As for who these people are, just look at the signature models in Fender's product series.
Look at the list of official websites.
/artists/
As for Paul Wong in China, it is even common. The manufacturer didn't include them in this list. After all, its influence in the world is not enough. Even Avril Lavigne has launched a signature model in Squier.
Among so many people in the list, it can be considered as the image spokesperson of Fender. Personally, I think there are these people:
guitarist
Buddy Guy
Eric Clapton
Eric Johnson
Jeff Beck
Yngwie Malmsteen
Andy Summers
Jimmie Vaughan
Stevie Ray Vaughan
Jo. Hn 5
BASS player
Marcus Miller
Geddy Lee
Sting
Stuhamm
Victor Bailey
Reggie Hamilton.