as the most mainstream shoe, the popularity and influence of SB series (Wang Dao) are no longer comparable to those of small street brands such as BAPE and D.C. The improved retro shoes originally created only for skateboarding have now become the symbol of the trend. This time, let me introduce the basic information of SB series ...

First of all, what is SB? NIKE's two sub-brands specializing in producing retro sports shoes are "LE" and "SB". Among them,. LE, as the exclusive symbol of the original edition of basketball sports shoes, is actually not enough to become a sub-brand, while SB is the exclusive symbol of NIKE skate board sports shoes (abbreviated as "skateboard"). How to distinguish SB from ordinary retro shoes? Let's talk about the difference between SB and ordinary retro shoes. First of all, from the category, SB is a skateboard shoe and LE is a basketball sneaker. Although they all adopt the style of the previous year, there are differences in essence. Secondly, each shoe of SB series is strictly controlled in quantity, so it is usually higher in commemorative value than ordinary shoes. (... naturally, in RMB value ...) In terms of appearance and performance, DUNK series is used as an example. The tongue of SB shoes is sewn with the logo of "NIKE SB", while the logo of ordinary DUNK on the tongue is "NIKE". In addition, the logo of "AIR FORCE I" is "NIKE AIR".

Secondly, it is the tongue. The thickness of the tongue of SB DUNK is usually several times that of ordinary DUNK. This is to protect the ankle of skateboarders ... In Guangzhou, Sticking the thick tongue on the outside of trousers has become a fashionable way of wearing ... In terms of shoelaces, ordinary DUNK uses wide textile shoelaces, while SB uses thick shoelaces. < P > Third, Look at the insole inside. Ordinary DUNK insoles are printed with "NIKE" and its swoosh logo.LE DUNK insoles are printed with "LE" logo. Different from the first two, the insoles of all SB shoes are printed with a footprint-like abrasion mark. The words "NIKE SB" are printed on the heel of the abrasion mark. In addition, there will be two attached Zoom Air under the insole of SB shoes. This is naturally the case. Suitability and safety considerations.

Fourth, SB shoes have more than ten grooves at the edge of the outsole. In fact, other skateboarding sports shoes such as D.C., Timberland and others also have such grooves. This design is mainly to facilitate the action of jumping and lifting the skateboard head with the sole of the foot when playing skateboard. However, the original version of DUNK generally does not have such grooves. < P > Eventually, there will be a knitted logo on the outside of DUNK SB's heel, which involves a deeper problem. It is the system that street brands cooperate with NIKE to launch SB. I think you are familiar with street signs. There shouldn't be many .. because nowadays, high-class brands such as Gucci, Fendy and Ecko are popular, and there are S& at low prices; K.MB.Baleno and other brands are making waves, Street signs, which are not well-known in mainland China and have high prices, are often ignored by people. But the fragrance of wine is not afraid of the depth of alleys. At least in Guangzhou and Hongkong, there are still many loyal fans of street signs. We call him a "hipster". Let's start with the two well-known street brands Stussy and Supreme. NIKE often cooperates with these two brands to launch new SB shoes to squeeze the wallets of the people in China. Regarding the division of labor, Naturally, NIKE provides the conditional equipment and the original shoes. Then the Designer of the street sign sell their inspiration. Then the new shoes will be named after the street sign. And put the LOGO of this shoe on the outside of the heel. Examples are: DUNK SB LOW SUPREME, COURT FORCE HI STUSSY and so on. After a period of running-in ... such SB shoes are of course more and more stylish ... Our wallets are also ... In addition, NIKE Big JS also has the habit of cooperating with individuals to launch SB shoes ... such as DUNK Sbhi D.U.N.K.L.E. for heavy metal band Unkle and Dunk Sbhi Bluetorlist with Japanese skateboarding team T19, etc .. < P The original intention of NIKE DUNK is actually a pair of basketball shoes with good adhesion to the ground. For NIKE, DUNK is definitely a pair of cross-century shoes with simple design and low technical content. According to the technical content, people often think that Dunk without air cushion is the most primitive one. But the correct order is that in 1983, NIKE launched Air Force 1 (the first pair of air cushion shoes) in order to beat its old rival Converse, which made them win a great victory in the market and their stocks climbed steadily.

however, in 1985, adidas made a comeback, and the market of sports products changed greatly. Nike faced the worst financial crisis in history, and its share price fell by more than half in the same year. At this time, in order to reverse the trend, Nike made an action that later affected the world, that is, it signed Michael Jordan, a super newcomer at that time, with huge sums of money, and designed the first pair of signature shoes for him based on Air Force One. Soon all the top school teams strongly demanded their own team shoes, which was the reason why Dunk appeared later.

when Dunk was released, there were eight completely different colors, representing eight NCAA top teams, including the University of North Carolina, the University of Arizona and the University of Arkansas. In fact, in terms of design, Dunk uses Air Jordan 1 as the prototype, so they all have excellent grip performance and sense of venue, which ensures that those excellent players can move lightly and stably on the court, so their performance is also impeccable. So it's no accident that DUNK was popular in the 198s.

