which of the 1 movie slogans in 215 did you pay for?

When the topic list with clearly marked price is excluded, the trailer with the whole film cut out and the endless ecstasy soup of the water army are cut out, an ordinary audience wants to judge whether they should spend tens of dollars to enter the cinema. Movie posters may be the most direct way, but what is the copy on the posters? Or the slogan, it has become the key for the audience to understand the content of the film. This paper selects several works with high attention in 215 to see what attracted you to contribute to the box office in their posters. There is a slight spoiler in it, please pay attention to shielding the plot. )

NO.1 "Master"? Reinventing Jianghu

Master, which is adapted from Xu Haofeng's short story of the same name, tells the story of a feud that happened in Tianjin martial arts circle during the Republic of China. And? Rebuild the rivers and lakes? Obviously, the slogan is coming from the martial arts style of the film. The film is called "Master", and the content must be based on? Apprentice? To tell the story from the perspective of, a word? Rebuild rivers and lakes? Is subtly expressed? Apprentice? Similar? Revenge for the teacher and revitalize the teacher? The synopsis of the story. Along with the momentum before the film was released, the film Master was recreated as a martial arts film. Martial arts Jianghu? The moral of.

NO.2 Nie Yinniang? There is no one like it.

Because stories and contradictions are buried too deeply, "Nie Yinniang", which is famous from Cannes Film Festival, has not been recognized by ordinary audiences. In the screening hall, some people quit halfway, and some people are obsessed with it. It seems that this film has the same experience as Nie Yinniang played by Shu Qi, just like the sentence on the movie poster? One person, no one of the same kind? .

NO.3 maze of hearts? Secrets can be buried, and there is nowhere to put your mind.

Although there is nothing worth mentioning in the current market volume, the box office of 1 million yuan has been released for two weeks, which still makes Heart Labyrinth, a low-ranking and low-cost suspense film with an investment of only 1.7 million yuan, win unanimous praise. As a suspense film, the logic passes, and there are many noteworthy details, which is exactly the slogan? Secrets can be buried, but there is nowhere to put your heart? Did you find those in the film while watching the movie? Secret? Really?

NO.4 mr. six? See the heart

If mr. six is a prequel, there will surely be a big wave of people flocking to the cinema to see it. An old rascal and an old bastard, Xiaogang Feng's interpretation of the dignity of a tough guy won an actor, and this film only uses one? Mr. six? The legendary story takes you? See people? .

NO.5 Twelve Citizens? Words without blades can kill people

A Hollywood fairy tale that has been adapted many times can be perfectly grafted into the local reality of China. Twelve Citizens uses staged performance to set a unique drama conflict for each character. And? Words without blades can kill people? The propaganda language directly tells the essence of the content surrounding individuals and social systems, as well as the radical change of human nature and thought.

NO.6 mountains may depart? Everyone can only walk with you for a while.

From the inside out, Jia Zhangke's own style "mountains may depart" tells the story of the emotional and times changes of three generations of Fenyang girl Shen Tao from 1999 to 225. And? Everyone can only walk with you for a while? The right path shows the main story line of the film's performance of the characters' clutch. When the emotional changes of people's reunion and parting are displayed by literature and art, do you want to go along with the 131-minute journey of mountains may depart?

NO.7 Return of the Great Sage? An Era in Need of Heroes

Aside from those marketing controversies, The Return of the Great Sage has given a hope to domestic animated films after all, and fans of domestic animated films will certainly feel like they were shocked when they saw The Return of the Great Sage. Superheroes? Saved the general. In the poster of "The Return of the Great Sage", the Monkey King posed something similar to Spider-Man's? Superheroes? Posture, and this film is just like its slogan? Give the domestic animated film audience a superhero who belongs to us.

NO.8 Fuck off, tumor jun? Hurry up and get dry

"Fuck off, tumor jun" may not rank in the box office, but no matter how many tears it cheated, it can definitely squeeze into the forefront. Before entering the cinema, the audience may not understand why. Hurry up and get dry? But when you walk out of the cinema after watching the movie and see this sentence again, I believe many people (most of them) will cry again. Adapted from the famous cartoonist Xiong Dun's real experience, "Fuck off, tumor jun", I gave all the audience a bowl of chicken soup in a tragic way. Hurry up and get dry? It became the motto that countless people encouraged themselves for a time.

