There are many problems that should be paid attention to in the gift promotion scheme. We must seize the opportunity, give gifts appropriately, and how to manage gifts in promotional activities. The more flexible we use, the more endless opportunities we will have! Gift promotion is widely used in the market at present, which is a common buying and giving activity and can bring good sales. With the National Day approaching, many merchants often consider the way of gift promotion when planning promotional activities. So, what if we can do a good job in gift promotion? What should we pay attention to in gift promotion? First of all, gifts should be related to their own products. Although gifts themselves are not subordinate to products and brands, since manufacturers pay for gifts, they naturally hope to promote product sales, enhance brand image and highlight the strength of enterprises. Related gifts can supplement products to a certain extent, thus affecting consumers' purchase decisions to a certain extent. Secondly, it is necessary to ensure that the most direct function of gifts given to target consumers is to stimulate consumers to buy. Therefore, in the process of gift distribution, it is necessary to register (including the name, address, product model, purchase date, contact information and gift name of the consumer, and finally sign by the consumer), establish the gift file, and conduct irregular return visits and inspections. If dealers or promoters are found to be cheating, they should be punished accordingly to make an example. A certain number of gifts distributed to dealers should also be registered, and dealers should fill in the customer gift registration form, and manufacturers should conduct spot checks. In order to ensure that the gifts can be delivered to the target consumers, the following measures can be taken: 1. Announce activities through the media, clarify the types and values of gifts, and stimulate the purchasing desire of target consumers. 2. The sales terminal posts posters and POPs to inform the giving information to attract consumers' attention. 3. Set up an activity supervision telephone to answer relevant inquiries and complaints. What is a gift promotion? Gift promotion refers to the promotion of gifts to consumers who buy their products in order to expand sales in a certain period of time under market pressure; Gift promotion is one of the oldest, most effective and most extensive promotion methods. Specific means include direct gift, additional gift, etc. The role of gift promotion ① attracts consumers' attention, increases customers' goodwill and stimulates customers' desire to accept purchases. ② Stimulate customers to shift consumption brands ③ Stimulate customers to shift consumption grades and buy high-end and expensive goods ④ Stimulate customers to buy new products ⑤ Maintain customer loyalty, encourage customers to repeat consumption or increase consumption ⑧ Increase the added value of service items, differentiate themselves from competitors ⑧ Fight against other brands' promotion methods ⑧ Increase promotion efforts ⑨ Promote brand momentum ⑩ Highlight the design rules of event theme gifts 1, and make gifts easy for people to obtain. Easy access can stimulate everyone to participate, and the "potential" of promotion can be easily created. Otherwise, the gift makes people feel out of touch with themselves, and your gift can only be regarded as a "sample". It is best for everyone involved to feel that they can get it, and "what can be met but not sought" is a gift that should be avoided. 2. Gifts are related to products. The selected gift is related to the product, which can easily bring consumers the most direct sense of value to the product. If the gifts and products are interdependent and properly matched, the effect will be the best. 3. Different gifts have different effects. 4. The utilization rate of gifts should be high. 5, gifts also pay attention to quality-gifts reflect the purpose of business integrity. Don't think that "giving" means "giving away" and you can "fool" at will. The quality of gifts is not only stipulated by national laws, but also the basis of whether gifts can play a role, and even affect the survival and development of enterprises. Because gifts not only represent their own reputation, but also represent the reputation and quality of commodity enterprises. Have a close relationship with major commodities and enterprises. When the products of other companies are chosen as gifts, the quality of the gifts will also infringe on the rights and interests of the "gifts" companies, cause legal problems and disrupt the normal market order. 6. Please send it in light. Sometimes we clearly tell consumers the price of gifts, which is very effective, even if it is a cheap gift. Because consumers go for products, gifts are an incentive for you to buy products. "Courtesy is lighter than benevolence"-you can increase consumers' sense of identity and make them feel that you are sincere to consumers, which is much cheaper than increasing consumers' loyalty to you through advertising. 7. Don't forget that gifts are seasonal. Don't make such a mistake, it's too low! Because consumers' demands for gifts are seasonal. 8. Give the gift a nice name, which makes it easier to remember your brand. A good gift name will stimulate consumers' good association, which will not only have a good promotion effect, but also promote sales for a long time after promotion, because a good image is lasting. Giving a gift an attractive name can speed up the circulation of goods and increase the added value of the brand. Good naming is better than good publicity, which is quite beneficial to sales. But don't let the name of your gift steal the limelight of the product. 