1, which conforms to the principle of user experience.

It means that any content, pictures and resources on our website are provided according to the needs of users, and we can also ensure the readability of the content.

2, in line with the search engine optimization guidelines.

Both Baidu and Google have launched an optimization guide for this search engine. Read the optimization guide carefully and optimize the website according to the guide.

3. Adopt normal popularization techniques.

This means that large-scale promotion is not recommended. Many people who do SEO especially like group software, mass blogging, mass email and so on. And this kind of software belongs to the typical application category of black hat SEO technology. Normal promotion techniques include soft text promotion, artificial link construction, forum personalized signature construction and so on.

4. Write high-quality content

Including high-quality links, high-quality anchor text links and the relevance of the content in the station.

Comments: The advantages of using white hat SEO technology are: firstly, our website will not be deleted or downgraded by search engines because of cheating; Secondly, our keyword ranking through white hat SEO will be stable for a long time, and the corresponding traffic will continue. Lao Mai suggested that everyone use white hat SEO to optimize the ranking.

Second, the black hat SEO

Black hat SEO means that we can get a good ranking for our keywords in a short time by manipulating and deceiving search engines.

1, linked transaction

Mainly divided into open chain and black chain purchase. Ming chain purchase mainly refers to the behavior of buying a large number of friendly links in the link trading market, that is, the links that users can see; Black chain purchase refers to buying a large number of hidden links, which users can't see on the web page, but exist in the source code.

2. Content hiding

It is divided into content hiding and link hiding in the station. In-site content hiding refers to the text that users can't see on the web page. Search engines can identify this kind of content according to the source code, so as to increase the score of search engines and make search keywords get a good ranking.

3, keyword accumulation

For example, a large number of keywords that are piled up and marked with picture alt; In addition, there are a large number of keywords piled up in the title and anchor keywords piled up in the outer chain. Many people will put many keywords in an anchor link to promote it. These are typical keyword stacking cheating.

4, traffic click

Traffic click can affect the ranking of the top 20 websites of the whole keyword, so many people will use traffic click software to make a lot of clicks, which can greatly improve the ranking of keywords.

5. Garbage content and garbage chain

Junk content refers to the content in the website that is unreadable and has no real value to users. Once recognized by search engines, it is likely to be deleted immediately. Spam link refers to the link that we blindly pursue keyword ranking, send out without effect, users don't need it, and there is no correlation.