NO.9 intruder? Time Killing

The Intruder allows an old man who has been away from the third-line life for a long time to uncover dusty memories and face the entanglements that affect his life in a specific era. The regrets of that year left an end in my heart. Time kills people? That's what it means? After the passage of time, the perpetrators in the special times are finally doomed by fate? Harm? .

NO.1 a spoon? As a director Virgo, A Spoon was successfully released after a major crisis, which not only didn't disappoint the audience, but even gave people a surprise. People couldn't believe it was Chen Jianbin's directorial debut. ? Turn a thousand times and finally see the light? It seems that the producer is making fun of himself, just like the black humor revealed in this film, telling you all the time? Life is like this. It turns to the light.

The new trend of domestic movie slogan in 215, the marketing in one sentence is simple and rude Or the finishing touch

The movie slogan is a movie just like the poster? Face? It is also an important means for the audience to understand the film. The style, characteristics and even standards of a film can be found in its slogan. In the muddy Chinese film market, the level of film slogan is also uneven. Most of the films are presented in an innocuous way? (The Return of the Great Sage? Giant screen presentation? ; Yang Guifei, the Woman of the Dynasty? Aesthetically released? ; Monster hunt? Global demon hunting? )。 However, more and more domestic films have begun to pay attention to slogan, and many new attempts and successful cases have been presented this year.

　 ? Comedy film rushing to the box office: simple and rude, with no bottom line

goodbye mr. loser: Hahahaha

As a kind of fast-moving consumer goods, the design of slogan should be short, flat and fast, so that the audience can tell at a glance that this is a comedy film. Moreover, in recent years, domestic comedies have exploded, so using a recognizable slogan to promote them has become a top priority. "Villain Angel" focuses on Deng Chao and Sun Li, the husband and wife partners with nerve knives. The slogan used is called? Super couple. Hi? . This not only explains the starring role of the film, but also defines the film as? High film? . Of course, whether it is high or low, you have your own judgment.

homophonic? Super couple. Hi? Is it already implicit in the comedy slogan? Goodbye mr. loser? Ha ha ha? And "Never Imagine"? Ha ha ha ha? It's simple and rude, except for the sound effect of laughing; From "Hong Kong"? Laughing back? Too ordinary to make an impression; Gu Dezhao's "Good tidings of the wicked"? With you, hey hey hey? Yu-Ching Fei jokes, which are the hottest on the Internet this year, are used. Pancake Man claims to be important? Are you unhappy about saving? It is appropriate to the theme of the film.

　 ? Helping marketing: a clever boy who brings his own topic and plays with allusions and stalks

"mr. six" and Xiaogang Feng bring you to people's hearts

Nowadays, movies pay attention to marketing, and if you want good marketing effect, you have to create topics. So some movies have their own topics in slogan. For example, slogan from Guan Hu's mr. six is? See people? Before, Xiaogang Feng's "Speed ? ? and furious 7" with a box office of 2 billion yuan could see pores but could not see people's hearts. What you showed me was a excitement, I was not satisfied, I was looking at people's hearts. ? The bombardment of small steel cannons attracted a hot discussion from netizens. Quick? The fans fought back sharply: look at people's hearts and go to the autopsy room! "mr. six" is not afraid of big things, and even directly uses the whole stalk as a slogan. However, it is gratifying that this time, Xiaogang Feng played the role of Sixth Master, which really made the audience see the boiling heart. And through the "mr. six" cannon and the netizens who fought last time, they were able to communicate and reconcile to some extent, just like Liu Ye and Xiao Fei in the film.

how do you type "Dragon Hunting Tactics"? Touch gold for the New Year? Slogan, the propaganda has repeatedly stressed that he is? Authentic touch gold fan? . Touch the word gold, only the original powder of the novel can smile. And this slogan also secretly makes another fantasy film "Nine-story Demon Tower", which is also adapted from "Ghost Blowing Lights" but has nothing to do with grave robbery, lie down silently, which is really a scheming Boy.

of course, there are also some teasing and self-improvement. For example, "A Spoon", which was edited and recreated in the cold because of a star's drug abuse incident, lamented on slogan that it was not easy to release it. Turn a thousand times, and finally see the dawn? The sadness is beyond words. It's a pity that it was finally released, but it didn't match the snobbish market and became a few-day tour of the cinema.

