A long-standing problem is also a big problem that needs to be solved urgently. Personally, I think that whether it is artistic evaluation or artistic creation idea, the key is to grasp the main points and the most essential things. This paper attempts to explore the aesthetic principle of signature from two aspects: artistic characteristics and personality characteristics. Any art has the function of expressing feelings, giving people beautiful feelings and associations. If the signature is to be promoted to the artistic level, it must have such essential attributes; At the same time, signature belongs to the category of plane modeling, and the principle of beauty formed by plane, that is, the formal law of beauty, has now become an independent discipline. Such as "change and unity", "contrast and harmony" and "rhythm and rhythm". Usually, designers also use these formal rules unintentionally. If we can use them consciously, we can make fewer detours and produce more quality products. The personal characteristics of signature are: highly practical handwritten line modeling, which is the basis of social attribute and formal beauty of signature. Based on the above characteristics of signature, the basic law of artistic beauty of signature can be summarized as "functional beauty, line beauty, composition beauty and artistic conception beauty". With the legalization of society and the progress of civilization, signature has become an identification symbol representing personal credit, which needs us to use it frequently. Therefore, in the functional beauty of signature, practicality is the primary position, which signature designers should be clear from beginning to end. Design is a means. How to get along well with practicality and beauty and satisfy customers is a great test for designers. The practical function of signature is a solid foundation for the vigorous development of artistic signature. The practical functions of signature are: as a representative of personal identity, it requires a relatively fixed writing style, which can reflect its own personality characteristics and has a strong anti-counterfeiting function, making it difficult for people to steal and imitate; Can be suitable for various occasions and tools to write; You can write freely, conveniently and smoothly. After more than two thousand years' evolution, China's calligraphy has different styles. Among them, cursive pens are free to indulge, broken into a joint, with rich changes, smooth veins, easy to express interest and high artistry; Running script, between cursive script and regular script, is easy to identify, and the font also pursues free and easy, elegant posture and unrestrained writing style, which has high practical and artistic value. Therefore, running script and cursive script are the most commonly used signature fonts, both simplified and traditional.
Some signature designers design signatures and sketches and decorate them in various ways. The composition is full and fancy, but it is not practical. Shang Ruo signers themselves don't have much chance to sign, so it's not a big problem. If there is a star autograph session, it is estimated that it will take several days. It should be noted that the fundamental attribute of a signature is practicality, and even the ugliest signature has its social attribute.
Of course, some people think that a signature needs no design, and an unadorned signature is the real self-display. This just stays at the practical level. "Everyone loves beauty", and people's pursuit of beauty never stops. Anyone who cares more about self-image wants to sign a beautiful name. Therefore, how to make yourself outstanding and test your style and personality is what most people are eager for. Signature is a typical line art, and its artistic language is dotted line-a meaningful and expressive language.
, an artistic dotted line that can convey the "heartfelt wishes" of the signer. Every line has its own unique personality and emotion. If you use different lines in the signature design, you will get different visual effects. Therefore, lines are also an important part of the beauty of signatures. Different lines have different aesthetic characteristics ... in addition, the length and thickness of lines also have different aesthetic characteristics. For example, the long line gives people the feeling of rapid flow, and the short line gives people the feeling of strength and pause; Thick lines give people a strong feeling, while thin lines give people a delicate, simple and thin feeling. Regular and beautiful lines give people a sense of pleasure; Clutter and weak lines can only make people unhappy. In short, any line that can give people a sense of beauty is a powerful line. This force, called "pen power" in calligraphy, is the aesthetic standard of calligraphy lines, and also applies to the evaluation standard of the beauty of signature lines.
