Mr. Wang Yanbin, Vice President of Long-distance New Energy Commercial Vehicle Group and General Manager of Light Business Division, delivered a keynote speech entitled "Long-distance Leading the New Era of Commercial Vehicles with the Same Price of Oil and Electricity". He said that long-distance new energy commercial vehicles will continue to pay attention to market changes, constantly innovate, empower customers to operate efficiently with new products, new models and new ecology, help the industry develop with high quality, win a new future and contribute to the early realization of the national "double carbon goal".
Global new energy wave? Reshaping the commercial vehicle industry
Forward-looking layout leads the new energy transformation of commercial vehicles remotely
Under the background of global green development, the rapid development of domestic new energy industry has become an important force to promote economic recovery.
In 2023, China is rapidly moving towards the first country in the world that "the sales volume of new energy vehicles reached tens of millions in that year", and China's new energy vehicle industry has entered the stage of marketization, which is crossing the threshold of quantitative change to qualitative change. Driven by policies and markets, the ecology of the commercial vehicle industry is reshaping. ?
Remote New Energy Commercial Vehicle Group was established on 20 14, and is a wholly-owned subsidiary of Geely Holding Group. As the first commercial vehicle group focusing on new energy in China, long-distance new energy commercial vehicles have formed a new generation of commercial vehicle products and business development direction with "R&D as the guide and green intelligence as the core", with technology as the guide and users as the core, focusing on building a zero-carbon land transportation and sustainable development future. Committed to achieving the corporate mission of "creating intelligent interconnection and leading green business" and promoting the transformation of commercial vehicle industry.
Leading the new energy commercial vehicle market, the leading position is unbreakable?
Five models won six "Golden Panda" awards.
In 2022, the overall sales volume of long-range new energy commercial vehicles ranked first in the industry; From June 5438 to February 2023, long-range new energy commercial vehicles increased by 262.7% year-on-year, ranking first with a cumulative market share of 22.8%; Long-distance new energy logistics vehicles increased by 397.0% year-on-year, ranking first with a cumulative market share of 29.8%, and the cumulative market share of new energy light trucks reached 4 1.7%. After years of accumulation and growth, long-distance new energy commercial vehicles have achieved the leading position in the domestic new energy track. While the domestic market continues to exert its strength, Remote has also actively deployed overseas markets and worked with overseas partners to promote the energy transformation of global urban logistics vehicles.
At the 7th China New Energy Commercial Vehicle "Golden panda award" Awards Ceremony held on the 29th, long-distance new energy commercial vehicles won six logistics vehicle sales awards. They are the highest annual sales volume award for logistics vehicles (ranked first), the highest annual sales volume award for intermediate vehicles-Remote Star Enjoy V6E (ranked first), the highest annual sales volume award for large-scale vehicles-Remote Star Enjoy E6 (ranked first), the highest annual sales volume award for small trucks-Remote Sharp F3E (ranked second), and the highest annual sales volume award for light trucks-Remote Star Enjoy Smart H (ranked second).
Behind the first sales volume is the user's trust in brands and products, which is the beginning of the relationship between brands and users. The commercial vehicle industry is at the cusp of great changes, and the focus of user demand is no longer focused on a single product. While solving the basic problems, products have excellent products and thoughtful services at the best cost, and obtain stable high returns at the highest operational efficiency, which is their greatest hope. Commercial vehicles have entered a new era. ?
R&D as the guide to lay out a new generation of green intelligent commercial vehicles?
Technology-oriented, "smart" green intelligent transportation ecosystem
Strong R&D strength is the guarantee to meet the diverse needs of users. Relying on the Central Research Institute of Geely Holding Group, Remote New Energy Commercial Vehicle Group has established the largest research institute of new energy commercial vehicles in China, bringing together more than 2,000 R&D engineers around the world, focusing on the research and development of new energy and intelligent technologies for commercial vehicles, and being responsible for the research and development of a new generation of green intelligent commercial vehicles based on passenger car technology. Up to now, a total of 2,400 patents have been applied, including a large number of core technology patents related to new energy vehicles, leading and participating in the formulation of 67 national, industry and group standards.
In the key three-electricity technology field, the remote intelligent core three-electricity system integration project covers the research and development and manufacturing of core products such as battery system, electric drive system and domain control, forming a leading position in the core field of three-electricity system.
