If you have to compare, let's talk about it from the following aspects ~

First of all, the status of J family in Japan should be higher than that of SM in Korea ~

Do you know why no J artists have left J's home and are still developing? Because leaving the J family, which is influential in the whole entertainment circle, no firm will accept it, which means there is no place in the Japanese entertainment circle ~ ~

Besides, J's family is older than SM ~

Also, the J family doesn't recruit women, so the SM is different ~ ~ ~ and there are more child stars in the J family ~ ~ But the J family's way of making money is abnormal ~ ~ ~

There are not as many artists in SM as in J's family. There are more than 60 artists in the J family, 10 groups, plus 200,000 Jr.

At present, some groups in SM may be relatively popular, but the J family also has the evaluation of "stars who want to be popular, and there are no examples of failure" ~ ~

I don't know much about SM Company. I'm a fan of J's family and JUMP ~ ~ Some friends are fans of Shenqi and SJ ~ ~

The easiest way is to search Baidu Encyclopedia. The first adjective of SM is "Korean star workshop", and the first adjective of J family is "Asia's best dream factory for beautiful teenagers"

Send you some articles about the J family:

One,

Genese's "ten noes" principle

1。 Don't get married: Married people can still be idols, with the only exception being the day when Shizuka Kudo married the Japanese.

Wang is surrounded by Kimura. However, the married Kimura Kuzai was severely punished by the brokerage company, and the first mate slowed down.

The proportion of dividends has caused his annual income in the Japanese entertainment industry to plummet.

2。 Don't fall in love: Although it is human nature to fall in love, it is difficult to prohibit it, but idol falling in love is like small.

Theft crime, you can only sneak, can't admit that you were killed, as generous as Takizawa Hideaki.

Admitting that he and Suzuki Yami are lovers can only say that he probably thinks he is too red.

3。 It is forbidden to walk with friends of the opposite sex in public: this is recognized as an extremely inhuman idol clause.

However, some people in the entertainment circle interpret this ban as limited to public places, as long as it is not used privately by the media.

What's wrong with grabbing a bag and making out with me?

4。 Don't get off the motorcycle: the motorcycle is wrapped in iron. If you fall and hurt your idol's face, the agent

The company's tens of millions of investments will be wiped out, of course not riding!

5。 Don't be fat: Have you ever seen an overweight idol? The first requirement for idols is to always be on camera.

Perfect posture, if you accidentally eat too much, the brokerage company will ask the idol to have no food, so that the idol can eat in the shortest time.

Go back in time.

6。 Don't be disobedient: whoever dares to fight with the brokerage company will have no good end, and the naughty Kimura is surrounded.

The brokerage company asked him to take five days off every week, which made Kimura crazy, and Suzuki Yami was even more popular in the Japanese entertainment circle.

A total ban is equivalent to being forced to withdraw from the Japanese entertainment industry.

7。 Don't accept gifts: to put it mildly is to prevent fans from comparing gifts, and telling the truth is a gift.

Directly sent to idols, the brokerage company did not draw, it is better to encourage Fa ns to buy all kinds of idols.

Only brokerage companies can profit from peripheral products!

8。 No rest: the more idols do, the more the brokerage company earns, and the idols are exhausted.

The company didn't care, so kyko in Shentian fainted twice on the set, and V6 held a 1 1 concert in 7 days.

Is challenging the limits of physical fitness.

9。 No signature: idols can sell money all over their bodies, and signatures are no exception. Once the signature is universal

Too much, it seems that the idol himself is of little value, so TOKIO sent a souvenir to a Japanese media when he arrived in Taiwan Province Province.

Signature, when the media intended to give readers a lottery as a gift, was immediately asked by Japanese brokerage companies to chase.

Sign it back

10。 Do not smoke or drink: idols are role models for teenagers. Smoking and drinking can be avoided.

Shunsuke, Kazuo Hamada and Omura of Osaka were arrested by the media for underage smoking and drinking.

The representative of Takizawa Hideaki, the leader of Little Genese, wrote a book. He was fired from the brokerage company after publicly apologizing.

Genese office- Japanese super male idol manufacturing "professional enterprise company". The legend it created is that as long as it wants to win the popularity of artists, there are no examples of failure. There are nearly seven male idol magazines dominated by Genese artists. They have their own communication production companies to participate in the production planning of TV programs, their own record companies to distribute movies, their own concert offices to reserve venues, and their own idol shops all over Japan. Most importantly, they have nearly 2 million Genese family members, and the membership fee alone exceeds one billion yen.