9. Tell consumers about the enterprise or store. On the one hand, many enterprises are worried about their own brand communication, on the other hand, they always ignore the carrier of gifts. Printing the logo of your business or store on your gift and designing a lovely phone number are all things that can be done very conveniently. Let consumers think of your business or store every time they use your gift. The way of gift promotion is 1. In-store gifts will generally set up counters or separate display tables in terminal stores. Employed salesgirls divide the prepared products into one portion or one cup, and some attach gifts to the products and give them to consumers when they browse the products. This method is suitable for cosmetics, health products and other products with sales counters in the store. 2, integral gifts In order to better stabilize customers, many manufacturers use integral gifts to promote their products with exquisite gifts. This kind of gift is generally high, but the goal is clear and impressive. For example, in long-term promotion activities, points are often used to determine the gift object, which is usually given after the promotion period. 3. On-site delivery With the rise of logistics services, large parking lots and vehicles have become the favorite places for merchants and the best places to distribute gifts. Interested businesses will find this phenomenon. As long as one person dares to accept a product on the spot, then a large group of people will immediately compete for it. This is the fastest and most effective way of communication. This method is more suitable for mass consumer goods and products with low gift value. 4, with the product, such as the wooden spoon in the rice cooker, this is the way to give with the product. This requires the gift to be easy to put with the product. Many manufacturers have also specially developed heterogeneous packaging to reduce the loss and interception of gifts. Handle the relationship between gifts and products and brands 1. Gifts should have the role of brand tips. On the one hand, many enterprises worry about their own brand communication, on the other hand, they always ignore the small media of gifts. Therefore, on the basis of not excluding customers, enterprises should print the brand name, LOGO and advertising language on the giveaway, so that the giveaway can play the role of media communication. In the joint promotion of Budweiser Beer and Coca-Cola in China, the gifts are clothes printed with Budweiser or Coca-Cola trademarks and glassware engraved with such trademarks. For example, a brand of fresh milk has developed a radio that is exactly the same as the packaging of the fresh room as a gift, and the effect is also very good. 2. Gifts should highlight the selling point and positioning of products. Gifts should conform to the characteristics and positioning of products, highlight the functions and selling points of products, and achieve the dual purposes of promotion and publicity. Pepsi's positioning is "the choice of a new generation", and its gift design pays great attention to highlighting this positioning. During the World Cup in Korea and Japan, Pepsi launched the star model and star information card, which was very popular among young fans. Many fans buy Pepsi in large quantities in order to collect their favorite stars. 3. Gifts should be related to products. If the gift is related to the characteristics or uses of the product, it will have greater promotion motivation and facilitate customers to use the product. If you buy bagged milk powder and send it to the powder storage tank, it will help to preserve the milk powder and prevent it from getting wet; Buy coffee and send coffee cups to facilitate customers to drink; Buy milk and send bread; Buy shirts and send ties; Buy a mouse to send a rubber pad, buy a computer to send a "hood" and so on. Or products belong to the same category, such as electrical appliances and household items, so it is easy to find similarities in advertisements. Similar to "buying a computer to send spices", putting two unrelated products together will inevitably take a lot of brains in active communication, and it is not easy for customers to remember. 4. Gifts can't be taken away. The main commodity is "red flowers" and the giveaway is "green leaves". Gifts are always to set off and promote goods. If it is too grandstanding, it will be suspected of usurping the role of the host, and the promotional goods will become promotional gifts instead. The contrast and promotion effect of gifts on commodities is mainly reflected in their collocation. 1 price matching. The price of gifts is lower than that of goods, so we should distance ourselves. It is unreasonable to buy a bottle of vinegar and get a bottle of soy sauce. This does not conform to the principle of economic rationality, and also makes customers doubt the quality of soy sauce. (2) the collocation of shape and volume. Generally speaking, the size of a gift should be smaller than that of a commodity. If the gift is too big and the goods are small, it will be out of harmony. Gifts cover goods, which goes against the purpose of promotion. It is generally believed that the volume of gifts should not exceed 2/3 of the goods.