Zhao Liying sued a maternal and infant store and was awarded 300,000 yuan in compensation because the other party used Zhao Liying’s portrait and name without authorization for the purpose of profit, seriously infringing on Zhao Liying’s legal rights and infringing on Zhao Liying’s right to portrait and name. .

1. Zhao Liying sued a maternal and child store and received a compensation of 300,000 yuan?

Recently, the legal documents of the first instance of the dispute between Zhao Liying and Guangzhou Yiya Youpin Technology Co., Ltd. over the image rights were made public. The documents showed that Zhao Liying The lawsuit alleges that the defendant used multiple portraits of the plaintiff in its public account to commercially promote the Yiya Youpin brand and series of products it operates. What is even more egregious is that it also included words such as Yiya Youpin's image spokesperson and the plaintiff's signature text; Not only that, the company also used the plaintiff’s portrait and name to create light box advertisements and display a number of infringing products during its participation in maternity, infant and child exhibitions. Without the plaintiff’s consent, the defendant used the plaintiff’s portrait and name in the form of false endorsements. This seriously violated the plaintiff Zhao Liying's right to portrait and name, so Zhao Liying took the matter to court. The court also believed that the company had violated the plaintiff's right to portrait and name, and as a well-known artist in my country, the plaintiff has a relatively high reputation. With great social influence, her name and portrait have certain commercial endorsement value, so in the end, the verdict was passed and the plaintiff Zhao Liying was finally awarded 300,000 yuan in compensation.

2. Infringement of Zhao Liying’s right to portrait and name

This kind of infringement by Guangzhou Yiya Youpin Technology Co., Ltd. is really shameful, especially As a public figure, Zhao Liying is very famous and has great social influence. The company's infringement will only harm Zhao Liying herself and seriously infringe on Zhao Liying's right to portrait and name. As the victim of this incident, Zhao Liying should safeguard her rights and interests. And if the company really wants her to be the spokesperson of the brand, it should cooperate with Zhao Liying through formal channels instead of using other people's name and portrait rights without their consent. This is wrong.