Genese monopolized the Japanese male idol market for nearly 30 years. Genese's idols not only make records and advertise, but also have more than 30% variety shows in almost all of Japan. Nearly one-third of Japanese dramas are performed by Genese artists every season, not to mention more than 200 concerts, stage plays and musicals every year.

These gene idols can sing, jump, somersault, host, cook, perform, exercise, create and be funny. In the most watched variety show SMAPXSMAP, Kimura Takuya, a super heartthrob, will play all kinds of super funny shapes, such as lewd dogs.

Genese's luxurious apprenticeship is also one of the elements of success. In addition to being a popular idol, Genese will keep more than 200 young Genese in training all the year round. The so-called Jr. Genese, also known as Genese Corps, is a well-known idol. He will make his younger brother familiar with fans by raising his younger generation in the program, and then have his own fans. They have to go through constant dance and singing training, then dance for their brothers, sing along with the tour, and accumulate experience and popularity before they debut. In other words, when they become an army, they are absolutely well prepared.

In addition, it goes without saying that almost all Genese artists have the ability to "make behind the scenes". It is known that from the first concert, these 15, 6-year-old boys have to plan their own concert contents, tracks and live effects. The staff is only responsible for technical support. For example, Takizawa Hideaki planned the first Tokyo Dome concert himself. It is hard to imagine.

Not only concerts, but also program production, these idols sometimes participate in planning, and the people in the brokerage company are almost only responsible for clapping and laughing. Even once, during the visit, only Tsuyoshi Domoto and KOICHI DOMOTO were left, and Genese staff had contacted where to go for the next notice. After the interview, the two politely bent down and said, "Thank you."

), and then calmly leave.