Some "signature designers" think that the signature works designed by designers are difficult to be copied by customers, especially in terms of line quality. The writing habits for many years have been fixed and it is difficult to change. Therefore, the signature design works "composition first, lines second", mainly to do a good job of composition, lines hardly matter. I think, on the one hand, customer plagiarism is a big problem that must be properly solved in the signature design industry, which directly affects the benign development of this industry. Of course, the signature is generally only three or two words, and it is far less difficult to practice than to learn calligraphy. On the other hand, it smacks of self-deception. Art signature is a pure line modeling art and a practical writing symbol bearing beauty. As a model, I lack the aesthetic feeling I deserve. If the signer's writing is worse than the designer's, what artistic value does the signature designed in this way have? Without good line control ability, getting involved in signature modeling can only be a tree without roots, even if the bag will be gorgeous, it will not stand scrutiny. As signature designers, we should provide people with high-quality artistic signature works, not visual garbage. This requires designers to have the most basic writing ability, especially the basic skills of cursive script. Can have a keen and rich aesthetic intuition about lines, can control all kinds of lines with skillful skills and change in the rules. So as to create a signature work with artistic taste. Composition refers to the application of artists in a certain space in order to express certain thoughts, artistic conception and emotions.
Aesthetic principles arrange and deal with the positional relationship between images and symbols. Combine individual or local images and symbols into a convincing artistic whole. Composition is a concrete form and a concentrated expression of the formal beauty of a work. China's calligraphy pays great attention to the overall beauty and the echo of brushwork; Change and unity are the general principles that constitute the formal beauty of design. Art signature is a new art category between China's calligraphy and graphic design. It generally does not appear as a single straight line or curve, but as a set of lines. Of course, the beauty of lines is the basis of plastic beauty, but only when the lines form a perfect whole according to aesthetic principles can the artistic signature be finally completed. The aesthetic principle of signature, also known as the law of formal beauty of signature beauty, is the arrangement and combination of points and lines under the guidance of the writing law of Chinese characters, which appeals to the viewer's view and cultivation of abstract beauty and makes it visually eye-catching, concise and complete.
These formal laws of beauty mainly include:
1. holiness and echo
2. Change and unification
3. Contrast and reconciliation
4. Symmetry and balance
5. Proportion and moderation
6. Rhythm and prosody
Art signature is a marginal art category between calligraphy and graphic design. Its line combination must also follow these aesthetic principles to have aesthetic value, whether it is concrete, abstract or even symbolic, no matter what style of signature. With simple line modeling, the complex artistic conception and interest are expressed, so that the viewer can abstractly produce beautiful associations with all things in nature and enjoy all kinds of beauty. This is the source that calligraphy can become a unique artistic style, and it is also the artistic beauty that artistic signatures should pursue. Only in this way can the artistic signature glow with great vitality.
Artistic conception beauty is developed on the basis of the first two kinds of beauty. With the ingenious blank space of changeable lines with different strengths, artistic signatures can express emotions and arouse various complex aesthetic images. Show a rich spiritual world and become a symbol of his personality. For example, vigorous lines and dignified and smooth structure can remind viewers of the surging sea, the vast Yuan Ye and the majestic peaks. It can arouse people's association with people in social life, such as integrity, honesty and frankness. Rich and clear lines, light and swift brushwork and graceful structure give people an idyllic landscape: a few white clouds are floating leisurely, a mountain villa is full of morning smoke and a vibrant early spring. The association of human qualities is affable, elegant and quiet, light and serene. Rough and pungent lines and strange and stubborn shapes give people a kind of unrestrained aesthetic feeling, which makes people have an irresistible vitality and strong enterprising spirit. Of course, if we do not strictly follow the principle of formal beauty and the basic laws of calligraphy art, it is easy to be absurd. Delicate and neat brushwork and rigorous and neat structure give people a harmonious, exquisite and ingenious aesthetic feeling. Of course, excellent signature works of high-quality projects should be good at seeking truth from risks and achieving advanced coordination. If you don't dare to change, you will go to the plain and delicate side. The simple and vigorous signature gives people an honest aesthetic image. All kinds of signatures with different styles have their own aesthetic values, and the same signature can also combine several different aesthetic images at the same time.