in the 199s, due to the popularity of new street culture in the United States, NIKE was not only satisfied with its success in common sports, but also planned to diversify its production and set foot in the street X-GAME. When it comes to street culture and sports brands, NIKE at that time was just a second-rate brand. NIKE realized that it needs not only good quality and top technology to make a name for itself in street sports, but also the biggest problem in publicity. So they decided to use the same strategy as they did in basketball, that is, to use celebrities to bring their sneakers. After that, NIKE chose the most common and popular X-game: skateboard as the entry point into the joint culture. They signed the famous ZOO YORK skateboarding team at a high price as their message in the skateboarding world. The publicity strategy is well thought out, but there is a big gap in market positioning, that is, in terms of high-tech content, NIKE's products include URL and E-CUE. These two pairs of professional skateboarding shoes all use NIKE's latest insole technology of ZOOM AIR SQUARE at that time, so that users can feel the shock absorption effect of AIR more obviously, as well as the latest wear-resistant materials and breathable materials. They are positioned as professional skateboarders. But there are no products at the low end, and NIKE immediately realized this problem, because NIKE knew that in the market they need to occupy, the low-end is the most important battlefield, and consumers at this level. They occasionally engage in skateboarding as entertainment, but compared with professionals, they don't need such high technical content. But everyone pays attention to practicality and style so as to wear it at ordinary times.

at this time, NIKE saw the success of AIR FORCE ONE in the retro market, and couldn't help thinking of DUNK. In terms of market life, AF1 was nearing the end, but DUNK, the darling of the market, had not been developed at all. NIKE designers plan to launch an improved version of DUNK to fill the gap in NIKE's positioning in skateboarding. The final product is our protagonist DUNK PRO SB today. The new design reclassifies DUNK, including a low-barrel casual version of DUNK LOW and a high-barrel original design DUNK HI. There are more detailed classifications in terms of functions. As the lowest-end original design, DUNK is positioned as ordinary casual shoes, and its workmanship is very material and the most common. Then, as a substitute for the original DUNK, DUNK PRO, an improved version of the ordinary DUNK, has not changed in terms of technology, but has changed the design of the tongue for the sake of beauty and added a pair of extra shoes to add a different big match. (BTW: DUNK PRO B is actually DUNK PRO), followed by DUNK PRO SB, which locates low-end skateboarding and high-end leisure. On the basis of the ordinary prototype DUNK, he adds extra-thick tongue, which increases the skateboarding FEEL and comfort of the shoes themselves, and has an extra carrying like DUNK PRO. The most important thing is to change the insole into a ZOOM AIR insole with considerable technical content, and the shock absorption effect is absolutely first-class. After that, it is an improved version of DUNK PRO Premium. It can be seen from the name that it is a high-end product, and PREMIUM is positioned as a high-end leisure market. At first, the original intention was that all PREMIUM series were designed with the highest-grade brown oil skin, but later the definition of PREMIUM series gradually changed, but it always represented the best handmade and best materials of DUNK series or a super limited edition. The top end is DUNK LOW PRO SP. So far, there are only two models. They are CHOCOLATE SP and ZOO YORK SP. In fact, SP is rarely circulated in the market. In fact, it is just a promotional shoe similar to NIKE. It is the best in the eyes of collectors.

going back to today's protagonist DUNK PRO SB, some people may say that this is just a commercial behavior of NIKE, and there is nothing new in copying the original products. Then you are wrong. Although DUNK PRO SB does not have too advanced technology, in some respects, the significance of DUNK PRO SB is absolutely extraordinary, because it makes users feel the latest technology with as few changes as possible, which can also be said to be perfect. Of course, the success of DUNK PRO SB is inseparable from NIKE's own copying. NIKE basically exhausted the most commonly used means, using celebrities to talk, celebrities to design different color schemes, super limited and the most popular CROSSOVER of other brands recently. With avant-garde color design and quantitative advantages, the success of DUNK PRO SB is inevitable. The advertising effect makes DUNK PRO SB popular overnight, and the price can soar. In the eyes of collectors, several pairs of DUNK PRO SB are definitely the best of the best. Because of NIKE's success in improving DUNK PRO SB, AIR TRAINER1 SB and BLAZER SB that retreated later are very popular in the market.

Now, let's talk about the simple evaluation of DUNK PRO SB. Let's talk about LOW first, because I have played skateboarding before, and I know a little about the bigger brands of skateboarding shoes, such as DC and ES. The appearance of DUNK PRO SB seems to be between casual shoes and skateboarding shoes. Because it is based on ordinary DUNK, there is no hypertrophy and exaggeration of skateboarding shoes, but also because he uses the thick tongue, one of the elements of skateboarding shoes, which makes him different from ordinary casual shoes. Take a closer look at the materials used in shoes, the cable arrangement and the pasting of shoes. The conclusion is that it is absolutely first-class in NIKE shoes, with neat cable arrangement and no thread ends. There is absolutely no glue recorded outside in pasting. Holding the shoes in your hand makes people feel fine as a work of art. Finally, it's the most important evaluation. Let's talk about the feeling of wearing it. In the simplest words, DUNK PRO SB gives people the feeling that their feet are wrapped, a kind of comfort that can't be described in words, which is of course due to the credit of ZOOM AIR insoles. It is very comfortable when walking, which is completely different from ordinary DUNK. I can clearly feel the existence of ZOOM AIR, and the previously popular AIR Force 1 with full palm air retro shoes is definitely more than ten times the winner. When running, I feel the advantages of the original DUNK design, which is very good for terrain. As for the shock absorption of ZOOM AIR when jumping, it is absolutely impeccable.

(the above plagiarism! )

To put it simply:

DUNK is too common, and the tongue of shoes is very thin. SB's tongue is very thick, which can be seen at a glance. Besides, there is a ZOOM air cushion on the insole that wraps SB when wearing it ... And SB is a trendy product, and a limited edition is often introduced. Because it is a skateboard shoe, the price is 2~ N times that of ordinary DUNK

(flash ..! )