A.there are thousands of people. When paper money is issued, the official will identify the original quality of paper money. After the quality of the notes is qualified by the official appraisal, they will flow into the public domain (if the search notes are included, they will enter the public domain). If notes cannot enter the public domain, they cannot be recommended.
B. Weight mechanism, when notes flow into the public domain, the platform exposes thousands of people according to users' preferences. The higher the account weight, the higher the priority and the greater the exposure. Weight is related to registration time, comments, activity, fans, likes and comments.
Features of high weight: complete account information, uniform header style, complete graphic structure, no illegal content on the home page and comment area, many recent notes and many interactions.
C. Traffic source, the traffic source of a note, mainly in discovery, keyword search, fans, topics, and nearby blocks.
Factors affecting discovery exposure: user needs related to notes, publishing time, publishing account weight and content interaction.
Number of fan exposures: fan stickiness and fan activity (true powder).
Exposure number of topic traffic: topic popularity, release time, matching degree (according to platform algorithm), interaction amount,
Keywords search exposure number: matching degree (according to the platform algorithm), account weight, and interaction amount. To understand the gameplay and routines of Xiaohongshu, we must work hard from the following aspects to do a good job in the operation of Xiaohongshu.
First, positioning
According to product characteristics and users, do a good job of positioning.
Mangrove is a community e-commerce platform focusing on young women in first-and second-tier cities.
No. Positioning: (What product is it)
User positioning: (for whom)
Account direction: brand exposure, drainage platform, creating KOL.
Content direction: (topic+hot spot) First-person sharing experience, tutorials, product use feedback.
After positioning, it is necessary to open the road of small red book operation!
Second, Little Red Book sets personal information
There are several points to pay attention to: avatar, little red book name, little red book number and personalized signature.
(1) avatar.
In the little red book, the avatar is very important, and the platform will give relevant weights according to the avatar (not the most important, but it is also very important). It is recommended to set an avatar, which can be a personal real avatar or an anime avatar (the first one is a personal real avatar).
(2) If you have used a name before, don't use it again, it will be downgraded; If you want to drain to other platforms, such as doing
, abide by the platform rules, do not violate the rules and do not touch the red line.
Now mainstream media platforms are competing for traffic. Many platforms do not allow users to drain, from limiting traffic to titles. If you want to run your account well, you must honestly abide by the rules of the platform. In the introduction, Xiaohongshu can leave no account information except email address, and homophonic is not allowed! Moreover, when you leave an email, you can't write the word "email", you need to use expressions instead, and you can't leave official WeChat accounts and micro-signals.
If there are private messages from fans, you can't send micro-signals, and any homonym about the word "WeChat" can't be sent. Once sent, it is illegal, including the form of pictures! Don't touch these red lines with a lucky attitude, otherwise the title will not be worth the candle.
Third, professional skills sharing, sincere sharing.
Little red book users are relatively young, and students account for the majority, especially women. Most of them are highly educated, so they have higher requirements for knowledge sharing. Only if they are professional enough can they continue to attract more users. Some bloggers cobble together content on the Internet, but there are no works to talk about. They may suddenly produce explosion notes, but there will be no explosions all the time, and the reading volume will slowly decline.