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What is Longines’ status among watches?

Longines is an extremely important watch brand in the history of Swiss watchmaking. I have been to the Longines factory and museum in Soimia, Switzerland, and learned about the history of Longines since its founding in 1832. More aware of the status of Longines.

The museum is divided into four parts. An important place is the archives, where Longines’ paper records from 1867 to 1969 are placed, including records of all Longines No. 1 watches. 1867 was the year when Longines officially established its factory. It was also the year when the brand was officially named Longines and the flying wing hourglass logo was launched. The brand name was officially the name of the narrow grassland where the factory was located by the river.

The earliest antique collected in the museum represents the number 135 produced in 1867. Now Longines is still looking for the pocket watch number 1. Longines antique watch events are held in different places every year, hoping to find more. Early Longines timepieces to collect a better and more complete brand history.

In the Longines sales records, at the end of the 19th century and the beginning of the 20th century, China and the United States were Longines’ two largest markets. Moreover, there are two China-related pocket watches on display. One of them has a tiger drawn on the gold case and Chinese poems written on it; the other one also has the name of the seller Hendali printed on the dial. A "double signature" pocket watch is enough to witness the importance of the Chinese market to Longines in the early years. Only an important enough market and a strong enough distributor can have the opportunity to produce a double signature watch with the brand.

When Agassiz founded the brand in 1832, it was still a manual workshop method. The watchmaker made various parts in his own home, and Agassiz bought them back and assembled them before selling them. In 1867, Agassiz’s After his nephew Francois took over the brand, he established a factory and concentrated all watchmakers in one place for production, which greatly improved efficiency. It was one of the first watch brands to establish an enterprise institutionalization. Since then, Longines has continued to expand. At the end of the 19th century, Longines , is a company with an annual output of tens of thousands of watches, which is still a very large number from today's perspective.

Establishing corporate systems and formulating standards, Longines has made many achievements in timing accuracy. Not only has it won 28 gold awards, but it has also been deeply involved in and applied in human exploration and sports activities.

In the sports activity recording room, we saw the earliest automatic timing equipment used in horse racing. In the era without electronic equipment, Longines set up two thin lines at the starting point and end point for timing. Automatic start and stop in seconds. Interestingly, the earliest experimental design was to use a white line. The horse thought it was an obstacle and did not hit the line when he ran to the finish line. Instead, he jumped over the finish line. Later, Longines solved the problem by using a black line.

The museum collection also contains wristwatch records related to human exploration activities. The most famous one is the Continuous Hour Angle watch, which helped pilots accurately calculate and accurately determine their position in the era without GPS. . For pilots of that era, a watch with accurate timing and easy calculation was a matter of life.

Although the quartz crisis has had a great impact on the Swiss watchmaking industry, Longines has invested in the research and development of quartz precision timing very early. There is a 1963 quartz movement in the museum. The size should be It is also used in products such as desk clocks. There are many quartz watches in the collection. Quartz watches also adhere to Longines’ pursuit of precision. In 1984, Longines launched the first generation Concas V.H.P. watch, Very High Precison, which directly translates to ultra-high precision. , at that time, this watch could meet the annual error within 30 seconds.