successful, the marketing power of word-of-mouth will be unimaginable. However, the most important thing is that video advertisements must be creative, so as to form viral marketing and penetrate users' weaknesses. , attracting users’ attention. Search engine promotion methods
In addition, the domain name of the cross-border e-commerce website, product name, quantity, text description, website design and style, price, corporate post office, etc. will all have an impact on the website. Choosing foreigners will take the longest Search keywords such as wholesale, cheap, discount, etc., and then use the simple style that European and American foreigners like. There should be many products, and the descriptions should be clear and detailed. These are the details that need to be paid attention to when operating the website. If these are done well, the promotion of the cross-border e-commerce website will be very successful. ;