Second,

Genese's office was formally established in 1975, which is a famous Japanese artist agency specializing in male idols. The Japanese male idol market has been monopolized for nearly 30 years. As long as it wants to be a popular artist, it has not failed. SMAP led Kimura Takuya/Nakai Masahiro, Tomoya Nagase and Takizawa Hideaki (Long &; Wing), Matsumoto Jun/Ninomiya Kazunari, including Kat-tun (Kamenashi Kazuya/Akanishi Jin), News (Yamashita Tomohisa), Guan 8 (Nishikido Ryo), Ryosuke Yamada, Nakajima Yuto and so on. In short, the Japanese idol stars and groups you can name are probably from Johnny. Genese was unable to operate independently in the early days of its establishment, and its brokerage business was entrusted to Watanabe. At that time, the business was mainly music performances, including female artists and even female JR( 1976 launched Genese's first and only female idol group VIP, but it was never tried again because of poor response). 1970, after its full wings, it became independent from "Watanabe Production". 1972, Genese introduced Genese's first male idol-"hometown Guang Mei" (later quit Genese). Johnny is a dream factory for beautiful teenagers, and every idol of Johnny is a cash cow. Behind these idols, there are women of all ages and classes supporting them. Without them, there would be no Johnny myth. However, it is not easy for these women to willingly pay for various versions of CDs/DVDs for their idols and for various series of concerts. They can be said to be more beautiful than women, and many people may disdain to say that they are just empty skins. Johnny's artist is not just a simple word "idol". Idols are not just for worshipping fans. These children are strictly required since childhood, so they are modest, polite, hardworking, kind and strong enough to be role models for fans. If they are really just empty skins, how can they achieve Genese's idol kingdom? Japan believes in group cooperation, and Johnny's has always implemented bundled sales, and its artists all debut in the form of groups. (Takizawa Hideaki, who was a smash hit in those days, missed the best opportunity to make his debut because he couldn't find a member of the group. ) His artists are: Men's Fighting Group, Guangyuan's, Youth Team, TOKIO, V6, Orchid, NewS, Guan Ba, Ji Tun, Hey Say Jump, and mine. Johnny's is not only a popular idol, but also keeps more than 200 young Genese in training all the year round, and is called Jr.(Johnny's Junior). Genese holds elections every year, which are basically checked by President Beichuan himself. In the past, artists revealed that they were selected for various reasons when they were on variety shows. For example, Kanatee, who is starring in The Companion of Justice, attended an interview and finally lost. The entertainment circle is cruel, but Genese is even more cruel. Don't think that the road ahead is just the beginning after you choose JR. The youngest of these selected children go to primary school, and they need to do all kinds of training and attend all kinds of courses. Moreover, they are not free and the tuition fees are quite high, which is beyond the affordability of ordinary families. The most basic training course is nothing more than singing and dancing. Learning backflip can be said to be one of the basics. Some stunts that can only be seen in China Acrobatic Troupe are practiced repeatedly by these children every day. Needless to say, even falling off the stage is a very common thing for Genese people. Among the hundreds of Jr's, there are only a handful who finally succeed. Although the Genese artists who debuted can't say that they all have unique skills, everyone has their own unique skills. So they began to think about how to highlight themselves. As a result, talents have developed in an all-round way, composing lyrics, joking, hosting and acting, and even the criticized song art has been praised again and again in recent years. Before their official debut, they will dance with their predecessors. On the one hand, this is Johnny's consistent tradition. On the other hand, their frequent appearances are also the accumulation of their popularity, and on the other hand, they also accumulate performance experience for their future independence. In order to have their own day, the efforts of these children can't be done by adults. It is the goal of every JR to take the lead in grasping the microphone and finally debut. This is also the main reason why Genese has a large number of diehard fans. From a child with messy dance steps to the first time holding a microphone in his hands, I watched him step by step and his efforts, and grew up together for more than ten years. When this charming teenager can be independent, you will feel gratified. At this time, you will be even more surprised to find that they have already become an inseparable part of your life and become the driving force for you to live better every day. And this kind of psychology is used by Genese to continue to rob money shamelessly. Johnny's trick of robbing money is very troublesome. All Japanese artists have their own fan clubs, and Johnny's is no exception. Each group has its own exclusive FC, with an annual membership fee of 5,000 yuan. And if you pay this membership fee, you can only get one membership card and four issues of periodicals from the company a year. If you are obsessed with Johnny's groups at the same time, please join another club. Their fan club is inaccessible. However, there are exceptions. KAT-TUN, NEWS and Guanba all belong to the same FC at present. The momentum is growing, and it is only a matter of time before FC is established alone. Tickets for concerts and stage plays are quite lucrative. Johnny's idols each group holds its own national concert tour every year. In order to "cooperate" with fans' travel, the schedule will be arranged on national legal holidays or winter and summer vacations. Concert tickets are 6000 yuan no matter where they are, and they will basically not be sold to the outside world, especially for the red group. If you want to see them, join the club and draw a lottery. They will ask you to remit the number of games to be drawn and the corresponding ticket amount (the price of each game is generally 6000 yuan) and the handling fee (the courier fee for sending tickets after the draw, the handling fee for refunding without drawing) to FC before the draw, so that everything can be completely avoided. When the number of applicants exceeds the expected number, they will arrange additional venues. Whether they like it or not, people who are not selected will be stuffed in. This not only saves trouble, but also increases income. Magazine and peripheral products Genese will publish 5 exclusive magazines every month; The school calendar will be published for each group every year until it reaches 10 year. From concerts and stage plays to J stores, there are all kinds of supporting facilities around. The basis of the concert: fans, folders, posters, field magazines, hand lanterns. Others are determined according to the requirements or characteristics of each group member. Generally speaking, T-shirts with concert themes are sold, but KINKI KIDS is an exception, because their CON is usually opened in winter, so they have launched sports jackets. In addition, Tsuyoshi Domoto SOLO CON once sold a limited amount of bread, such as a lunch box for Guan Ba and chopsticks for news. The concert that started this year is even more abnormal. KAT-TUN's venue is limited to badges, and KINKI KIDS' venue is limited to towels. Force you to follow your idol around Japan and collect all versions of ...................................................................................................................... CDs/albums/DVDs/Basically, each group will produce about 4 singles, an album and a concert DVD every year. No matter what kind of CD is produced, it will be divided into limited edition and ordinary edition. As soon as a single is released, a normal first edition will be added to continue to grab money. The first limited edition will be accompanied by DVD tidbits or photo brochures, and the difference between the other two versions may be just an extra song or a photo on the cover. Earlier, KT's debut series released the 1 1 version. The only difference of Guanba Rainbow Plate is the color of the attached shoelaces ... The trick of robbing money is quite shameless. This is exactly the strength of Johnny's artists. No matter how shameless the trick of robbing money is, a woman can finally curse and take out her wallet and buy it home with her teeth clenched. In addition to these existing groups, Johnny's often comes up with some "limited groups". For example, in 2005, Kamenashi Kazuya and Yamashita Tomohisa revised the second limited group because they starred in the TV series "The Wild Boar Transformed". Zhang ",they belong to Jitun and News respectively, and their single sales volume has also set an annual sales volume of 1. Genese, a well-paid gold digger, is also very hard on artists. Those who don't debut can only get pocket money, and there is no nanny car to pick them up. They need to take the tram to and from the performance site by themselves. They don't have a regular agent (Guan 8, who debuted in 2004, didn't have an agent until last year), and they don't have a regular assistant. They all take care of themselves. I will re-sign a work contract before I debut (rumored to be a lifetime contract). After the debut, the artist's year-end dividend will be directly converted into the shares of the corresponding firm. Once they cancel the contract with the company, they won't get any money. Another reason why artists would rather be paid a huge commission by the firm than leave is that if they leave Genese, which is influential all over the entertainment circle, it is impossible for other companies to accept it. This means that there is no place for Japanese entertainment circles, and the firm will try its best to block them. (Mori Katsuyuki, a former SMAP member, appeared in a monthly magazine the day before yesterday and said nothing about the past, but he was strongly protested because Genese was still nostalgic. ) Genese artists are forbidden to fall in love, and things will kill them by all means. However, there are exceptions. When Tomoya Nagase (a member of TOKIO) was exposed to the public, his popularity was not affected, and the media exposure rate also increased. Considering that it was beneficial to borrow the woman's fame and position, he acquiesced. In those days, Kimura Takuya took a proactive approach and broke through the blockade of Genesis's office before marrying and having children with Shizuka Kudo. This year, Yoshihiko Inohara and Asaka Seto in V6 ended their seven-year long-distance running, and Tatsuya Yamaguchi in Tokyo got married and had children. I wonder if this indicates the change of Genese's emotional attitude towards artists. Johnny is no longer a simple brokerage firm. As an entertainment giant, Genese has formed a unique sales model and publicity means. It is beyond the reach of other companies. As an operator, there is no doubt that it is successful. The value created by Johnny's artists may be more than just the dazzling figures on the sales list. The success of Genese Empire is no accident. The sweat and tears of Genese idols and countless people behind the scenes created this magnificent kingdom.

