It shouldn’t be a problem to say that James is the most commercially successful basketball player after Jordan. Of course, the $1 billion contract was earned by his own hard work. James is very talented in business. Off the court, he started chatting and laughing with Buffett as early as the first period of the Cavaliers. Later, he obtained equity in Liverpool because he became the image representative of Fenway. A certain headphone brand in which he held shares was sold to Apple. The acquisition netted more than 30 million U.S. dollars. On the court, James has ranked first in the league in shoe sales in recent years due to his strength and popularity. (This year he may be surpassed by Curry, but no matter what, he has maintained the first place for many years) In 2012, James’ sneaker sales were 300 million US dollars, 6 times that of the second-placed Kobe Bryant (Kobe Bryant’s 50 million US dollars). In 2014, James was still No. 1. 1. Sneaker sales are 340 million US dollars, Durant is 195 million US dollars, and Kobe is 110 million US dollars. It can be said that in the past few years, James has firmly ranked first in basketball shoe sales at Nike (not counting AJ), and is a veritable Nike brother, so it is not unreasonable for Nike to give such a big contract. Moreover, James has cooperated with Nike for 13 years. James' consistent image is conducive to Nike's publicity. As for the quality of sneakers, I think anyone who has worn the LBJ, Kobe and Durant series will know how good the quality of James' sneakers is, not to mention that James' sneakers have always used Nike's latest sneaker technology. In the last sentence, James is fully worthy of this big contract.