Everything grows, which focuses on lust, not only plays with sexual hints on posters, but also slogan is naked? The work of the tiger and the wolf? Not only presupposes the film's? Big? It also reminds the audience that this is a film that uses the lower body to think (Feng Tang's original work is salty enough). ? One night stallion, a lifetime love? From "You Love Me". This slogan has a strong desire to tease, but the film missed a fire and the fire did not burn.

　 ? The nonsense of youth films: the girls in Grade Two look up at the 45-degree sky

Left Ear: Love is right, but youth is wrong

Since To Youth, youth films have been flooded in recent years. When fighting, abortion, truancy, suicide and going abroad become the mainstream of youth films, it really breaks away from youth and becomes a fantasy. Slogan of many youth films is also written like the QQ signature of a middle school girl. Like "Left Ear"? Love right is love, love wrong is youth? , "Youth Class" said? Know astronomy above and geography below, but don't understand adolescence? . This slogan is a literary game at first glance, but it is a word game that is illogical when you think about it.

from Jing M.Guo? Little age? It is also a master, "Tiny Times 4" as the final chapter, played? I used ten years of youth to go to your last appointment? Slogan? What are the first three parts? Long live friendship and eternal youth? 、? The darkness is boundless, side by side with you? And? Growing up without regrets, fighting for you? . Maybe we should be glad that he didn't use that sentence after all? Sadness flows against the river? .

from breaking the wind? Youth and dreams, speed and passion? , "My girlhood"? Remember, the man in youth? Compared with it, it is much more simple and has a higher degree of fit with the film itself.

　 ? The best slogan Top5 of the year: the finishing touch

I think the really good movie slogan should be the finishing touch, refined to the theme of the film, which should be clear at a glance and full of charm.

1. Nie Yinniang the Assassin? A person has no peers?

slogan of the year will be awarded to Nie Yinniang the Assassin, Hou Xiaoxian? Willful? The blank space has created great obstacles for ordinary audiences, and also led to an insurmountable gap between film critics and audiences. But this slogan has given a pontoon bridge across obstacles and gaps, even if you don't know anything about Hou Hsiao-hsien, even if you don't like Shu Qi's zero-degree performance, even if you get up and mutter after sleeping in the cinema? What the hell is this? Can you also learn from this sentence? A person has no peers? I realized the lonely heart of the woman in black 3.

2. mountains may depart? Everyone can only walk with you for a while?

Jia Kechang's film semiotics is still playing around, but the extension of time and space makes the film more emotional and memorable. The theme of mountains may depart is the change of the times and the separation of people. Everyone can only walk with you for a while? Slogan is appropriate and poetic.

3. The scorching sun burns the heart? The sky is watching?

there are two slogan in the burning sun, which are? The big case of killing people, sinking for seven years, lawless people, desperate. ? And? The sky is watching? . The former borrows the storytelling style in the film, while the latter is religious and fatalistic. Obviously, the latter is more delicious.

4. maze of hearts? What can be buried is a secret, and what can be buried nowhere is a heart?

The Heart Labyrinth, a small-budget masterpiece, can be regarded as the conscience and surprise of domestic movies. Slogan of the film? What can be buried is a secret, and what can be buried nowhere is a heart? It not only reveals the core of the story, but also conforms to the black suspense and slightly absurd atmosphere of the film.

5. Fuck off, tumor jun? Hurry up and get dry?

　? Hurry up and get dry? Slogan from Fuck off, tumor jun. After watching the movie, I read this copy, which seems lonely and regretful, with some helplessness.

Of course, there are far more than five domestic films worthy of praise this year. What about "Save My Mister"? There's hope if you live? ; The Taoist Down the Mountain? One door apart, two worlds? ; From The Intruder? Time kills people? They all fit the film and have the effect of making the finishing point. However, what I like best is the advertising words of the movie "Searching for Dragons"? This is the authentic touch of gold? . I hope that domestic films can contribute more excellent works and wonderful slogan in 216.