Introduction to 2006 Shanghai Comic & Con Exhibition
I. Introduction to the Exhibition
China animation industry has experienced 80 years of development, and now it is entering the best development period. The next three to five years will be the golden age for the development of animation industry in China. In order to promote the healthy and rapid development of animation industry in Shanghai and even the Yangtze River Delta region, build the best display platform for animation works, create a centralized sales market for derivative products, build an annual animation event, and release the passion of animation audiences. Wen Hui Xinmin United Newspaper Group and Shanghai Information Committee jointly created the "2006 Shanghai Animation Exhibition", an unprecedented animation event in Shanghai for the first time.
"2006 Shanghai Animation Exhibition" will integrate domestic mainstream media, invite world-class exhibitors, gather hundreds of thousands of fans in Shanghai, and create a week-long passion. Animation, online games, digital entertainment products, interaction, entertainment, performance and sales go hand in hand. Create a real and fully market-oriented animation festival.
The 2006 Shanghai Animation Exhibition will be more exciting because of your participation!
Second, the characteristics of the activity
"2006 Shanghai Animation Exhibition" is aimed at students, and the audience is mainly students from primary school to university aged 10 to 24, taking into account the young children who can be brought into the exhibition by their parents. In addition, the exhibition emphasizes participation and interaction, which will mobilize and explore students' active participation and potential purchasing power to the maximum extent, and finally form a win-win situation for organizers, manufacturers, sponsors, advertisers and exhibitors.
The powerful government supports the first joint efforts of government departments, mainstream comprehensive media, professional media in animation industry and animation industry associations to show the strength of animation in Shanghai and deeply promote industrial development.
There are nearly 100 media in the luxury media lineup, reaching professional audiences from all directions and angles, and the strong communication effect is bound to have a strong market effect.
Accurate target market depends on animation industry associations and professional animation media, and exhibitors are more professional and international; Professional market segmentation will make the exhibition more valuable. Introducing the brand concept for the first time in the comic-con exhibition will make the brand more deeply rooted in people's hearts.
World-class exhibitors include exhibitors from Europe, America, Japan, South Korea, Hong Kong and Taiwan, showing the internationalization of Shanghai animation.
Extending the five-day holiday of the gold exhibition cycle will create an animation holiday for the Shanghai audience. The National Day in 2006 will be even more charming because of the comic-con exhibition in 2006.
Third, the content of the exhibition.
(1)COSPLAY sunshine festival
Invite famous COSER at home and abroad to demonstrate makeup on the spot, and hold a COSPLAY competition in Pudong Exhibition Hall to let fans get close to COSPLAY's makeup, costume matching and COSER's unique charm. The evaluation of this competition is mainly based on the audience's preferences rather than the judges' eyes, imitating the evaluation model of NBA exhibition games, fully mobilizing the enthusiasm and enthusiasm of the audience and attracting more people to stop and watch.
(2) Graffiti Kingdom of Passion
Well-known domestic fans doodled in the designated area on June10-June 3, and the audience selected the best works by pasting icons on June 4 and 5. At the same time, all booths can carry out free canvassing activities during the exhibition to interact with the audience and communicate in depth.
(3) Master Animation Meeting
Invite two or three influential cartoonists to communicate face to face with fans and sign on the spot. Famous animation hosts will also be present to sign autographs for fans.
(4) Entertainment concentration camps
Built-in flying flags, rings, toys and other recreational facilities, according to the rules of the game on-site cash prizes; Introduce the latest game props, hold game competitions in different periods with competitive game machines such as king of fighters and Street Fighter, and the winners will get prizes.
(5) The story distribution center of the same person
Invite hundreds of the most popular and original animation associations in Shanghai to participate in the exhibition, and increase the communication channels between the association and animation lovers. At the same time, groups from Japan, South Korea and other regions are invited to participate in the exhibition to promote the exchange of experience between local communities and fans, so that more fans can feel the charm of animation and join the animation family.
(6) Famous Japanese Works Exhibition Area
Excellent Japanese works are exhibited by Japan Primary School Museum.
(7) Exhibition area of outstanding works of college students
Excellent works of college students from all over the country will be exhibited, making this animation exhibition the first stop for touring performances of college students' works and creating news hotspots.
(8) "Firepower Boys" Yo-Yo Exhibition Competition
Co-hosted the Yo-Yo Exhibition Competition with Guangdong Audi Toys Co., Ltd. to create a hot spot for Shanghai teenagers to chase crazily.
(9) Animation extension product exhibition area
Toys, dolls, costumes and books are all available, and the organizers collect cartoons all over the country and abroad to create an annual feast of cartoon products.
(10) Animation Program Live Studio
Set up an animation studio at the animation exhibition site, so that the audience can communicate face to face with their idol hosts and learn about the recording process of their favorite animation programs on the spot. The host will conduct random interviews with fans to get to know their voices for the first time.
(1 1) Animation Treasure Collection
Collecting the classic collections of folk animation collectors for special exhibitions, on the one hand, it satisfies the collectors' communication psychology and creates a suitable environment for them; On the other hand, expand fans' horizons and let fans know more about the history and evolution of animation derivative products.
(12) Anime cool stage play
Invited Doraemon, Altman and other famous Japanese stage workers to perform stage plays at the exhibition site. After the performance, the children can take photos with the characters in the play. Doraemon and Altman are the most famous Japanese animated images in the hearts of China fans, and two stage plays every day are bound to set off crazy scenes.
(13) remote control car sumo grand slam
A remote-controlled sumo wrestling ring was set up on site, and exhibitors made an appointment to participate by SMS. Each limited to two people, at the same time, the remote control cars collide with each other, and the opponent who launches the ring wins.
Speed, Passion —— Stimulating the burning impulse of urban teenagers
Success, Grand Prize-Praise the fearless courage of the bloody winner.
Four. Exhibition hall introduction
Pudong Exhibition Hall is located at No.201He Huan Road, Pudong New Area, with an area of 28,092 square meters and a total construction area of 4,5461square meter. It consists of the main building and the administrative office building, and was completed and put into use in April 2005. The main building is 27.8 meters high. The exhibition area is located in the main building and divided into five exhibition areas with a total area of 14444.8 square meters. The main exhibition area is on the 4th floor, with an area of 6822.8 square meters. Exhibition area on the second floor, covering an area of 4,995 square meters; There are three exhibition areas on the third floor, covering an area of 2,367 square meters, 134 square meters and 126 square meters respectively. 14 vertical elevators and escalators. The lecture hall for 400 people is equipped with system equipment such as sound reinforcement, camera, large screen projection and centralized control. Coffee shops have bars, sales desks, glass shelves and other facilities. There are 9 1 small parking spaces in the underground parking garage of the main building. There are 8 large parking spaces and 5 1 small parking spaces in the underground open-air parking lot. There is a restaurant on the first floor of the administrative office building, which can serve more than 200 people at the same time.