simply speaking, community group buying is a kind of shopping behavior with residents' community as the consumption scene. Based on the offline residential areas and office buildings, the "heads" of various regions regularly collect user needs through WeChat or other means, and hand them over to the platform.

after receiving orders from community customers, the platform integrates them, and then delivers them with community shops or self-raising points as the basic unit. After the distribution is completed, residents in the community can go to places such as the pick-up point to pick it up. Community group buying can provide convenient and fast shopping for the community and surrounding residents.

community group buying belongs to the "StoBtoC" mode in the business model. Among them, S stands for community group buying platform, B stands for head of delegation and buyer, and C stands for community residents.

in this mode, the team leader is responsible for solving the traffic and channels, and the group buying platform is responsible for the products and supply chain. Every link is closely linked and indispensable.

Nowadays, there are more and more businesses and entrepreneurs interested in community group buying, so how to do it?

1. Select a group leader

A good horse with a good saddle. Apart from the advantages of the platform's own products, one of the key factors for the success of community group buying is an excellent group leader. Based on time, contacts, location and other factors. Many community group buying platforms are headed by Bao Ma or convenience store owners.

2. The group leader builds a group

A WeChat group can accommodate up to 5 people, so how to quickly expand the group members after the group leader builds the group, the following ways are suggested:

1) Print the group QR code business card to the obvious position of the pick-up point;

2) Distribution of posters on the bulletin board at the entrance of the community:

3) Explosions spike: Use spike activity to release some products just needed to guide consumers to scan the code and enter the group.

4) Free delivery in the group: Carry out some activities to deliver toothbrushes, towels and other daily necessities for free in the group.

3. Release the product

If a good product wants to make an order, when the user doesn't know the specific information of the product, it's best for the head of the team to edit a paragraph and guide the consumer to buy it in a small program. For consumers who use applets for the first time and don't know the process, the head of the team needs to send an order process or issue a group announcement from time to time.

in terms of commodities, fresh fruits are the main products sold by community group buying. The high cost performance of fruit group buying in the current season, coupled with the continuous rise of people's consumption level, makes fruits in the current season a very suitable commodity for community group buying platforms to sell.

4. User feedback

Users who buy goods for the first time will definitely have many questions. Is this delicious and fresh? How long can it be stored? For example, when shopping in Taobao, everyone will definitely go to see the evaluation as a reference, but the high score and praise of Advantage Yishui will also make people doubt the authenticity of the evaluation. The high praise rate of moisture will also reduce the trust of consumers, and a true evaluation is particularly important.

Because all the group buyers are residents of this community, their feedback is definitely the most authentic. The head of the group can invite everyone to talk about their experience in using the product to guide more users to place orders, and chatting in a relaxed and pleasant tone can achieve better results. If you buy a good product, you will spontaneously share it in the group.

5. After-sales treatment

There are no perfect products in the world, and there will always be unsatisfactory places. Some customers feel that they do not meet their expectations and will speak out directly in the group, which will certainly affect sales. But we can't directly deny the customer. After all, the customer is God, and everything must be based on the customer's satisfaction. Compensation for damaged goods should be quick, so as to win the favor of customers and promote re-consumption.