Users who have used the iPhone know that in addition to the conventional charger, data cable, earphone and manual, the newly bought iPhone always comes with two Apple Logo stickers. The professor looked through the instructions specially, and there were indeed two stickers in iPhone 1 1. There should be many people who, like the professor, think that the sticker is attached to the back of the mobile phone, but after trying it, they will find it completely uncoordinated.
Apple, which has always strictly controlled costs, why is it willing to give away these two seemingly useless stickers?
1. Brand promotion
The early self-media was not as popular as it is now. In order to promote the brand and deepen users' impression of the brand, before the release of 1977 Apple II, Jobs found a designer named Rob Janoff, designed a new Logo for Apple, and put it on the packaging box of Apple II in the form of a sticker.
Apple II is Apple's first product to achieve great market success. In the 1970s and 1980s, this was Apple's main source of income, and this tradition of giving away stickers has been used to this day.
2. Western pop culture
In the early days of America, many people were happy to put their favorite stickers on the walls, books or refrigerators in their daily lives, such as their favorite stars, athletes, cartoon images and so on. To express your love for someone and life.
Because of this, Apple also followed the trend and chose a sticker form that is in line with the American people's favorite, so that users can express their love and support for Apple and form a secondary publicity, and the cost of stickers is also very low, which can be described as killing two birds with one stone.
3. Humanistic care
With the constant change of Apple Logo, from the original rainbow color to the current gray color, the tradition of sticking Logo stickers on product packaging boxes has not changed, but now Apple's popularity does not need to rely on stickers for brand promotion, but has gradually become Apple's brand characteristics.
Apple Logo stickers have become a symbolic gift, and the act of sending stickers has gradually become an unwritten agreement between users and Apple, which allows the two sides to establish humanistic ties and strengthen the humanistic care of the brand.
distinguish the true from the false
Many people will use stickers as a standard to distinguish the authenticity of the iPhone. Although this is not an absolute basis, it does play a certain "anti-counterfeiting" role. If you buy a new iPhone and there is no Apple Logo sticker in the box, it may be "A goods", so you'd better check the authenticity further!
5. User's brain hole use
Regarding Apple's Logo sticker, netizens have their own brain hole usage:
I heard that collecting 108 posts can summon Jobs!
Attached to the waist, of course, can replace a kidney! Apple is still very considerate of its fans ~
My friend told me that if you save 100 of that thing, you can change it into crazy headphones. I'm eight short of the whole province ~
Sticking to the toilet lid, white and transparent, very distinctive. I feel that I have to go to the toilet by force ~
Stick it on the warm ceiling lamp in the bathroom, which means something like an Apple store.
I put it on the Logo (black) in front of my main chassis. Every time a friend comes, I will exclaim at first sight: word, is the Apple mainframe still black? !
Homemade Apple TV
So the question is, is your Apple Logo sticker at the bottom of the box or has it been pasted? Where did you put them? Welcome to share your brain hole in the message area.