Third,

Genese company

Genese Family, which is popular in Asia, is the first Japanese brokerage company specializing in cultivating and building male stars. From the star-making point of view, it monopolizes more than half of the most popular Japanese artists in the world. The current chief teenage singer, his ex-brother, and idol groups Kinki Junior, V6, and Lan ... all joined Genese in their teens, thus embarking on the road to stardom. Economically, Genese's annual income is nearly 65438+.

How does Genese market artists to ensure their chances of becoming popular? There is almost a step-by-step mode: starting from TV series, singing the theme song, then holding a concert, and finally officially making a record. How to manage the media plays a very important role in this process.

Japanese TV series White Paper on Love and Long Holidays won the Kimura Takuya Prize, Shame on Earth won the Kinki Children's Award, and The Witch Storm won the Takizawa Hideaki Prize. You will find that Genese didn't win idols by records from the beginning, because at this time, the strength is not enough and the foundation is too shallow, so the artist will be strategically allowed to play TV dramas first. If he can play, he can successfully lay the foundation of idols. This is a step-by-step methodology, which is much more detailed than the marketing in Taiwan Province Province.

Feng Jingen Kid performed "Disqualification on Earth" on 1994, because both the director and the director are excellent. After reaching the highest ratings, kinki kids became very popular, which is a typical "idol management". Student drama is the favorite program type of Genese artists, because the main target audience is girls. Artists in Junior Idol are easily welcomed by girls. First of all, they should have a preliminary recognition, and then deepen and broaden their recognition, so as to operate in an orderly manner.