Layout five product line professional manufacturing bases, and build an international advanced and domestic leading resource-saving and environment-friendly intelligent factory with digitalization and intelligence as the core. It has also formed a layout of "manufacturing center+business ecology", actively achieving mutual benefit and win-win with local resources, helping to build upstream and downstream industrial clusters, forming a regional economic ecosystem effect, and at the same time stimulating employment to promote the transformation of local commercial vehicles into new energy and build a green intelligent transportation ecosystem.
Multi-functional, covering the whole scene of urban distribution logistics
The scene defines commercial vehicles, and users * * * create explosive products.
In the field of urban distribution and logistics, long-distance new energy commercial vehicles have laid out two product lines: vans and trucks, and built three product matrices: long-distance knowledge, long-distance star enjoyment and long-distance sharpness. Among them, the van has covered 5-8 products, and the truck has covered 3.5T- 12T products, forming a multi-energy power technology route focusing on pure electricity and extended range, expanding methanol, hybrid power and hydrogen energy, and fully meeting the needs of urban distribution logistics users.
Products are the bridge between brands and users. Remote new energy commercial vehicles deeply understand users' demands, continue to build explosive tools and create wealth.
In the scenes of express delivery, supermarket distribution, cold chain and short-distance suburban intercity transportation, there are different requirements for battery life and bearing size, and standard products are likely to cause idle resources or obvious shortcomings; Urban distribution logistics often faces the situation of temporary replenishment, so it is not cost-effective to pull a car twice; More complex scenes, such as moving logistics, wine transportation, terminal cold chain, etc., require both flexible and convenient access and large capacity and load.
Through different combinations of power, endurance, bearing and cargo hold, we can communicate with users continuously at a long distance. On the basis of explosive products such as Remote Star Smart H, Remote Star Enjoy V, and Remote Fengrui, we will develop exclusive customized models to realize product innovation and accurately solve the pain points of the scene, and increase efficiency and income for users.
Next, the new micro-card of remote Fengrui, which will be listed soon, will form the most perfect matrix of urban distribution logistics products, covering more subdivided application scenarios and bringing users a value-added operating experience.
Take commodities as the center and lead the transformation of business model.
Remote worry-free plan, leading the new era of "the same price of oil and electricity" for commercial vehicles
Wang Yanbin said that most users who buy new energy products for the first time are newcomers to the urban distribution and logistics industry. Breaking the "routine" and quickly realizing stable income are the primary problems faced by user partners.
Through the innovation of service mode, remote new energy optical services provide full value-added services for user partners, integrate the superior resources of major transportation platforms and strategic partners, build industrial ecology, and jointly build a "remote e-home" super-aggregation platform, and build a "micro-ecology" with multi-dimensions such as people, cars, goods, finance, fields and transportation through digital+full-link commercial operation.
Remote new energy commercial vehicles create a "remote worry-free plan" through marketing model innovation? Through the three dimensions of "the same price of oil and electricity, worry-free preservation and worry-free operation", we will provide users with an integrated car purchase solution of "buy, use, return and exchange", accurately solve the practical pain points such as "high down payment, high monthly supply and worry about residual value", greatly reduce the TCO of users, break the last barrier of energy switching of commercial vehicles, realize "the same price of oil and electricity" in the field of commercial vehicles, and lead a new era of commercial vehicles.
Taking Xingzhi H as an example, through the remote worry-free plan, the monthly payment ratio of users has decreased by 29%, and the energy consumption expenditure can be saved by more than 30,000 yuan every year. The official guaranteed repurchase completely eliminates the anxiety of users about residual value.
The withdrawal of new energy countries, coupled with the wave of electrification and intelligence, has led to the continuous rise or even shortage of raw material prices and high manufacturing costs. On the other hand, the recent intensive policies of the State Council and local governments have opened the door for new energy commercial vehicles, and the economic advantages of new energy commercial vehicles have become increasingly prominent, which has promoted the further development of the industry under the dual drive of policies and markets. New energy commercial vehicles enter a new era. How to break the barrier of "price difference between oil and electricity" and realize the ecological transformation from a single product to a full life cycle and full value chain service is the key to win the market.
Wang Yanbin said that in the future, long-distance new energy commercial vehicles will continue to adhere to the brand concept of "building smart interconnection and leading green business", focus on market changes, constantly bring forth the old and bring forth the new, empower customers to operate efficiently with new products, new models and new ecology, help the high-quality development of the industry, win a new future, and contribute "long-distance power" to realize the national "double carbon goal" at an early date.
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