However, managing popular idols is not that simple. This is not enough for a play. Genese won't win an idol by a play, which is not in line with its business logic. Take kinki kids as an example. If you follow the practice of Taiwan Province Province, you will of course release a record immediately, make a group debut and become popular as soon as possible. Genese only invited kinki kids to give a concert, and waited until 1997, when the whole market was looking forward to it and it was extremely depressed, before releasing a single and an album. Sure enough, both of them are the best sellers. In addition to brewing expectations, it is actually to test the record market first, because after the TV series becomes popular, whether the song can be popular depends on the market reaction of the concert. Genese is very cautious. They have a set of psychology to interpret the market, which is developed through close monitoring of the public.

You don't want to win an idol just because of a play.

"Living with the media" is another brilliant strategy of Genese, but it also has the power to "control the media". Of course, Genese is well aware of the power of the media. Artists first became popular through series and variety shows, but after they became popular, they began to use them strategically to grasp the advantages of stars. For example, if you want to invite a Genese artist to perform a series, you must let him sing the theme song, and even prevent a group of boys and girls who are not in the Genese system from appearing in the media, because it holds the most popular idols, and the media must rely on Genese to make money and get high ratings. In business terms, this is a product barrier, which has both offensive and defensive functions.

However, the weakness of Japanese dramas these days has also changed Genese's past market dominance. The ratings are not as good as before. There are some cracks in the net woven by Genese and the media, and the non-Genese boy idol group w-inds has become popular, which is very difficult to happen in the past.

Therefore, in order to avoid concentrating risks in a single market, Genese has attached great importance to overseas markets such as Taiwan Province Province, Hongkong and South Korea in recent years. In addition to the ultimate goal of entering the mainland, I think it is also a strategy to push back from overseas to rebuild popularity. V6 is an example. Once it becomes popular overseas, it can attract media reports and reshape the public image of idols. From this point of view, Genese's media strategy is very flexible and positive.

At kinki kids or V6 concerts, the names of members of Genese Jr.(Johnny's junior) are written on many brands under the stage. These Genese Jr have not officially debuted, but they have gained a lot of popularity. Some fans came to see them specially. This system of cultivating from an early age is the greatest feature of Genese artists.

Some brokerage companies are like factories, which only recruit artists and train them temporarily, but Genese is like schools, which train artists for a long time. In Japan, many children join Genese Jr every year. At first, it may only be selected from factors such as appearance, but what is important is the long-term training process. Generally speaking, it may take 10 years from Genese Jr to a formal group debut. In such a long time, many people will naturally be eliminated, unsuitable, and their looks have changed. However, Genese Jr, who can stay, can be familiar with how to be an idol and have the opportunity to practice performing by serving as a concert dance group or TV program group of his debut brother.

This academic system has several important meanings. The first is the cultivation of idols. Training is not just dancing and singing, but really learning how to be an idol. For example, Genese artists are good at pleasing fans, or they know the hearts of fans. When they are at the concert, they will try to squat down close to the fans and their eyes will sweep across every fan. They are willing to pay and understand their needs. This is the result of intentional cultivation and long-term observation and study of a group of brothers who debuted in Genese Jr

Long-term cultivation of vermicelli market

Genese Jr, who has lived together for a long time, has been used to group performances since childhood and has formed an excellent tacit understanding. After his debut, the performance will be a good match. Because of deep feelings, there is almost no problem that Genese's artists' groups are not harmonious and fly alone, which leads to the dissolution of the groups. They can take them apart and develop them themselves, but naturally they will be put together again, just like V6 and kinki kids.

In Genese School, students of Genese Jr should find their own characteristics and develop their own orientation, which is the basis for Genese to launch many different characteristic groups. There are so many children in Genese, if he can't find his own style and characteristics, he may never be able to officially debut as a team. Therefore, Genese Jr must find its own style, and the cultivation of different styles of everyone can make idol groups have more changes and a longer life cycle in the future.

The academic system not only improves the quality of idol groups, but also cultivates the fan market for a long time. Genese Jr and small fans have a time and space experience of growing up together. Fans think that these Genese Jr are just like their classmates, and even think that they have the responsibility to make him successful and popular. Fans call him "the core monument of life" and he is the most important idol in their minds. A fan has been familiar with Genese Jr since childhood, just like Takizawa Hideaki after 10. Idol has accumulated a lot of popularity before it is officially put on the market, and it will be successful.

Genese's school system has cultivated the quality and market support of idols, and also passed on the experience, skills and popularity advantages of the previous senior brothers group to the next one, which is very powerful.